{"id":15201,"date":"2026-10-01T14:29:38","date_gmt":"2026-10-01T14:29:38","guid":{"rendered":"https:\/\/yepads.com\/?p=15201"},"modified":"2026-10-01T14:29:38","modified_gmt":"2026-10-01T14:29:38","slug":"chatgpt-ads-update-see-whats-new-in-ads-manager-beta","status":"publish","type":"post","link":"https:\/\/yepads.com\/ru\/chatgpt-ads-update-see-whats-new-in-ads-manager-beta\/","title":{"rendered":"ChatGPT Ads Update: See What\u2019s New in Ads Manager Beta"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">OpenAI just rolled out another set of Ads Manager Beta updates. Here\u2019s a deep dive into what can make your life a whole lot easier and what marketers should actually care about.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In its latest <\/span><b>ChatGPT Ads update,<\/b><span style=\"font-weight: 400;\"> OpenAI is streamlining the process of the campaign creation, simplifying reporting, and making approvals easier.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of another flashy new ad format, this round is focused on making Ads Manager Beta easier to use at scale. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Advertisers can now create product-feed campaigns in bulk, see product review statuses more clearly, pull more conversion data, manage account and brand names separately, and reach users across seven additional Asian markets.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now these updates may not seem so fancy on their own. But if you\u2019re the person actually building, tracking, and optimizing campaigns, they\u2019re the changes that can make a new channel much easier to work with.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve already covered<\/span><a href=\"https:\/\/yepads.com\/ru\/chatgpt-ads-explained-formats-pricing-what-to-do-right-now\/\"> <span style=\"font-weight: 400;\">how ChatGPT Ads are developing as an advertising channel<\/span><\/a><span style=\"font-weight: 400;\">. This time, we\u2019re skipping the basics and looking at what just changed, why it matters, and what marketers should pay attention to next.<\/span><\/p>\n<h2><b>\u041e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u0432\u044b\u0432\u043e\u0434\u044b<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">OpenAI has introduced bulk creation for product-feed campaigns, making larger catalog campaigns easier to build.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advertisers can now see product review status directly within Ads Manager.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The Insights API can report attributed conversion events beyond a campaign\u2019s selected optimization goal.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Account, brand, and legal names can now be managed separately.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ChatGPT Ads have expanded into Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam, and Taiwan.<\/span><\/li>\n<\/ul>\n<h2>Yep x OpenAI: Why Yep Ads Is Watching ChatGPT Ads Closely<\/h2>\n<p><span style=\"font-weight: 400;\">There\u2019s also a reason we\u2019re watching these updates closely. Yep Ads recently became an <\/span><a href=\"https:\/\/openai.com\/index\/introducing-openai-partner-network\/\"><b>OpenAI Select Partner<\/b><\/a><span style=\"font-weight: 400;\">, giving<\/span> <span style=\"font-weight: 400;\">our team a closer working relationship with OpenAI as we continue expanding our AI capabilities for clients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From AEO and LLM discoverability to AI-assisted creative, automated marketing workflows, custom AI-powered processes, and emerging opportunities across ChatGPT Ads, these developments connect directly with the work we\u2019re already doing with brands. That relationship can also give us earlier visibility into certain updates, helping us share what\u2019s changing and, more importantly, what it could mean for marketers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So rather than simply listing what\u2019s new, we\u2019re looking at this update from a marketer\u2019s point of view: <\/span><b>what changed, what becomes easier, and what should you actually care about?<\/b><\/p>\n<h2><b>OpenAI Is Building the Less Glamorous Parts of an Ad Platform<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">New advertising channels tend to get attention for their formats, targeting, and placements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once marketers start running campaigns, the questions become much more practical.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How quickly can you build 20 campaigns instead of one? What happens when products are rejected? Can you measure conversions deeper in the funnel? Can a large organization keep its internal account structure separate from its public brand?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is where this update gets interesting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">OpenAI still describes Ads Manager as a beta product, but its current<\/span><a href=\"https:\/\/help.openai.com\/en\/articles\/20001206-ads-manager-beta-overview\"> <span style=\"font-weight: 400;\">Ads Manager overview<\/span><\/a><span style=\"font-weight: 400;\"> shows a platform increasingly built around campaign creation, performance monitoring, and account management.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The latest updates add another layer to that infrastructure.<\/span><\/p>\n<h2><b>Product Feed Campaigns Are Getting Easier to Scale<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">One of the biggest changes is aimed directly at ecommerce advertisers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to OpenAI\u2019s latest advertiser update, marketers can now create multiple product-feed campaigns and ad groups from a spreadsheet. Advertisers can go to <\/span><b>Campaigns \u2192 Bulk uploads \u2192 Bulk sheet<\/b><span style=\"font-weight: 400;\"> and download a dedicated Product feed template, with ad templates generated automatically during the process.<\/span><\/p>\n<h2><img decoding=\"async\" class=\"alignnone wp-image-15203\" style=\"font-size: 16px;\" src=\"https:\/\/yepads.com\/wp-content\/uploads\/2026\/10\/0-e1790862899381-300x256.webp\" alt=\"\" width=\"859\" height=\"733\" srcset=\"https:\/\/yepads.com\/wp-content\/uploads\/2026\/10\/0-e1790862899381-300x256.webp 300w, https:\/\/yepads.com\/wp-content\/uploads\/2026\/10\/0-e1790862899381-768x656.webp 768w, https:\/\/yepads.com\/wp-content\/uploads\/2026\/10\/0-e1790862899381-14x12.webp 14w, https:\/\/yepads.com\/wp-content\/uploads\/2026\/10\/0-e1790862899381.webp 854w\" sizes=\"(max-width: 859px) 100vw, 859px\" \/><\/h2>\n<p><em>\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: <a href=\"https:\/\/yepads.com\/ru\/\">Yep Ads.<\/a>\u00a0Bulk upload example from Ads Manager.<\/em><\/p>\n<p><span style=\"font-weight: 400;\">That sounds like a workflow improvement, but the real benefit is scale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A retailer may have several product categories, markets, seasonal collections, and campaign structures to manage. Building each one individually adds work quickly. A bulk workflow makes it easier to turn a larger catalog into multiple campaign and ad-group structures without repeating the same setup every time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is one important distinction here. OpenAI\u2019s general<\/span><a href=\"https:\/\/help.openai.com\/en\/articles\/20001206-ads-manager-beta-overview\"> <span style=\"font-weight: 400;\">Ads Manager documentation<\/span><\/a><span style=\"font-weight: 400;\"> still says its standard CSV bulk uploader does not support product-feed campaigns. Which seems to be separate from the product-feed-specific bulk-sheet workflow announced in the latest update.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, advertisers should follow the newest Product feed template workflow instead of relying on an assumption that standard campaign CSV now supports feeds.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">OpenAI\u2019s current<\/span><a href=\"https:\/\/developers.openai.com\/ads\/product-feeds\"> <span style=\"font-weight: 400;\">product-feed documentation<\/span><\/a><span style=\"font-weight: 400;\"> also shows how much goes into these campaigns behind the scenes. Advertisers can upload catalogs, select product sets, filter products by attributes such as brand or category, and use templates that pull product information into ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That shows the increasing importance of accurate product data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A campaign can only do as much as the information you provide. Product titles, prices, availability, images, and landing pages all need to stay current as catalogs change.<\/span><\/p>\n<h3><b>Product Review Status Adds More Control<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Scaling creation is one side of the problem. Knowing which products are actually eligible to advertise is the other.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The latest update adds product review status to the Products tab, giving advertisers a clearer way to follow products through review and understand why certain products have been rejected.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For a small catalog, checking products manually may not be difficult.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For hundreds or thousands of SKUs, visibility becomes much more important.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">OpenAI\u2019s developer guidance already allows advertisers to inspect feed processing, including accepted and rejected rows and diagnostics for issues such as invalid values. The new review information adds another useful layer once those products enter the advertising workflow.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The useful way to think about the combined update is:<\/span><\/p>\n<h2><img decoding=\"async\" class=\"alignnone wp-image-15207\" style=\"font-size: 16px;\" src=\"https:\/\/yepads.com\/wp-content\/uploads\/2026\/10\/Blog-Creatives-600-x-400-px-300x200.webp\" alt=\"\" width=\"1190\" height=\"793\" srcset=\"https:\/\/yepads.com\/wp-content\/uploads\/2026\/10\/Blog-Creatives-600-x-400-px-300x200.webp 300w, https:\/\/yepads.com\/wp-content\/uploads\/2026\/10\/Blog-Creatives-600-x-400-px-18x12.webp 18w, https:\/\/yepads.com\/wp-content\/uploads\/2026\/10\/Blog-Creatives-600-x-400-px.webp 600w\" sizes=\"(max-width: 1190px) 100vw, 1190px\" \/><\/h2>\n<p><i><span style=\"font-weight: 400;\">\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a:<em>\u00a0<a href=\"https:\/\/yepads.com\/ru\/\">Yep Ads.<\/a> <\/em>Presentation of scaling product feed campaigns.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">For ecommerce brands exploring new customer-acquisition routes, this is also part of a bigger shift toward commerce happening inside AI-led experiences. We looked at that trend more broadly in our guide to<\/span><a href=\"https:\/\/yepads.com\/ru\/buy-on-llms-agentic-ecommerce-what-it-means-for-brands\/\"> <span style=\"font-weight: 400;\">agentic ecommerce and buying on LLMs<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><b>Conversion Reporting Is Getting More Useful<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The reporting update may be less visible than bulk campaign creation, but it could be one of the more valuable changes for performance teams.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">OpenAI\u2019s public<\/span><a href=\"https:\/\/developers.openai.com\/ads\/api-reference\/insights\"> <span style=\"font-weight: 400;\">Insights API documentation<\/span><\/a><span style=\"font-weight: 400;\"> allows advertisers to retrieve attributed conversion events even when those events are not what the campaign\u2019s selected conversion goal is.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider a simple example.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A campaign might optimize toward <\/span><b>Add to Cart<\/b><span style=\"font-weight: 400;\"> because that is the event chosen to be optimized for.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But that doesn\u2019t mean narrow or mean the marketer only cares about add-to-cart activity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They could try to understand how many purchases were attributed to that campaign.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The updated reporting makes that distinction clearer.<\/span><\/p>\n<p><b>\u041e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f<\/b><span style=\"font-weight: 400;\"> is the event the campaign is honed in on and configured to work toward.<\/span><\/p>\n<p><b>Measurement<\/b><span style=\"font-weight: 400;\"> can include additional attributed events that help marketers understand what happened further down the funnel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">OpenAI\u2019s<\/span><a href=\"https:\/\/developers.openai.com\/ads\/reporting\"> <span style=\"font-weight: 400;\">reporting guidance<\/span><\/a><span style=\"font-weight: 400;\"> notes that a campaign can show attributed purchases while optimizing for another event, without changing the campaign\u2019s conversion goal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That gives marketers a broader view of results without requiring them to restructure a campaign simply to inspect another outcome.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is especially useful when the customer journey includes several meaningful actions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ad click<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u2193<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Product view<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u2193<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Add to cart \u2014 optimization goal<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">\u2193<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Checkout<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u2193<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Purchase \u2014 additional attributed event<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The campaign can still optimize around the selected event while the advertiser looks further down the funnel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is extremely helpful because campaign optimization and business performance are not always measured using one identical action.<\/span><\/p>\n<h2><b><img decoding=\"async\" class=\"alignnone wp-image-15214\" src=\"https:\/\/yepads.com\/wp-content\/uploads\/2026\/10\/Blog-Creatives-1200-x-627-px-3-300x141.webp\" alt=\"\" width=\"1015\" height=\"477\" srcset=\"https:\/\/yepads.com\/wp-content\/uploads\/2026\/10\/Blog-Creatives-1200-x-627-px-3-300x141.webp 300w, https:\/\/yepads.com\/wp-content\/uploads\/2026\/10\/Blog-Creatives-1200-x-627-px-3-768x362.webp 768w, https:\/\/yepads.com\/wp-content\/uploads\/2026\/10\/Blog-Creatives-1200-x-627-px-3-18x8.webp 18w, https:\/\/yepads.com\/wp-content\/uploads\/2026\/10\/Blog-Creatives-1200-x-627-px-3.webp 861w\" sizes=\"(max-width: 1015px) 100vw, 1015px\" \/><\/b><\/h2>\n<p><i><em>\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: <a href=\"https:\/\/yepads.com\/ru\/\">Yep Ads.<\/a> Layout example from Ads Manager.<\/em><\/i><\/p>\n<h2><b>Account, Brand, and Legal Names Are Now Separate<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Another update solves a simpler administrative issue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">OpenAI now lets advertisers manage three different names in Ads Manager:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Name<\/b><\/td>\n<td><b>What it means<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Account Name<\/b><\/td>\n<td><span style=\"font-weight: 400;\">The internal name used to identify the account<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Brand Name<\/b><\/td>\n<td><span style=\"font-weight: 400;\">The public-facing name shown alongside ads<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Legal Name<\/b><\/td>\n<td><span style=\"font-weight: 400;\">The registered business name used for billing and verification<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Previously, the advertiser name entered during setup populated all three.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">OpenAI\u2019s<\/span><a href=\"https:\/\/help.openai.com\/en\/articles\/20001213-ads-manager-account-setup\"> <span style=\"font-weight: 400;\">account setup guidance<\/span><\/a><span style=\"font-weight: 400;\"> explains that these fields can now be changed independently under <\/span><b>Settings \u2192 General<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is useful for agencies, international companies, and businesses managing several brands.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-15205\" src=\"https:\/\/yepads.com\/wp-content\/uploads\/2026\/10\/0-3-300x227.webp\" alt=\"\" width=\"1062\" height=\"804\" srcset=\"https:\/\/yepads.com\/wp-content\/uploads\/2026\/10\/0-3-300x227.webp 300w, https:\/\/yepads.com\/wp-content\/uploads\/2026\/10\/0-3-768x581.webp 768w, https:\/\/yepads.com\/wp-content\/uploads\/2026\/10\/0-3-16x12.webp 16w, https:\/\/yepads.com\/wp-content\/uploads\/2026\/10\/0-3.webp 776w\" sizes=\"(max-width: 1062px) 100vw, 1062px\" \/><\/p>\n<p><i><em>\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: <a href=\"https:\/\/yepads.com\/ru\/\">Yep Ads.<\/a> Account info example from Ads Manager.<\/em><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Your internal account might be called <\/span><b>US Retail \u2013 Q4<\/b><span style=\"font-weight: 400;\">, for example, while customers see <\/span><b>Example Store<\/b><span style=\"font-weight: 400;\"> and invoices sit under <\/span><b>Example Holdings Inc.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">There are review implications to keep in mind.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Changing an <\/span><b>Account Name<\/b><span style=\"font-weight: 400;\"> does not trigger review. A <\/span><b>Brand Name<\/b><span style=\"font-weight: 400;\"> change triggers a new brand review and pauses advertising until approval. Changing the <\/span><b>Legal Name<\/b><span style=\"font-weight: 400;\"> restarts business review and may also pause serving.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is a fairly small update, but if you manage several accounts or brands, that means surprisingly less back-and-forth for every small administrative improvement.<\/span><\/p>\n<h2><b>ChatGPT Ads Adds Seven More Markets<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Great news from our partners in APAC! OpenAI is also expanding ChatGPT Ads across another part of Asia.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Its current<\/span><a href=\"https:\/\/help.openai.com\/en\/articles\/20001245-ads-manager-availability\"> <span style=\"font-weight: 400;\">Ads Manager availability list<\/span><\/a><span style=\"font-weight: 400;\"> now includes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0418\u043d\u0434\u043e\u043d\u0435\u0437\u0438\u044f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u041c\u0430\u043b\u0430\u0439\u0437\u0438\u044f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">the Philippines<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0421\u0438\u043d\u0433\u0430\u043f\u0443\u0440<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0422\u0430\u0438\u043b\u0430\u043d\u0434<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vietnam<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Taiwan<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">That gives international advertisers more markets to consider, but expansion shouldn\u2019t mean simply copying an existing campaign into another country.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Language, creative, product availability, fulfillment, landing pages, measurement, and campaign economics can all differ by market.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A campaign that works in one country could have an adverse effect in another, so thinking about how to adjust your campaign for the population is incredibly important.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For global advertisers, the opportunity is increased reach. The practical work is that thought of making sure the offer and campaign actually fit each market.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where a broader<\/span><a href=\"https:\/\/yepads.com\/ru\/digital-advertising\/\"> <span style=\"font-weight: 400;\">digital advertising strategy<\/span><\/a><span style=\"font-weight: 400;\"> still matters. A new channel is most useful when it fits the audience, geography, and acquisition goals rather than being tested simply because it is new.<\/span><\/p>\n<h2><b>What These Updates Tell Us About ChatGPT Ads<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">None of these updates introduces a dramatically different ad format.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is what makes them notable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Look at the changes together and a clear pattern appears:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Area<\/b><\/td>\n<td><b>Latest update<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Scale<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Bulk product-feed campaign creation<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Control<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Product review visibility<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Measurement<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Reporting beyond the optimization goal<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Administration<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Separate account, brand, and legal names<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Reach<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Seven additional markets<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">OpenAI is filling in more of the operating layer around its ad platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The gap between testing a ChatGPT Ads campaign and managing the channel as an ongoing part of a media strategy is beginning to narrow.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That does not make ChatGPT Ads equivalent to longer-established platforms. Ads Manager remains in beta, and advertisers are still learning where the channel fits.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But these are exactly the kinds of tools marketers start looking for once campaign structures get larger to scale and more complicated.<\/span><\/p>\n<h2><b>What Advertisers Should Do Next<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">You do not need to rebuild your media plan because a new Ads Manager update landed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But if you are already testing ChatGPT Ads, there are a few practical things worth checking.<\/span><\/p>\n<p><b>Ecommerce brands:<\/b><span style=\"font-weight: 400;\"> Review the structure and accuracy of your product feeds, then see whether the new bulk workflow could make campaign expansion easier.<\/span><\/p>\n<p><b>Existing advertisers:<\/b><span style=\"font-weight: 400;\"> Check product review statuses and investigate products that are not eligible to run rather than judging a feed only at the campaign level.<\/span><\/p>\n<p><b>Performance teams:<\/b><span style=\"font-weight: 400;\"> Look at which additional conversion events are available through Insights. Your optimization goal does not have to be the only outcome you evaluate.<\/span><\/p>\n<p><b>Agencies and multi-brand teams:<\/b><span style=\"font-weight: 400;\"> Review Account, Brand, and Legal Names before changing them, especially when a brand or legal-name update could temporarily affect serving.<\/span><\/p>\n<p><b>International advertisers:<\/b><span style=\"font-weight: 400;\"> Evaluate the seven new markets individually. Product availability, localization, and customer-acquisition economics should guide expansion.<\/span><\/p>\n<h2><b>What Comes Next?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Earlier ChatGPT Ads developments focused heavily on establishing what advertisers could do on the platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The latest updates increasingly focus on making those capabilities easier to operate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is a subtle but important shift.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">OpenAI continues to work on product advertising, measurement, campaign management, and broader advertiser access. The areas worth watching next are not just new formats, but how easily the platform can fit into the everyday workflows marketers already use.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And for us, that is particularly relevant.<\/span><\/p>\n<p>As an <strong>OpenAI Select Partner<\/strong>, Yep Ads is continuing to expand how we use AI across the customer journey, from AEO and LLM discoverability to AI-assisted creative, automated workflows, custom AI processes, and emerging opportunities such as ChatGPT Ads.<\/p>\n<p>For us, the goal is simple: use AI where it can make marketing more effective, scalable, and easier to operate.<\/p>\n<h2><b>\u0417\u0430\u043a\u043b\u044e\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0440\u0430\u0437\u043c\u044b\u0448\u043b\u0435\u043d\u0438\u044f<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The latest ChatGPT Ads update is not built around one headline-grabbing feature.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, OpenAI is addressing the work that starts after an advertiser decides to test the platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bulk creation makes larger product-feed structures easier to build. Review visibility helps advertisers understand what can actually run. Expanded conversion reporting provides more context around campaign outcomes. New naming controls make accounts easier to manage.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And with seven additional markets becoming available, more advertisers now have the option to see where ChatGPT Ads fits into their media mix.<\/span><\/p>\n<h2><b>\u0412\u0430\u043c \u0442\u0430\u043a\u0436\u0435 \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u043d\u0440\u0430\u0432\u0438\u0442\u044c\u0441\u044f<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/yepads.com\/ru\/chatgpt-ads-new-openai-announcement\/\"><span style=\"font-weight: 400;\">ChatGPT Ads: OpenAI\u2019s New Announcement<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/yepads.com\/ru\/chatgpt-ads-how-brands-should-prepare\/\"><span style=\"font-weight: 400;\">ChatGPT Ads: How Brands Should Prepare<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/yepads.com\/ru\/llm-advertising-wave-new-acquisition-channel\/\"><span style=\"font-weight: 400;\">The LLM Advertising Wave: A New Acquisition Channel<\/span><\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>OpenAI just rolled out another set of Ads Manager Beta updates. Here\u2019s a deep dive into what can make your life a whole lot easier and what marketers should actually care about. In its latest ChatGPT Ads update, OpenAI is streamlining the process of the campaign creation, simplifying reporting, and making approvals easier. Instead of&hellip;<\/p>","protected":false},"author":24,"featured_media":15212,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_dac_author_card_visible":"1","_dac_author_card_author_id":"","footnotes":""},"categories":[347,34,329],"tags":[],"class_list":["post-15201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-tools-automation","category-blog","category-performance-marketing-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ChatGPT Ads Update: What\u2019s New in Ads Manager Beta<\/title>\n<meta name=\"description\" content=\"See what\u2019s new in the latest ChatGPT Ads update, from product-feed scaling and conversion reporting to new markets and account controls.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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