{"id":17503,"date":"2026-11-06T08:30:28","date_gmt":"2026-11-06T08:30:28","guid":{"rendered":"https:\/\/yepads.com\/?p=17503"},"modified":"2026-11-04T16:53:41","modified_gmt":"2026-11-04T16:53:41","slug":"solar-leads-how-to-reach-homeowners-ready-to-take-the-next-step","status":"publish","type":"post","link":"https:\/\/yepads.com\/ru\/solar-leads-how-to-reach-homeowners-ready-to-take-the-next-step\/","title":{"rendered":"Solar Leads: How to Reach Homeowners Ready to Take the Next Step"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you are getting ready to run solar ads, you probably already know there are homeowners interested in solar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The harder question is: <\/span><b>how do you find the ones who are actually worth reaching?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Maybe someone just got another expensive electricity bill. Maybe their neighbor installed panels and now they are curious. Maybe they have already opened five tabs comparing local installers and are finally ready to request a quote.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Those people are all interested in solar, but they are at very different points in the journey.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is where your campaign comes in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The better you understand what your ideal homeowner is thinking, where they live, what they are searching for, and what they need to know before taking the next step, the easier it becomes to build solar ads that feel relevant instead of generic.<\/span><\/p>\n<h2><b>\u041e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u0432\u044b\u0432\u043e\u0434\u044b<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Solar interest<\/strong> often begins with a very practical question about a home, roof, electricity bill, or local installation options.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Geography<\/strong> matters enormously because installers can only serve the markets where they actually operate.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u041f\u043e\u0438\u0441\u043a<\/strong> can catch people already looking for answers, while social, native, and publisher content can introduce solar earlier in the decision.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Strong solar campaigns<\/strong> make it easy for people to move from \u201cCould solar work for me?\u201d to \u201cLet\u2019s find out.\u201d<\/span><\/li>\n<\/ul>\n<h2><b>Solar Leads Usually Start With a Question<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Most people do not wake up ready to request a solar quote. Usually, the <strong>interest<\/strong> starts with a much simpler question.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Could panels work on my roof? Would they make a difference to my electricity bill? Who even installs solar in my area?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sometimes it starts even more casually. One house on the street gets panels, the neighbors notice, and suddenly solar becomes a conversation. The power of word-of-mouth in a close-knit neighborhood brings a ton of value.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Those little moments of curiosity matter because they show where someone is on the journey. A person researching how solar works is still exploring, while someone comparing local installers or requesting an estimate is much closer to taking action.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For marketers, that creates plenty of room to meet people at the right stage with useful information, rather than sending everyone straight to the same quote form.<\/span><\/p>\n<h2><b>The Roof Matters More Than You Might Think<\/b><\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-17512\" src=\"https:\/\/yepads.com\/wp-content\/uploads\/2026\/11\/Could_Solar_Work_Here-300x200.webp\" alt=\"\" width=\"1001\" height=\"667\" srcset=\"https:\/\/yepads.com\/wp-content\/uploads\/2026\/11\/Could_Solar_Work_Here-300x200.webp 300w, https:\/\/yepads.com\/wp-content\/uploads\/2026\/11\/Could_Solar_Work_Here-1024x683.webp 1024w, https:\/\/yepads.com\/wp-content\/uploads\/2026\/11\/Could_Solar_Work_Here-768x512.webp 768w, https:\/\/yepads.com\/wp-content\/uploads\/2026\/11\/Could_Solar_Work_Here-1536x1024.webp 1536w, https:\/\/yepads.com\/wp-content\/uploads\/2026\/11\/Could_Solar_Work_Here-18x12.webp 18w, https:\/\/yepads.com\/wp-content\/uploads\/2026\/11\/Could_Solar_Work_Here.webp 1800w\" sizes=\"(max-width: 1001px) 100vw, 1001px\" \/><\/p>\n<p>Solar is a great fit for digital lead gen, the click happens online, but the actual product ends up bolted to a building.<\/p>\n<p><span style=\"font-weight: 400;\">That means the <strong>property itself matters.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">The U.S. Department of Energy&#8217;s <\/span><a href=\"https:\/\/www.energy.gov\/cmei\/systems\/homeowners-guide-solar\"><span style=\"font-weight: 400;\">homeowner solar guidance<\/span><\/a><span style=\"font-weight: 400;\"> notes that factors such as roof age, shade, size, shape, and slope can influence whether rooftop solar is a good fit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For marketers, that creates an interesting opportunity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of asking generic questions like \u201cAre you interested in solar?\u201d, content and landing pages can help people think about their own situation:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is the roof heavily shaded?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is it due for replacement soon?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is there enough usable space?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is the property within an installer\u2019s service area?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is the homeowner looking at solar alone or solar plus battery storage?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You do not need all of that information before someone can raise their hand. But solar campaigns become far more useful when the marketing acknowledges that every rooftop is a little different.<\/span><\/p>\n<h2><b>Geography Does a Lot of the Heavy Lifting<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Before you spend a dollar on traffic, get clear on exactly where you can install. Solar is incredibly <strong>local<\/strong>, and broad targeting can quickly send your budget into places your sales team cannot even serve.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A brilliant campaign can still become fairly useless if it fills an installer\u2019s inbox with homeowners 400 miles outside the service area.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is why geography deserves more attention than simply choosing a state in an ad platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A solar company might serve:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">specific cities<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">certain counties<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">selected ZIP codes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">a radius around installation teams<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">several separate markets with different offers<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">That can affect the ad, the landing page, the publisher mix, and even the questions being asked.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cSolar installer in Texas\u201d is broad.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cSolar installation in Austin\u201d tells you much more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For publishers, that creates opportunities for genuinely useful local content too. Regional guides, local installation questions, area-specific energy concerns, and location-based comparisons can be far more relevant than another generic article explaining that solar panels use sunlight.<\/span><\/p>\n<h2><b>Search Lets People Tell You What They Want<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Search is particularly fun in solar because the query can reveal a lot.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-17511\" src=\"https:\/\/yepads.com\/wp-content\/uploads\/2026\/11\/Blog-Creatives-600-x-400-px-24-300x200.webp\" alt=\"\" width=\"1049\" height=\"699\" srcset=\"https:\/\/yepads.com\/wp-content\/uploads\/2026\/11\/Blog-Creatives-600-x-400-px-24-300x200.webp 300w, https:\/\/yepads.com\/wp-content\/uploads\/2026\/11\/Blog-Creatives-600-x-400-px-24-1024x683.webp 1024w, https:\/\/yepads.com\/wp-content\/uploads\/2026\/11\/Blog-Creatives-600-x-400-px-24-768x512.webp 768w, https:\/\/yepads.com\/wp-content\/uploads\/2026\/11\/Blog-Creatives-600-x-400-px-24-1536x1024.webp 1536w, https:\/\/yepads.com\/wp-content\/uploads\/2026\/11\/Blog-Creatives-600-x-400-px-24-18x12.webp 18w, https:\/\/yepads.com\/wp-content\/uploads\/2026\/11\/Blog-Creatives-600-x-400-px-24.webp 1800w\" sizes=\"(max-width: 1049px) 100vw, 1049px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Compare:<\/span><\/p>\n<p><b>\u201cHow do solar panels work?\u201d<\/b><\/p>\n<p><span style=\"font-weight: 400;\">with:<\/span><\/p>\n<p><b>\u201cSolar installer near me.\u201d<\/b><\/p>\n<p><span style=\"font-weight: 400;\">One sounds like research. The other sounds like somebody has started opening tabs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That makes search a natural channel for solar leads because people can effectively announce what they are trying to solve.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yep&#8217;s guide to <\/span><a href=\"https:\/\/yepads.com\/ru\/google-ads-for-lead-generation\/\"><span style=\"font-weight: 400;\">Google Ads for lead generation<\/span><\/a><span style=\"font-weight: 400;\"> covers the broader role search can play in capturing people already looking for a solution.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For solar specifically, the trick is keeping the experience connected.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If someone searches for a local quote, show them a local quote path.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If they are researching roof suitability, answer that question first.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If they are comparing solar and battery options, do not drop them onto a generic homepage and make them start again.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Every extra scavenger hunt is another chance for that tab to close.<\/span><\/p>\n<h2><b>Social and Native Can Start the Conversation Earlier<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Not every homeowner is actively Googling installers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sometimes the job is simply getting solar onto their radar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where social and <\/span><a href=\"https:\/\/yepads.com\/ru\/native-ads\/\"><span style=\"font-weight: 400;\">native advertising<\/span><\/a><span style=\"font-weight: 400;\"> can prove interesting to use. Native formats in particular give publishers and advertisers room to explain an idea before asking someone to act.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Solar has plenty of stories worth exploring:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What can make a roof suitable for solar?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Why do electricity costs make some homeowners start researching panels?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How does battery storage fit into a home solar setup?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What should someone know before requesting an installation estimate?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What questions should they ask an installer?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">That is far more interesting than placing a picture of panels beside a giant button saying <\/span><b>SAVE ON ENERGY<\/b><span style=\"font-weight: 400;\"> and calling it a day.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The content earns genuine curiosity from readers, then the lead can come afterward if they are convinced.<\/span><\/p>\n<h2><b>Make \u201cWhat Happens Next?\u201d Really Obvious<\/b><\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-17514\" src=\"https:\/\/yepads.com\/wp-content\/uploads\/2026\/11\/Blog-Creatives-600-x-400-px-25-300x150.webp\" alt=\"\" width=\"1010\" height=\"505\" srcset=\"https:\/\/yepads.com\/wp-content\/uploads\/2026\/11\/Blog-Creatives-600-x-400-px-25-300x150.webp 300w, https:\/\/yepads.com\/wp-content\/uploads\/2026\/11\/Blog-Creatives-600-x-400-px-25-1024x513.webp 1024w, https:\/\/yepads.com\/wp-content\/uploads\/2026\/11\/Blog-Creatives-600-x-400-px-25-768x385.webp 768w, https:\/\/yepads.com\/wp-content\/uploads\/2026\/11\/Blog-Creatives-600-x-400-px-25-1536x770.webp 1536w, https:\/\/yepads.com\/wp-content\/uploads\/2026\/11\/Blog-Creatives-600-x-400-px-25-2048x1027.webp 2048w, https:\/\/yepads.com\/wp-content\/uploads\/2026\/11\/Blog-Creatives-600-x-400-px-25-18x9.webp 18w\" sizes=\"(max-width: 1010px) 100vw, 1010px\" \/><br \/>\n<span style=\"font-weight: 400;\">A homeowner who is curious about solar may still have no idea what happens after submitting a form.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do they get a phone call?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Is someone coming to inspect the roof?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do they need an electricity bill ready?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Are they requesting a quote or simply asking for information?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Clear campaigns answer those questions before uncertainty gets the chance to creep in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A simple landing page might explain:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tell us a little about the property.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Share your preferred contact details.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Speak with a solar professional about the options available in your area.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">The form itself should stay equally sensible. Location and basic property information can help determine whether someone fits the offer. Twenty-three questions about every inch of the roof probably belong later in the conversation.<\/span><\/p>\n<h2><b>Give People Something Useful Before Asking for the Lead<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">This is probably the biggest opportunity to make solar campaigns more interesting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Solar already gives marketers plenty to talk about.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>A publisher<\/strong> could build a simple roof-readiness checklist.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>A paid social campaign<\/strong> could explain three things homeowners usually want to know before requesting an estimate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>A native article<\/strong> could walk through what an installation consultation typically involves.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>An interactive experience<\/strong> could ask a few basic questions about location, property type, and solar goals before suggesting the appropriate next step.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now the marketing is doing some work for the reader.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That matters because solar is a considered purchase. The more useful the experience feels, the more natural it becomes for someone to continue the conversation.<\/span><\/p>\n<h2><b>Solar Is Still a Big Conversation<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">There is also plenty happening in the market itself.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The latest<\/span> <span style=\"font-weight: 400;\">U.S. Solar Market Insight<\/span><span style=\"font-weight: 400;\"> reports that the United States installed <a href=\"https:\/\/seia.org\/research-resources\/us-solar-market-insight\/\">11.4 GWdc<\/a> of solar capacity in Q2 2026, with total operating solar capacity now enough to power roughly 50 million homes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Residential solar is moving through a period of adjustment in 2026, which makes current consumer messaging especially important. Instead of assuming yesterday\u2019s pitch will keep working forever, marketers can pay attention to the questions people are asking now and build campaigns around those.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Solar has never been short on things to talk about.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The opportunity is making those conversations useful enough that somebody wants to keep going.<\/span><\/p>\n<h2><b>Where Yep Ads Fits<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Solar lead generation can involve search, native content, publishers, social traffic, calls, and different geographic audiences, which makes performance partnerships particularly useful.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yep Ads works with brands and publishers across <\/span><a href=\"https:\/\/yepads.com\/ru\/lead-generation-lead-management\/\"><span style=\"font-weight: 400;\">\u0433\u0435\u043d\u0435\u0440\u0430\u0446\u0438\u044f \u043b\u0438\u0434\u043e\u0432<\/span><\/a><span style=\"font-weight: 400;\">, helping connect campaigns with traffic sources that fit the offer and audience. Yep&#8217;s publisher network also works across verticals including home services and lead generation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For solar brands, that can mean finding new ways to reach homeowners in the markets that matter.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For publishers, it creates room to approach solar through useful content, local intent, and different traffic strategies rather than relying on one generic pitch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And thankfully, nobody needs to make another ad with a stock photo of someone pointing enthusiastically at a roof.<\/span><\/p>\n<h2><b>\u0427\u0430\u0441\u0442\u043e \u0437\u0430\u0434\u0430\u0432\u0430\u0435\u043c\u044b\u0435 \u0432\u043e\u043f\u0440\u043e\u0441\u044b<\/b><\/h2>\n<h3><b>What are solar leads?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Solar leads are people or businesses that have shown interest in solar products or installation and provided information that allows a solar provider or marketer to continue the conversation.<\/span><\/p>\n<h3><b>How can you generate solar leads?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Solar leads can come through search advertising, organic content, social media, native advertising, affiliates, publishers, referrals, and call-based campaigns. The best channel depends on whether you want to capture active demand or introduce solar earlier in the research process.<\/span><\/p>\n<h3><b>What information is useful for a solar lead?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Location, property ownership, basic property details, solar interest, and contact information can all be useful. The exact questions should depend on what the solar provider actually needs before continuing the conversation.<\/span><\/p>\n<h3><b>Why is location important for solar leads?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Solar installation is a local service. Installers often operate within specific cities, counties, ZIP codes, or service territories, so reaching homeowners in the right area can make a campaign much more relevant.<\/span><\/p>\n<h2><b>\u0417\u0430\u043a\u043b\u044e\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0440\u0430\u0437\u043c\u044b\u0448\u043b\u0435\u043d\u0438\u044f<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Solar marketing gets a lot more interesting when you <strong>build around<\/strong> the questions homeowners are already asking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Help someone understand their roof. Answer the local question. Explain what happens after a quote request. Give them enough useful information to decide whether they want to keep exploring.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do that well, and the lead feels less like something the campaign squeezed out of a form and more like the natural next step in a conversation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For brands exploring performance-based solar campaigns, <\/span><a href=\"https:\/\/yepads.com\/ru\/advertiser\/\"><span style=\"font-weight: 400;\">\u0414\u0430<\/span><\/a><span style=\"font-weight: 400;\"> can help connect the right offer with the right traffic.<\/span><\/p>\n<h2><b>\u0412\u0430\u043c \u0442\u0430\u043a\u0436\u0435 \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u043d\u0440\u0430\u0432\u0438\u0442\u044c\u0441\u044f<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/yepads.com\/ru\/google-ads-for-lead-generation\/\"><span style=\"font-weight: 400;\">Google Ads for Lead Generation \u2014 What Works in 2026<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/yepads.com\/ru\/native-advertising-examples-7-ideas-marketers-can-learn-from\/\"><span style=\"font-weight: 400;\">Native Advertising Examples: 7 Ideas Marketers Can Learn From<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/yepads.com\/ru\/what-is-pay-per-call-affiliate-marketing-guide\/\"><span style=\"font-weight: 400;\">What Is Pay-Per-Call Affiliate Marketing? Complete Guide (2026)<\/span><\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>If you are getting ready to run solar ads, you probably already know there are homeowners interested in solar. The harder question is: how do you find the ones who are actually worth reaching? Maybe someone just got another expensive electricity bill. Maybe their neighbor installed panels and now they are curious. Maybe they have&hellip;<\/p>","protected":false},"author":24,"featured_media":17505,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_dac_author_card_visible":"1","_dac_author_card_author_id":"","footnotes":""},"categories":[93,34,362,329,346,348],"tags":[],"class_list":["post-17503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-ru","category-blog","category-digital-marketing-landscape","category-performance-marketing-strategy","category-seo-traffic","category-verticals"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Solar Leads: How to Find Homeowners Ready to Act<\/title>\n<meta name=\"description\" content=\"Discover how solar leads start, where to find them, and how useful content can turn homeowner curiosity into real 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