{"id":584,"date":"2020-09-18T12:14:08","date_gmt":"2020-09-18T12:14:08","guid":{"rendered":"https:\/\/yepads.com\/split-testing-is-it-worth-it\/"},"modified":"2026-03-31T20:56:13","modified_gmt":"2026-03-31T20:56:13","slug":"split-testing-is-it-worth-it","status":"publish","type":"post","link":"https:\/\/yepads.com\/ru\/split-testing-is-it-worth-it\/","title":{"rendered":"\u0421\u043f\u043b\u0438\u0442-\u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 - \u0441\u0442\u043e\u0438\u0442 \u043b\u0438 \u043e\u043d\u043e \u0442\u043e\u0433\u043e?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u0422\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 - \u044d\u0442\u043e, \u043f\u043e\u0436\u0430\u043b\u0443\u0439, \u043e\u0434\u043d\u0430 \u0438\u0437 \u0441\u0430\u043c\u044b\u0445 \u0432\u0430\u0436\u043d\u044b\u0445 \u0432\u0435\u0449\u0435\u0439 \u0432 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u043a\u043e\u043c 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style=\"font-weight: 400;\">\u041f\u043e\u044d\u0442\u043e\u043c\u0443, \u043d\u0430\u0447\u0438\u043d\u0430\u044f \u0440\u0430\u0431\u043e\u0442\u0443 \u0432 \u043d\u043e\u0432\u043e\u0439 \u0432\u0435\u0440\u0442\u0438\u043a\u0430\u043b\u0438, \u0432\u0430\u043c \u043f\u0440\u0438\u0434\u0435\u0442\u0441\u044f \u0443\u0447\u0438\u0442\u044b\u0432\u0430\u0442\u044c \u043c\u043d\u043e\u0436\u0435\u0441\u0442\u0432\u043e \u0444\u0430\u043a\u0442\u043e\u0440\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043c\u043e\u0433\u0443\u0442 \u043f\u043e\u0432\u043b\u0438\u044f\u0442\u044c \u043d\u0430 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0432\u0430\u0448\u0435\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438.<\/span><\/p>\n<h2><\/h2>\n<h2><strong>\u0420\u0430\u0437\u0434\u0435\u043b\u044f\u0442\u044c \u0438\u043b\u0438 \u043d\u0435 \u0440\u0430\u0437\u0434\u0435\u043b\u044f\u0442\u044c\u00a0\u00a0\u00a0<\/strong><\/h2>\n<div id=\"attachment_3583\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-3583\" class=\"wp-image-3583 size-large\" src=\"https:\/\/yepads.com\/wp-content\/uploads\/2020\/09\/man-in-office-working-on-tablet-at-night-in-the-o-2022-12-10-02-18-22-utc-1024x704.jpg\" alt=\"Man in office, working on tablet at night in the office and testing campaign strategy for marketing.\" width=\"1024\" height=\"704\" srcset=\"https:\/\/yepads.com\/wp-content\/uploads\/2020\/09\/man-in-office-working-on-tablet-at-night-in-the-o-2022-12-10-02-18-22-utc-1024x704.jpg 1024w, https:\/\/yepads.com\/wp-content\/uploads\/2020\/09\/man-in-office-working-on-tablet-at-night-in-the-o-2022-12-10-02-18-22-utc-300x206.jpg 300w, https:\/\/yepads.com\/wp-content\/uploads\/2020\/09\/man-in-office-working-on-tablet-at-night-in-the-o-2022-12-10-02-18-22-utc-768x528.jpg 768w, https:\/\/yepads.com\/wp-content\/uploads\/2020\/09\/man-in-office-working-on-tablet-at-night-in-the-o-2022-12-10-02-18-22-utc-1536x1056.jpg 1536w, https:\/\/yepads.com\/wp-content\/uploads\/2020\/09\/man-in-office-working-on-tablet-at-night-in-the-o-2022-12-10-02-18-22-utc-2048x1408.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-3583\" class=\"wp-caption-text\">\u041c\u0443\u0436\u0447\u0438\u043d\u0430 \u0432 \u043e\u0444\u0438\u0441\u0435, \u043d\u043e\u0447\u044c\u044e \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u043d\u0430 \u043f\u043b\u0430\u043d\u0448\u0435\u0442\u0435 \u0432 \u043e\u0444\u0438\u0441\u0435 \u0438 \u0442\u0435\u0441\u0442\u0438\u0440\u0443\u0435\u0442 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0434\u043b\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430.<\/p><\/div>\n<p><span style=\"font-weight: 400;\">\u041c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u044f \u0442\u0440\u0430\u0444\u0438\u043a\u0430 - \u044d\u0442\u043e \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0441\u043b\u043e\u0436\u043d\u044b\u0439 \u043f\u0440\u043e\u0446\u0435\u0441\u0441, \u0438 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0434\u0435\u0442\u0430\u043b\u0435\u0439 \u0438 \u043f\u0435\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0445, \u0442\u0440\u0435\u0431\u0443\u044e\u0449\u0438\u0445 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u044f, \u043f\u0440\u043e\u0441\u0442\u043e \u043f\u043e\u0440\u0430\u0436\u0430\u0435\u0442. \u041a\u043e\u0433\u0434\u0430 \u0432\u044b \u043f\u0440\u043e\u0432\u043e\u0434\u0438\u0442\u0435 \u0441\u043f\u043b\u0438\u0442-\u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435, \u0432\u044b, \u043f\u043e \u0441\u0443\u0442\u0438, \u0443\u043c\u043d\u043e\u0436\u0430\u0435\u0442\u0435 \u0432\u0441\u0435 \u043d\u0430 \u0434\u0432\u0430 \u0438\u043b\u0438 \u0434\u0430\u0436\u0435 \u0431\u043e\u043b\u044c\u0448\u0435. <strong>\u0447\u0442\u043e\u0431\u044b \u0432\u044b\u044f\u0441\u043d\u0438\u0442\u044c, \u0447\u0442\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u043b\u0443\u0447\u0448\u0435 \u0432\u0441\u0435\u0433\u043e<\/strong>. \u0418\u0442\u0430\u043a, \u0432\u044b \u0434\u043e\u043b\u0436\u043d\u044b \u0441\u043f\u0440\u043e\u0441\u0438\u0442\u044c \u0441\u0435\u0431\u044f <strong>\"\u0420\u0430\u0437\u0434\u0435\u043b\u044f\u0442\u044c \u0438\u043b\u0438 \u043d\u0435 \u0440\u0430\u0437\u0434\u0435\u043b\u044f\u0442\u044c?\"<\/strong>. \u041e\u0442\u0432\u0435\u0442\u0438\u0432 \u043d\u0430 \u044d\u0442\u043e\u0442 \u0432\u043e\u043f\u0440\u043e\u0441, \u043f\u043e\u0434\u0443\u043c\u0430\u0439\u0442\u0435, \u0447\u0442\u043e \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0440\u0430\u0437\u0434\u0435\u043b\u0438\u0442\u044c, \u0430 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<strong>\u041f\u0435\u0440\u0432\u043e\u043d\u0430\u0447\u0430\u043b\u044c\u043d\u043e\u0435 \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u043c\u043e\u0436\u0435\u0442 \u0441\u0442\u0430\u0442\u044c \u0441\u0443\u043c\u0430\u0442\u043e\u0448\u043d\u044b\u043c<\/strong> \u043f\u0440\u0438 \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0438 \u0432\u0441\u0435\u0433\u043e, \u0447\u0442\u043e \u043c\u043e\u0436\u0435\u0442 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0438\u0442\u044c \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u043a\u0430\u044f \u0441\u0435\u0442\u044c \u0438\u043b\u0438 \u0432\u0435\u0440\u0442\u0438\u043a\u0430\u043b\u044c. \u041f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u043a\u0438\u0435 \u0441\u0435\u0442\u0438 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0442 \u0440\u0430\u0437\u043d\u044b\u0435 \u0443\u0441\u043b\u043e\u0432\u0438\u044f \u043d\u0430, \u043a\u0430\u0437\u0430\u043b\u043e\u0441\u044c \u0431\u044b, \u043e\u0434\u0438\u043d\u0430\u043a\u043e\u0432\u044b\u0435 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f, \u0438 \u0443\u0441\u043b\u043e\u0432\u0438\u044f \u0432\u044b\u043f\u043b\u0430\u0442 \u043c\u043e\u0433\u0443\u0442 \u0441\u0438\u043b\u044c\u043d\u043e \u0437\u0430\u0432\u0438\u0441\u0435\u0442\u044c \u043e\u0442 \u044d\u0442\u043e\u0433\u043e. \u0422\u0430\u043a\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c, \u0432\u0441\u0435 \u0432\u0430\u0448\u0438 \u0440\u0430\u0441\u0447\u0435\u0442\u044b \u043c\u043e\u0433\u0443\u0442 <strong>\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0442\u0441\u044f \u0430\u0431\u0441\u043e\u043b\u044e\u0442\u043d\u043e \u0431\u0435\u0441\u043f\u043e\u043b\u0435\u0437\u043d\u044b\u043c\u0438<\/strong>\u0418 \u0432\u0430\u0448 \u0431\u044e\u0434\u0436\u0435\u0442 \u0442\u0430\u0435\u0442, \u043f\u043e\u0442\u043e\u043c\u0443 \u0447\u0442\u043e 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\u0440\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c \u0440\u0435\u0441\u0443\u0440\u0441\u044b \u0438 \u0442\u0440\u0430\u0444\u0438\u043a. <strong>\u0425\u043e\u0442\u044f \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u043c\u043e\u0433\u0443\u0442 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u044c\u0441\u044f \u043f\u043e\u0445\u043e\u0436\u0438\u043c\u0438, \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u0431\u0443\u0434\u0443\u0442 \u0440\u0430\u0437\u043d\u044b\u043c\u0438<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u041f\u043e\u0441\u043b\u0435 \u0442\u043e\u0433\u043e \u043a\u0430\u043a \u0432\u044b \u0440\u0435\u0448\u0438\u043b\u0438 \u043f\u0440\u043e\u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0445\u043e\u0442\u044f \u0431\u044b \u043e\u0434\u043d\u043e \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0435, \u0432\u0430\u043c \u0432\u0441\u0435 \u0440\u0430\u0432\u043d\u043e \u043f\u0440\u0438\u0434\u0435\u0442\u0441\u044f \u043f\u043e\u0442\u0440\u0430\u0442\u0438\u0442\u044c \u0432\u0434\u0432\u043e\u0435 \u0438\u043b\u0438 \u0432\u0442\u0440\u043e\u0435 \u0431\u043e\u043b\u044c\u0448\u0435 \u0441\u0440\u0435\u0434\u0441\u0442\u0432. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0432\u044b \u0442\u0440\u0430\u0442\u0438\u0442\u0435 100$ \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439 \u043d\u0430 \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 2 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u0438\u0437 3 \u0441\u0435\u0442\u0435\u0439: \u043d\u0430 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0435 \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0432\u044b 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\u043f\u0440\u0438\u0434\u0435\u0442\u0441\u044f \u0438\u043c\u0435\u0442\u044c \u0434\u0435\u043b\u043e \u0441 \u043f\u043e\u0440\u043e\u0433\u0430\u043c\u0438 \u0432\u044b\u043f\u043b\u0430\u0442 \u0442\u0440\u0435\u0445 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u043a\u0438\u0445 \u0441\u0435\u0442\u0435\u0439, \u0438 \u0432\u0430\u0448 \u0434\u0435\u043d\u0435\u0436\u043d\u044b\u0439 \u043f\u043e\u0442\u043e\u043a \u043d\u0435 \u043f\u043e\u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u0438\u0442 \u0432\u0430\u0441 \u0437\u0430 \u044d\u0442\u043e. \u0418\u0442\u0430\u043a, <strong>\u0433\u043e\u0440\u0430\u0437\u0434\u043e \u0440\u0430\u0437\u0443\u043c\u043d\u0435\u0435 \u043f\u0440\u043e\u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043f\u043e\u0445\u043e\u0436\u0438\u0435 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0432 \u043e\u0434\u043d\u043e\u0439 \u0441\u0435\u0442\u0438, \u0447\u0435\u043c \u0445\u043e\u0434\u0438\u0442\u044c \u0438 \u043c\u0438\u043a\u0440\u043e\u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432\u0441\u0435 \u043e\u0441\u0442\u0430\u043b\u044c\u043d\u044b\u0435.\u00a0<\/strong><\/span><\/p>\n<h2><strong>\u0418\u0441\u043f\u044b\u0442\u0430\u043d\u0438\u044f \u0440\u0443\u043a\u0430 \u043e\u0431 \u0440\u0443\u043a\u0443<\/strong><\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-3579 size-large\" src=\"https:\/\/yepads.com\/wp-content\/uploads\/2020\/09\/handshake-2022-12-16-00-17-44-utc-1024x676.jpg\" alt=\"man and woman shaking hands\" width=\"1024\" height=\"676\" srcset=\"https:\/\/yepads.com\/wp-content\/uploads\/2020\/09\/handshake-2022-12-16-00-17-44-utc-1024x676.jpg 1024w, https:\/\/yepads.com\/wp-content\/uploads\/2020\/09\/handshake-2022-12-16-00-17-44-utc-300x198.jpg 300w, https:\/\/yepads.com\/wp-content\/uploads\/2020\/09\/handshake-2022-12-16-00-17-44-utc-768x507.jpg 768w, https:\/\/yepads.com\/wp-content\/uploads\/2020\/09\/handshake-2022-12-16-00-17-44-utc-1536x1014.jpg 1536w, https:\/\/yepads.com\/wp-content\/uploads\/2020\/09\/handshake-2022-12-16-00-17-44-utc-2048x1352.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u041f\u0440\u0438 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0438 \u0442\u0440\u0430\u0444\u0438\u043a\u0430 \u043a \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u043c \u0432\u0430\u043c \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u043e \u043d\u0443\u0436\u0435\u043d \u0433\u0440\u0430\u043c\u043e\u0442\u043d\u044b\u0439 \u0438 \u043e\u043f\u044b\u0442\u043d\u044b\u0439 \u0441\u043e\u0432\u0435\u0442. \u0418 \u043f\u043e\u043c\u043d\u0438\u0442\u0435, \u0447\u0442\u043e \u0432 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u043a\u043e\u043c \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0435 \u0432\u0441\u0435 \u043f\u043e\u043b\u0430\u0433\u0430\u044e\u0442\u0441\u044f \u043d\u0430 \u0432\u0430\u0441 \u0438 \u0432\u0430\u0448 \u0442\u0440\u0430\u0444\u0438\u043a, \u043d\u043e \u043b\u0443\u0447\u0448\u0435 \u0432\u0441\u0435\u0433\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u0441 \u0442\u0435\u043c, \u0441 \u043a\u0435\u043c \u0432\u044b \u0442\u0435\u0441\u043d\u043e \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0430\u0435\u0442\u0435. <strong>\u042d\u0442\u043e \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u0442\u0432\u043e, \u0447\u0435\u043c \u0431\u043e\u043b\u044c\u0448\u0435 \u0432\u044b \u043e\u0442\u0434\u0430\u0435\u0442\u0435, \u0442\u0435\u043c \u0431\u043e\u043b\u044c\u0448\u0435 \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u0442\u0435.<\/strong> - \u0442\u0430\u043a \u0447\u0442\u043e \u043e\u0442\u0434\u0430\u0439\u0442\u0435 \u0442\u043e\u043c\u0443, \u043a\u0442\u043e \u043f\u043e-\u043d\u0430\u0441\u0442\u043e\u044f\u0449\u0435\u043c\u0443 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\u0432\u044b\u0440\u0430\u0436\u0430\u0442\u044c\u0441\u044f \u0432 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0445 \u0443\u0441\u043b\u043e\u0432\u0438\u044f\u0445 \u0432\u044b\u043f\u043b\u0430\u0442, \u0438\u043d\u0434\u0438\u0432\u0438\u0434\u0443\u0430\u043b\u044c\u043d\u044b\u0445 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0430\u0445 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u0438 \u043f\u0440\u043e\u043c\u043e-\u0430\u043a\u0446\u0438\u044f\u0445. \u0422\u0430\u043a\u0438\u0435 \u0432\u0435\u0449\u0438 \u043f\u0440\u0438\u0445\u043e\u0434\u044f\u0442 \u0438\u0437 \u043f\u0440\u043e\u0432\u0435\u0440\u0435\u043d\u043d\u043e\u0433\u043e \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u0442\u0432\u0430, \u0433\u0434\u0435 \u043f\u0430\u0440\u0442\u043d\u0435\u0440 \u043c\u043e\u0442\u0438\u0432\u0438\u0440\u043e\u0432\u0430\u043d \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u0441 \u0441\u0438\u043b\u044c\u043d\u044b\u043c \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u043e\u043c, \u0430 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u043a\u0438\u0439 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 - \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u043f\u0440\u043e\u0434\u0430\u0432\u0435\u0446 \u0432 \u0434\u0440\u0443\u0433\u043e\u0439 \u0448\u043b\u044f\u043f\u0435, \u0430 \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043c\u043e\u0436\u0435\u0442 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u0430\u0434\u0435\u043a\u0432\u0430\u0442\u043d\u0443\u044e \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0443 \u0438 \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u0438\u0437\u0443.<\/span><\/p>\n<h2><strong>\u0425\u043e\u0440\u043e\u0448\u0438\u0439 \u043f\u0430\u0440\u0442\u043d\u0435\u0440 \u043f\u043e\u0437\u0430\u0431\u043e\u0442\u0438\u0442\u0441\u044f \u043e \u0432\u0430\u0441<\/strong><\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-3581 size-large\" src=\"https:\/\/yepads.com\/wp-content\/uploads\/2020\/09\/business-partners-working-together-at-office-2022-10-11-20-08-21-utc-1024x683.jpg\" alt=\"coworkers working together\" width=\"1024\" height=\"683\" srcset=\"https:\/\/yepads.com\/wp-content\/uploads\/2020\/09\/business-partners-working-together-at-office-2022-10-11-20-08-21-utc-1024x683.jpg 1024w, https:\/\/yepads.com\/wp-content\/uploads\/2020\/09\/business-partners-working-together-at-office-2022-10-11-20-08-21-utc-300x200.jpg 300w, https:\/\/yepads.com\/wp-content\/uploads\/2020\/09\/business-partners-working-together-at-office-2022-10-11-20-08-21-utc-768x512.jpg 768w, https:\/\/yepads.com\/wp-content\/uploads\/2020\/09\/business-partners-working-together-at-office-2022-10-11-20-08-21-utc-1536x1024.jpg 1536w, https:\/\/yepads.com\/wp-content\/uploads\/2020\/09\/business-partners-working-together-at-office-2022-10-11-20-08-21-utc-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u0412 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u043a\u043e\u043c \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0435 \u0443 \u0432\u0430\u0441 \u0442\u0430\u043a \u043c\u043d\u043e\u0433\u043e \u0441\u0432\u043e\u0431\u043e\u0434\u044b \u0432 \u0432\u044b\u0431\u043e\u0440\u0435 \u0442\u043e\u0433\u043e, \u0441 \u0447\u0435\u043c \u0438 \u0441 \u043a\u0435\u043c \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c, \u0447\u0442\u043e \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u043f\u043e\u0442\u0435\u0440\u044f\u0442\u044c\u0441\u044f \u0438 \u043f\u043e\u0442\u0440\u0430\u0442\u0438\u0442\u044c \u0432\u0441\u0435 \u0441\u0432\u043e\u0438 \u0434\u0435\u043d\u044c\u0433\u0438, \u043f\u044b\u0442\u0430\u044f\u0441\u044c \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432\u0441\u0435 \u0441\u043d\u043e\u0432\u0430 \u0438 \u0441\u043d\u043e\u0432\u0430. \u041a\u043e\u043d\u0435\u0447\u043d\u043e, \u043c\u043e\u0436\u0435\u0442 \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u0435\u0434\u0438\u043d\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0435 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0435, \u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u0441\u0434\u0435\u043b\u0430\u0435\u0442 \u0432\u0430\u0441 \u0431\u043e\u0433\u0430\u0442\u044b\u043c, \u043d\u043e, \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e, \u0435\u0441\u0442\u044c \u0441\u043f\u043e\u0441\u043e\u0431 \u0434\u043e\u0431\u0440\u0430\u0442\u044c\u0441\u044f \u0434\u043e \u043d\u0435\u0433\u043e, \u043d\u0435 \u0442\u0435\u0441\u0442\u0438\u0440\u0443\u044f \u0431\u0443\u043a\u0432\u0430\u043b\u044c\u043d\u043e \u0432\u0441\u0435.<strong> \u044d\u0442\u043e \u0432\u044b\u0431\u043e\u0440 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e\u0433\u043e \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0430<\/strong>. \u041f\u043e\u043c\u043d\u0438\u0442\u0435, \u0447\u0442\u043e \u0443 \u0432\u0430\u0441 \u0435\u0441\u0442\u044c \u0441\u0432\u043e\u0439 \u0442\u0440\u0430\u0444\u0438\u043a \u0438 \u0432\u044b \u0437\u043d\u0430\u0435\u0442\u0435, \u043a\u0430\u043a \u0435\u0433\u043e \u043a\u043e\u043d\u0432\u0435\u0440\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c. \u0412\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u043c\u043d\u043e\u0436\u0435\u0441\u0442\u0432\u043e \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u043a\u0438\u0445 \u0441\u0435\u0442\u0435\u0439 \u0438 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0439, \u0447\u0442\u043e\u0431\u044b \u043d\u0430\u0439\u0442\u0438 \u0442\u043e, \u0447\u0442\u043e \u0432\u0430\u043c \u043d\u0443\u0436\u043d\u043e, \u0443\u0434\u043e\u0432\u043b\u0435\u0442\u0432\u043e\u0440\u044f\u044e\u0449\u0435\u0435 \u0443\u0441\u043b\u043e\u0432\u0438\u044f\u043c \u0438 \u0441\u0440\u043e\u043a\u0430\u043c, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0441\u0434\u0435\u043b\u0430\u044e\u0442 \u044d\u0442\u043e \u0432\u044b\u0433\u043e\u0434\u043d\u044b\u043c \u0434\u043b\u044f \u0432\u0430\u0441. \u0410 \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c, \u0432\u044b \u043f\u0440\u043e\u0441\u0442\u043e \u0440\u0435\u0448\u0438\u0442\u0435 \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u0441 \u043e\u0434\u043d\u0438\u043c \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u043e\u043c, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0433\u043e\u0442\u043e\u0432 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u0432\u0430\u043c \u0432\u0441\u0435 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b, \u043f\u043e\u043c\u043e\u0447\u044c \u0441 \u0434\u0435\u043d\u0435\u0436\u043d\u044b\u043c\u0438 \u043f\u043e\u0442\u043e\u043a\u0430\u043c\u0438 \u0438, \u043f\u0440\u0438 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e\u0441\u0442\u0438, \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u0434\u043b\u044f \u0432\u0430\u0441 \u0438\u043d\u0434\u0438\u0432\u0438\u0434\u0443\u0430\u043b\u044c\u043d\u043e\u0435 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0435. Yep Ads \u043c\u043e\u0436\u0435\u0442 \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u044d\u0442\u043e \u0434\u043b\u044f \u0432\u0430\u0441.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0418 \u043f\u043e\u043c\u043d\u0438\u0442\u0435: \u044d\u0442\u043e \u043d\u0435 \u0437\u043d\u0430\u0447\u0438\u0442, \u0447\u0442\u043e \u0432\u044b \u0441\u043e\u0433\u043b\u0430\u0448\u0430\u0435\u0442\u0435\u0441\u044c \u043d\u0430 \u043c\u0435\u043d\u044c\u0448\u0435\u0435, \u043a\u043e\u0433\u0434\u0430 \u043d\u0430\u0445\u043e\u0434\u0438\u0442\u0435 \u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0449\u0435\u0433\u043e \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0430 \u0438 \u043e\u0441\u0442\u0430\u0435\u0442\u0435\u0441\u044c \u0441 \u043d\u0438\u043c. \u042d\u0442\u043e \u0437\u043d\u0430\u0447\u0438\u0442, \u0447\u0442\u043e \u0432\u044b \u0438\u0434\u0435\u0442\u0435 \u043a \u0432\u0435\u043b\u0438\u0447\u0438\u044e \u0441 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u043e\u043c \u0440\u044f\u0434\u043e\u043c.<\/span><\/p>\n<p><strong><a href=\"https:\/\/yepads.com\/ru\/\">\u041c\u044b<\/a> \u043a\u043e\u043c\u0430\u043d\u0434\u0430<\/strong><\/p>\n<p><b>\u0412\u0430\u043c \u0442\u0430\u043a\u0436\u0435 \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u043d\u0440\u0430\u0432\u0438\u0442\u044c\u0441\u044f<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/yepads.com\/ru\/how-to-build-better-campaigns\/\"><span style=\"font-weight: 400;\">Conversion Rate Optimization: How to Build Smarter Campaigns in 2026<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/yepads.com\/ru\/how-to-optimize-your-affiliate-marketing-campaign\/\"><span style=\"font-weight: 400;\">\u041e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439: \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u043c\u0435\u0442\u043e\u0434\u0438\u043a\u0438<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/yepads.com\/ru\/how-to-design-converting-landing-pages\/\"><span style=\"font-weight: 400;\">\u041a\u0430\u043a \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0442\u044c \u043b\u0435\u043d\u0434\u0438\u043d\u0433\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u0440\u043e\u0434\u0430\u044e\u0442<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/yepads.com\/ru\/what-to-do-when-your-affiliate-marketing-campaign-isnt-profitable\/\"><span style=\"font-weight: 400;\">Persist or Pivot: When Affiliate Marketing Campaign Isn&#8217;t Profitable<\/span><\/a><\/li>\n<\/ul>\n<div style=\"text-align: center; margin-top: 20px;\"><a href=\"https:\/\/yepads.com\/ru\/sign-up-for-advertisers-and-publishers\/?utm_source=blog&amp;utm_medium=seo&amp;utm_campaign=button#advertiser-sign-up\"><br \/>\n<img decoding=\"async\" class=\"aligncenter wp-image-11331 size-full\" src=\"https:\/\/yepads.com\/wp-content\/uploads\/2026\/01\/Blog-Creatives-600-x-400-px-73.webp\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/yepads.com\/wp-content\/uploads\/2026\/01\/Blog-Creatives-600-x-400-px-73.webp 600w, https:\/\/yepads.com\/wp-content\/uploads\/2026\/01\/Blog-Creatives-600-x-400-px-73-300x200.webp 300w, https:\/\/yepads.com\/wp-content\/uploads\/2026\/01\/Blog-Creatives-600-x-400-px-73-18x12.webp 18w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><br \/>\n<\/a><\/p>\n<div style=\"display: flex; gap: 20px; justify-content: center; margin-top: 20px;\"><a style=\"text-decoration: none; background-color: #fc6e19; color: white; font-weight: bold; padding: 14px 30px; border-radius: 30px; font-family: 'Proxima Nova', sans-serif; text-transform: uppercase; font-size: 14px; text-align: center; display: inline-block;\" href=\"https:\/\/yepads.com\/ru\/advertiser\/?utm_source=blog_adv&amp;utm_medium=seo&amp;utm_campaign=button#advertiser-sign-up\">\u0420\u0435\u0433\u0438\u0441\u0442\u0440\u0430\u0446\u0438\u044f \u0432 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u044f<\/a><br \/>\n<a style=\"text-decoration: none; background-color: #fc6e19; color: white; font-weight: bold; padding: 14px 30px; border-radius: 30px; font-family: 'Proxima Nova', sans-serif; text-transform: uppercase; font-size: 14px; text-align: center; display: inline-block;\" href=\"https:\/\/yepads.com\/ru\/publisher\/?utm_source=blog_pub&amp;utm_medium=seo&amp;utm_campaign=button#publisher-sign-up\">\u041f\u0440\u0438\u0441\u043e\u0435\u0434\u0438\u043d\u044f\u0439\u0442\u0435\u0441\u044c \u0432 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u044f<\/a><\/div>\n<\/div>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Testing is probably one of the most important things there is in affiliate marketing. And the number of things that require testing is vast: creatives, texts, traffic sources, and affiliate networks. The list very well may be infinite, but the budget never is, right? So, when starting in a new vertical you\u2019ll have to consider&hellip;<\/p>","protected":false},"author":1,"featured_media":3323,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[34,333],"tags":[],"class_list":["post-584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-performance-conversion-optimization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Split Testing in Affiliate Marketing | Is It Worth It?<\/title>\n<meta name=\"description\" content=\"Learn the value of split testing in affiliate marketing. 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