{"id":9157,"date":"2025-09-05T20:28:25","date_gmt":"2025-09-05T20:28:25","guid":{"rendered":"https:\/\/yepads.com\/?p=9157"},"modified":"2026-03-31T20:27:51","modified_gmt":"2026-03-31T20:27:51","slug":"wasted-ad-spend","status":"publish","type":"post","link":"https:\/\/yepads.com\/ru\/wasted-ad-spend\/","title":{"rendered":"Smarter Ad Spend in 2026: How Affiliate Marketing Helps You Maximize ROI"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you\u2019re running ads in 2026, you already know the challenge: <a href=\"https:\/\/yepads.com\/ru\/advertising-in-the-metaverse-the-future-of-digital-marketing\/\">\u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u0431\u044e\u0434\u0436\u0435\u0442\u044b<\/a> \u0434\u0430\u0432\u043b\u0435\u043d\u0438\u0435, \u043a\u043b\u0438\u043a\u0438 \u0434\u043e\u0440\u043e\u0436\u0430\u044e\u0442, \u0438 \u0443 \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0430 \u0432\u043e\u0437\u043d\u0438\u043a\u0430\u0435\u0442 \u043f\u0440\u043e\u0441\u0442\u043e\u0439 \u0432\u043e\u043f\u0440\u043e\u0441: \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043b\u0438 \u043c\u044b \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u043c \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u0443\u044e \u043e\u0442\u0434\u0430\u0447\u0443 \u043e\u0442 \u043f\u043e\u0442\u0440\u0430\u0447\u0435\u043d\u043d\u044b\u0445 \u0441\u0440\u0435\u0434\u0441\u0442\u0432?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0415\u0441\u043b\u0438 \u0432\u044b \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u043c \u0432 \u0431\u0440\u0435\u043d\u0434\u0435, \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u043c \u043d\u0430 \u0440\u043e\u0441\u0442, \u0432\u044b \u043d\u0430\u0432\u0435\u0440\u043d\u044f\u043a\u0430 \u0432\u0438\u0434\u0435\u043b\u0438 \u044d\u0442\u043e: \u043f\u0440\u0438\u0431\u043e\u0440\u043d\u044b\u0435 \u043f\u0430\u043d\u0435\u043b\u0438, \u0437\u0430\u043f\u043e\u043b\u043d\u0435\u043d\u043d\u044b\u0435 \u043c\u043d\u043e\u0433\u043e\u043e\u0431\u0435\u0449\u0430\u044e\u0449\u0438\u043c\u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f\u043c\u0438, \u043d\u043e \u0440\u043e\u0441\u0442 \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043d\u0435 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u0435\u0442 \u0437\u0430\u0442\u0440\u0430\u0442\u0430\u043c. \u0414\u0435\u043b\u043e \u043d\u0435 \u0432 \u0442\u043e\u043c, \u0447\u0442\u043e \u0432\u0430\u0448\u0438 \u0434\u0435\u043d\u044c\u0433\u0438 \"\u043f\u043e\u0442\u0440\u0430\u0447\u0435\u043d\u044b \u0432\u043f\u0443\u0441\u0442\u0443\u044e\", \u0430 \u0432 \u0442\u043e\u043c, \u0447\u0442\u043e \u0441\u043b\u0438\u0448\u043a\u043e\u043c \u0431\u043e\u043b\u044c\u0448\u0430\u044f \u0438\u0445 \u0447\u0430\u0441\u0442\u044c \u0441\u0432\u044f\u0437\u0430\u043d\u0430 \u0441 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f\u043c\u0438, \u043a\u0430\u043d\u0430\u043b\u0430\u043c\u0438 \u0438\u043b\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u043c\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0445\u043e\u0440\u043e\u0448\u043e \u0432\u044b\u0433\u043b\u044f\u0434\u044f\u0442 \u043d\u0430 \u0431\u0443\u043c\u0430\u0433\u0435, \u043d\u043e \u043d\u0435 \u043f\u0440\u0438\u043d\u043e\u0441\u044f\u0442 \u043f\u0440\u0438\u0431\u044b\u043b\u0438.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0425\u043e\u0440\u043e\u0448\u0438\u0435 \u043d\u043e\u0432\u043e\u0441\u0442\u0438? \u0427\u0442\u043e\u0431\u044b \u0440\u0435\u0448\u0438\u0442\u044c \u044d\u0442\u0443 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0443, \u043d\u0435 \u043d\u0443\u0436\u043d\u043e \u0441\u043e\u043a\u0440\u0430\u0449\u0430\u0442\u044c \u0431\u044e\u0434\u0436\u0435\u0442\u044b. \u0412\u0430\u043c \u043d\u0443\u0436\u0435\u043d \u0441\u043f\u043e\u0441\u043e\u0431 \u0442\u0440\u0430\u0442\u0438\u0442\u044c \u0440\u0430\u0437\u0443\u043c\u043d\u0435\u0435 \u0438 \u043f\u0440\u0438\u0432\u044f\u0437\u044b\u0432\u0430\u0442\u044c \u043a\u0430\u0436\u0434\u044b\u0439 \u0434\u043e\u043b\u043b\u0430\u0440 \u043a \u0440\u0435\u0430\u043b\u044c\u043d\u044b\u043c \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430\u043c. \u0418\u043c\u0435\u043d\u043d\u043e \u0437\u0434\u0435\u0441\u044c \u043d\u0430 \u043f\u043e\u043c\u043e\u0449\u044c \u043f\u0440\u0438\u0445\u043e\u0434\u0438\u0442 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u043a\u0438\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u0432\u0430\u043c \u043d\u0430\u043f\u0440\u0430\u0432\u0438\u0442\u044c \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0438 \u0432 \u043f\u0440\u043e\u0432\u0435\u0440\u0435\u043d\u043d\u044b\u0439 \u0442\u0440\u0430\u0444\u0438\u043a, \u043f\u0440\u043e\u0432\u0435\u0440\u0435\u043d\u043d\u044b\u0435 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0438 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u043a\u0438\u0435 \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u044f, \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u044e\u0449\u0438\u0435 \u043e\u043a\u0443\u043f\u0430\u0435\u043c\u043e\u0441\u0442\u044c \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439.<\/span><\/p>\n<h2><b>\u041e\u0433\u043b\u0430\u0432\u043b\u0435\u043d\u0438\u0435<\/b><\/h2>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0412\u043e\u043f\u0440\u043e\u0441 \u043e\u043a\u0443\u043f\u0430\u0435\u043c\u043e\u0441\u0442\u0438 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439: 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400;\">\u0412\u043e\u0437\u0432\u0440\u0430\u0442 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u0440\u0430\u0441\u0445\u043e\u0434\u044b: \u0424\u043e\u0440\u043c\u0443\u043b\u0430 \u0431\u043e\u043b\u0435\u0435 \u0440\u0430\u0437\u0443\u043c\u043d\u043e\u0433\u043e \u0440\u043e\u0441\u0442\u0430<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0426\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u0442\u0432, \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u043d\u0430 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430\u0445 \u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u041f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u0435 \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 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\u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0438 \u0442\u0440\u0430\u0444\u0438\u043a\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0443\u0436\u0435 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u044b.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u041a\u0430\u0436\u0434\u044b\u0439 \u0434\u043e\u043b\u043b\u0430\u0440 \u043f\u0440\u0438\u0432\u044f\u0437\u0430\u043d \u043a \u0438\u0437\u043c\u0435\u0440\u044f\u0435\u043c\u043e\u0439 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438, \u0447\u0442\u043e \u0434\u0435\u043b\u0430\u0435\u0442 \u043e\u043a\u0443\u043f\u0430\u0435\u043c\u043e\u0441\u0442\u044c \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439 \u0431\u043e\u043b\u0435\u0435 \u043e\u0447\u0435\u0432\u0438\u0434\u043d\u043e\u0439.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u041f\u0440\u0438 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e\u043c \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u0442\u0432\u0435 \u0431\u0440\u0435\u043d\u0434\u044b \u043c\u043e\u0433\u0443\u0442 \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f, \u0441\u043e\u0445\u0440\u0430\u043d\u044f\u044f \u043f\u0440\u0438 \u044d\u0442\u043e\u043c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0440\u0430\u0441\u0445\u043e\u0434\u043e\u0432.<\/span><\/li>\n<\/ul>\n<h2><b>\u0412\u043e\u043f\u0440\u043e\u0441 \u043e\u043a\u0443\u043f\u0430\u0435\u043c\u043e\u0441\u0442\u0438 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439: \u041f\u043e\u043b\u0443\u0447\u0430\u0435\u0442\u0435 \u043b\u0438 \u0432\u044b \u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e \u043f\u0440\u0438\u0431\u044b\u043b\u0438?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u041a\u043e\u0433\u0434\u0430 CPM \u0438 CPC \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u044e\u0442 \u0440\u0430\u0441\u0442\u0438, \u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u043d\u0435 \u043f\u043e\u0441\u043f\u0435\u0432\u0430\u044e\u0442 \u0437\u0430 \u043d\u0438\u043c\u0438, \u0432\u043f\u043e\u043b\u043d\u0435 \u0435\u0441\u0442\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e \u0437\u0430\u0434\u0430\u0442\u044c\u0441\u044f \u0432\u043e\u043f\u0440\u043e\u0441\u043e\u043c \u043e \u0442\u043e\u043c, \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043b\u0438 \u0432\u0430\u0448 <a href=\"https:\/\/yepads.com\/ru\/native-ads-for-your-advertising-strategy\/\">\u0442\u0440\u0430\u0442\u0438\u0442\u044c \u043c\u043d\u043e\u0433\u043e \u0441\u0438\u043b<\/a> \u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u042d\u0442\u043e \u043d\u0435 \u0437\u043d\u0430\u0447\u0438\u0442, \u0447\u0442\u043e \u0432\u044b \"\u0442\u0440\u0430\u0442\u0438\u0442\u0435\" \u0434\u0435\u043d\u044c\u0433\u0438 \u0432\u043f\u0443\u0441\u0442\u0443\u044e, \u044d\u0442\u043e \u043f\u0440\u043e\u0441\u0442\u043e \u043e\u0437\u043d\u0430\u0447\u0430\u0435\u0442, \u0447\u0442\u043e \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0438\u0437 \u0432\u0430\u0448\u0438\u0445 \u0440\u0430\u0441\u0445\u043e\u0434\u043e\u0432 \u043c\u043e\u0433\u043b\u0438 \u0431\u044b \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u043d\u0430 \u0432\u0430\u0441 \u0431\u043e\u043b\u0435\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e. \u0418\u043c\u0435\u043d\u043d\u043e \u0437\u0434\u0435\u0441\u044c \u043c\u043d\u043e\u0433\u0438\u0435 \u0431\u0440\u0435\u043d\u0434\u044b \u043d\u0430\u0447\u0438\u043d\u0430\u044e\u0442 \u0437\u0430\u0434\u0430\u0432\u0430\u0442\u044c\u0441\u044f \u0432\u043e\u043f\u0440\u043e\u0441\u043e\u043c: \u0447\u0442\u043e \u0435\u0449\u0435 \u043c\u044b \u043c\u043e\u0436\u0435\u043c \u0441\u0434\u0435\u043b\u0430\u0442\u044c, \u0447\u0442\u043e\u0431\u044b \u043c\u0430\u043a\u0441\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043e\u0442\u0434\u0430\u0447\u0443 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0440\u0430\u0441\u0445\u043e\u0434\u043e\u0432?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u041c\u043d\u043e\u0433\u0438\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u043a\u043e\u043c\u0430\u043d\u0434\u044b \u043f\u043e\u043f\u0430\u0434\u0430\u044e\u0442 \u0432 \u043b\u043e\u0432\u0443\u0448\u043a\u0443 \u043f\u043e\u0433\u043e\u043d\u0438 \u0437\u0430 \u0441\u0443\u0435\u0442\u043d\u044b\u043c\u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f\u043c\u0438, \u0432\u044b\u0441\u043e\u043a\u0438\u043c\u0438 \u043a\u043e\u044d\u0444\u0444\u0438\u0446\u0438\u0435\u043d\u0442\u0430\u043c\u0438 \u043a\u043b\u0438\u043a\u043e\u0432 \u0438\u043b\u0438 ROAS \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 \u043a\u0430\u043d\u0430\u043b\u0430, \u0432 \u0442\u043e \u0432\u0440\u0435\u043c\u044f \u043a\u0430\u043a \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u043e\u0441\u0442\u0430\u0435\u0442\u0441\u044f \u043d\u0435\u0438\u0437\u043c\u0435\u043d\u043d\u043e\u0439. \u041d\u0430 \u0441\u0430\u043c\u043e\u043c \u0434\u0435\u043b\u0435 \u0432\u043e\u043f\u0440\u043e\u0441 \u0437\u0430\u043a\u043b\u044e\u0447\u0430\u0435\u0442\u0441\u044f \u043d\u0435 \u0432 \u0442\u043e\u043c, \"\u0432\u0438\u0434\u044f\u0442 \u043b\u0438 \u043d\u0430\u0448\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u0443?\", \u0430 \u0432 \u0442\u043e\u043c, \"\u0441\u043f\u043e\u0441\u043e\u0431\u0441\u0442\u0432\u0443\u0435\u0442 \u043b\u0438 \u043d\u0430\u0448\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043f\u0440\u0438\u0431\u044b\u043b\u044c\u043d\u043e\u043c\u0443 \u0440\u043e\u0441\u0442\u0443?\".<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-9158 aligncenter\" src=\"https:\/\/yepads.com\/wp-content\/uploads\/2025\/09\/Blog-Creatives-600-x-400-px-13.jpg\" alt=\"\" width=\"1050\" height=\"700\" srcset=\"https:\/\/yepads.com\/wp-content\/uploads\/2025\/09\/Blog-Creatives-600-x-400-px-13.jpg 1050w, https:\/\/yepads.com\/wp-content\/uploads\/2025\/09\/Blog-Creatives-600-x-400-px-13-300x200.jpg 300w, https:\/\/yepads.com\/wp-content\/uploads\/2025\/09\/Blog-Creatives-600-x-400-px-13-1024x683.jpg 1024w, https:\/\/yepads.com\/wp-content\/uploads\/2025\/09\/Blog-Creatives-600-x-400-px-13-768x512.jpg 768w, https:\/\/yepads.com\/wp-content\/uploads\/2025\/09\/Blog-Creatives-600-x-400-px-13-18x12.jpg 18w\" sizes=\"(max-width: 1050px) 100vw, 1050px\" \/><\/p>\n<p style=\"text-align: center;\">\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f: <a href=\"https:\/\/yepads.com\/ru\/\">\u041c\u044b<\/a><\/p>\n<h2><b>\u041f\u043e\u0447\u0435\u043c\u0443 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u043a\u0438\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0442\u044c \u0431\u044e\u0434\u0436\u0435\u0442\u044b \u0438 \u0431\u044b\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u043c<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u041f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u043a\u0438\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u0438\u043d\u0430\u0447\u0435, \u0447\u0435\u043c \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u044b\u0439 \u043c\u0435\u0434\u0438\u0430\u0431\u0430\u0438\u043d\u0433. \u0412\u043c\u0435\u0441\u0442\u043e \u0442\u043e\u0433\u043e \u0447\u0442\u043e\u0431\u044b \u043f\u043b\u0430\u0442\u0438\u0442\u044c \u0432\u043f\u0435\u0440\u0435\u0434 \u0437\u0430 \u043a\u043b\u0438\u043a\u0438 \u0438\u043b\u0438 \u0432\u043f\u0435\u0447\u0430\u0442\u043b\u0435\u043d\u0438\u044f, \u0432\u044b \u043f\u043b\u0430\u0442\u0438\u0442\u0435, \u043a\u043e\u0433\u0434\u0430 \u043a\u043b\u0438\u0435\u043d\u0442 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0441\u043e\u0432\u0435\u0440\u0448\u0430\u0435\u0442 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440 \u043f\u0440\u043e\u0434\u0430\u0436\u0443, \u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0430\u0446\u0438\u044e \u0438\u043b\u0438 \u043b\u0438\u0434.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u042d\u0442\u043e \u043e\u0437\u043d\u0430\u0447\u0430\u0435\u0442, \u0447\u0442\u043e \u0432\u0430\u0448 \u0431\u044e\u0434\u0436\u0435\u0442 \u043d\u0435 \u0431\u0443\u0434\u0435\u0442 \u0438\u0441\u0442\u043e\u0449\u0435\u043d \u0448\u0438\u0440\u043e\u043a\u0438\u043c \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435\u043c \u0438\u043b\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u043c\u0438 \u0441 \u043d\u0435\u044f\u0441\u043d\u043e\u0439 \u0430\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u0435\u0439. \u0410\u0444\u0444\u0438\u043b\u0438\u0430\u0442\u044b \u0431\u0435\u0440\u0443\u0442 \u043d\u0430 \u0441\u0435\u0431\u044f \u0440\u0438\u0441\u043a \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f, \u0430 \u0431\u0440\u0435\u043d\u0434\u044b <a href=\"https:\/\/yepads.com\/ru\/user-psychology-for-affiliates-attention-grabbers-and-how-to-make-them-convert\/\">\u041f\u043b\u0430\u0442\u0438\u0442\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0437\u0430 \u0442\u043e, \u0447\u0442\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442<\/a>. \u042d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c, \u0432\u0441\u0442\u0440\u043e\u0435\u043d\u043d\u0430\u044f \u0432 \u0441\u0438\u0441\u0442\u0435\u043c\u0443. \u0412\u043c\u0435\u0441\u0442\u043e \u044d\u0442\u043e\u0433\u043e \u0430\u0444\u0444\u0438\u043b\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u043b\u0438\u0446\u0430 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u044e\u0442 \u0441\u0432\u043e\u0438 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u043f\u0440\u043e\u0432\u0435\u0440\u0435\u043d\u043d\u044b\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438, \u043a\u0430\u043d\u0430\u043b\u044b \u0438 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438. \u0412\u044b \u043f\u043b\u0430\u0442\u0438\u0442\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0437\u0430 \u0442\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0438\u043c\u0435\u044e\u0442 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435.<\/span><\/p>\n<h2><b>\u0421\u043e\u043a\u0440\u0430\u0449\u0435\u043d\u0438\u0435 \u043d\u0435\u0440\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0445 \u0440\u0430\u0441\u0445\u043e\u0434\u043e\u0432 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u041a\u0430\u0436\u0434\u043e\u043c\u0443 \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0443 \u0437\u043d\u0430\u043a\u043e\u043c\u043e \u0440\u0430\u0437\u043e\u0447\u0430\u0440\u043e\u0432\u0430\u043d\u0438\u0435, \u043a\u043e\u0433\u0434\u0430 \u043e\u043d \u043d\u0430\u0431\u043b\u044e\u0434\u0430\u0435\u0442, \u043a\u0430\u043a \u0440\u0430\u0441\u0445\u043e\u0434\u044b \u0443\u0442\u0435\u043a\u0430\u044e\u0442 \u0432 \u043a\u0430\u043d\u0430\u043b\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043d\u0435 \u043f\u0440\u0438\u043d\u043e\u0441\u044f\u0442 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430. \u041c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c, \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u043e\u0442\u043b\u0438\u0447\u043d\u043e \u0432\u044b\u0433\u043b\u044f\u0434\u0438\u0442 \u043d\u0430 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0435, \u043d\u043e \u043d\u0435 \u043f\u0440\u0438\u043d\u043e\u0441\u0438\u0442 \u0434\u043e\u0445\u043e\u0434\u0430, \u0438\u043b\u0438 \u043a\u0430\u043d\u0430\u043b \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442 \u0432\u044b\u0441\u043e\u043a\u0438\u0439 ROAS, \u043d\u043e \u043e\u0442\u0442\u044f\u0433\u0438\u0432\u0430\u0435\u0442 \u043d\u0430 \u0441\u0435\u0431\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432\u0441\u0435 \u0440\u0430\u0432\u043d\u043e \u043c\u043e\u0433\u043b\u0438 \u0431\u044b \u043a\u043e\u043d\u0432\u0435\u0440\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u041f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u043a\u0438\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u043f\u0440\u0435\u043e\u0434\u043e\u043b\u0435\u0442\u044c \u044d\u0442\u0443 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0443, \u043f\u0435\u0440\u0435\u0440\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u044f \u0441\u0442\u0438\u043c\u0443\u043b\u044b. \u0412\u043c\u0435\u0441\u0442\u043e \u0442\u043e\u0433\u043e \u0447\u0442\u043e\u0431\u044b \u043f\u043b\u0430\u0442\u0438\u0442\u044c \u0437\u0430 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438, \u0432\u044b \u043f\u043b\u0430\u0442\u0438\u0442\u0435 \u0437\u0430 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b. \u0410\u0444\u0444\u0438\u043b\u0438\u0430\u0442\u044b \u0444\u043e\u043a\u0443\u0441\u0438\u0440\u0443\u044e\u0442\u0441\u044f \u043d\u0430 \u0442\u0440\u0430\u0444\u0438\u043a\u0435, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0443\u0436\u0435 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d \u0434\u043b\u044f \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438, \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u044f \u043a\u043e\u043d\u0446\u0435\u043d\u0442\u0440\u0430\u0446\u0438\u044e \u0432\u0430\u0448\u0438\u0445 \u0440\u0430\u0441\u0445\u043e\u0434\u043e\u0432 \u043d\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f\u0445, \u043c\u0435\u0441\u0442\u0430\u0445 \u0440\u0430\u0437\u043c\u0435\u0449\u0435\u043d\u0438\u044f \u0438 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u0445, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u0440\u0438\u043d\u043e\u0441\u044f\u0442 \u0438\u0437\u043c\u0435\u0440\u0438\u043c\u0443\u044e \u043f\u0440\u0438\u0431\u044b\u043b\u044c. \u0421\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0435\u043c \u0442\u0430\u043a\u043e\u0439 \u043f\u043e\u0434\u0445\u043e\u0434 \u0432\u044b\u0441\u0432\u043e\u0431\u043e\u0436\u0434\u0430\u0435\u0442 \u0431\u044e\u0434\u0436\u0435\u0442, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0440\u0435\u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435, \u0430 \u043d\u0435 \u0432 \u0437\u0430\u0442\u044b\u043a\u0430\u043d\u0438\u0435 \u0434\u044b\u0440.<\/span><\/p>\n<h2><b>\u0411\u043e\u043b\u0435\u0435 \u0443\u043c\u043d\u044b\u0439 \u0442\u0440\u0430\u0444\u0438\u043a: \u0422\u0440\u0430\u0442\u044c\u0442\u0435 \u0442\u0440\u0430\u0444\u0438\u043a \u0442\u043e\u043b\u044c\u043a\u043e \u0442\u0430\u043c, \u0433\u0434\u0435 \u043e\u043d \u043a\u043e\u043d\u0432\u0435\u0440\u0442\u0438\u0440\u0443\u0435\u0442\u0441\u044f<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0410\u0444\u0444\u0438\u043b\u0438\u0430\u0442\u044b \u0438\u043c\u0435\u044e\u0442 \u0433\u043b\u0443\u0431\u043e\u043a\u0443\u044e \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044e \u0432 \u043a\u0430\u043d\u0430\u043b\u0430\u0445, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0431\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u043e \u0431\u0440\u0435\u043d\u0434\u043e\u0432 \u0441 \u0442\u0440\u0443\u0434\u043e\u043c \u043c\u043e\u0433\u0443\u0442 \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441 \u043f\u0440\u0438\u0431\u044b\u043b\u044c\u044e \u0441\u0430\u043c\u043e\u0441\u0442\u043e\u044f\u0442\u0435\u043b\u044c\u043d\u043e:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b><a href=\"https:\/\/yepads.com\/ru\/search-traffic\/\u00a0\/\">\u041f\u043e\u0438\u0441\u043a<\/a> marketers<\/b><span style=\"font-weight: 400;\"> \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0437\u0430\u0445\u0432\u0430\u0442\u044b\u0432\u0430\u044e\u0442 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439 \u0432 \u043c\u043e\u043c\u0435\u043d\u0442 \u043d\u0430\u043c\u0435\u0440\u0435\u043d\u0438\u044f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0422\u0432\u043e\u0440\u0446\u044b \u0438 \u0430\u0432\u0442\u043e\u0440\u0438\u0442\u0435\u0442\u044b<\/b><span style=\"font-weight: 400;\"> \u0441 \u0432\u044b\u0441\u043e\u043a\u043e\u0430\u043a\u0442\u0438\u0432\u043d\u044b\u043c\u0438 \u0441\u043e\u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0430\u043c\u0438<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b><a href=\"https:\/\/yepads.com\/ru\/native-ads-for-your-advertising-strategy\/\">\u0420\u043e\u0434\u043d\u044b\u0435 \u0438 \u043e\u0442\u043e\u0431\u0440\u0430\u0436\u0430\u0435\u043c\u044b\u0435<\/a> \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u044b<\/b><span style=\"font-weight: 400;\"> \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u043d\u0438\u043c\u0430\u044e\u0442 \u043f\u0441\u0438\u0445\u043e\u043b\u043e\u0433\u0438\u044e \u0440\u0430\u0437\u043c\u0435\u0449\u0435\u043d\u0438\u044f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b><a href=\"https:\/\/yepads.com\/ru\/email-marketing\/\u00a0\/\">\u042d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0430\u044f \u043f\u043e\u0447\u0442\u0430<\/a> \u0438 <a href=\"https:\/\/yepads.com\/ru\/push-ads-retargeting\/\">push<\/a> marketers<\/b><span style=\"font-weight: 400;\"> \u0441 \u043e\u0442\u0437\u044b\u0432\u0447\u0438\u0432\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0435\u0439, \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u043e\u0439 \u043d\u0430 \u0440\u0430\u0437\u0440\u0435\u0448\u0435\u043d\u0438\u0438<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u041f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u0444\u0438\u043b\u0438\u0430\u043b\u044b \u0442\u0440\u0430\u0442\u044f\u0442 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u0431\u044e\u0434\u0436\u0435\u0442\u044b \u043d\u0430 \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0438 \u0434\u043e\u0440\u0430\u0431\u043e\u0442\u043a\u0443, \u0432\u044b \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u0442\u0435 \u0432\u044b\u0433\u043e\u0434\u0443 \u043e\u0442 \u043f\u0440\u043e\u0432\u0435\u0440\u0435\u043d\u043d\u044b\u0445 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u043e\u0432 \u0442\u0440\u0430\u0444\u0438\u043a\u0430, \u043d\u0435 \u043d\u0435\u0441\u044f \u043f\u0440\u0438 \u044d\u0442\u043e\u043c \u0440\u0430\u0441\u0445\u043e\u0434\u043e\u0432 \u043d\u0430 \u043f\u0440\u043e\u0431\u044b \u0438 \u043e\u0448\u0438\u0431\u043a\u0438.<\/span><\/p>\n<h2><b>\u041f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f, \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0435 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u044f\u043c \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0427\u0430\u0449\u0435 \u0432\u0441\u0435\u0433\u043e \u043f\u0440\u0438\u0447\u0438\u043d\u043e\u0439 \u043d\u0438\u0437\u043a\u043e\u0439 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043d\u0435\u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u0435 \u043c\u0435\u0436\u0434\u0443 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0435\u043c \u0438 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0435\u0439. \u0410\u0444\u0444\u0438\u043b\u0438\u0430\u0442\u044b \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u043e <a href=\"https:\/\/yepads.com\/ru\/new-social-traffic-sources-for-affiliates\/\">\u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043e\u0432<\/a>\u041e\u043d\u0438 \u043c\u043e\u0433\u0443\u0442 \u0431\u044b\u0441\u0442\u0440\u043e \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c, \u0447\u0442\u043e \u0432\u044b\u0437\u044b\u0432\u0430\u0435\u0442 \u043e\u0442\u043a\u043b\u0438\u043a, \u043a\u0440\u044e\u0447\u043a\u0438 \u0438 \u0432\u043e\u0440\u043e\u043d\u043a\u0438.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u041a\u043e\u0433\u0434\u0430 \u0444\u0438\u043b\u0438\u0430\u043b\u044b \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u0443\u044e\u0442 \u0442\u043e\u043b\u044c\u043a\u043e \u0442\u043e, \u0447\u0442\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442, \u0431\u0440\u0435\u043d\u0434\u044b \u043f\u043e\u043b\u0443\u0447\u0430\u044e\u0442 \u0431\u043e\u043b\u0435\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0435 \u0440\u0430\u0441\u0445\u043e\u0434\u044b, \u0431\u043e\u043b\u0435\u0435 \u0432\u044b\u0441\u043e\u043a\u0443\u044e \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439 \u0438 \u0431\u043e\u043b\u0435\u0435 \u0447\u0435\u0442\u043a\u043e\u0435 \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0442\u043e\u0433\u043e, \u0447\u0442\u043e \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0435\u0442 \u0438\u0445 \u0446\u0435\u043b\u0435\u0432\u043e\u0439 \u0440\u044b\u043d\u043e\u043a.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-9159 aligncenter\" src=\"https:\/\/yepads.com\/wp-content\/uploads\/2025\/09\/Blog-Creatives-600-x-400-px-14.jpg\" alt=\"\" width=\"1050\" height=\"700\" srcset=\"https:\/\/yepads.com\/wp-content\/uploads\/2025\/09\/Blog-Creatives-600-x-400-px-14.jpg 1050w, https:\/\/yepads.com\/wp-content\/uploads\/2025\/09\/Blog-Creatives-600-x-400-px-14-300x200.jpg 300w, https:\/\/yepads.com\/wp-content\/uploads\/2025\/09\/Blog-Creatives-600-x-400-px-14-1024x683.jpg 1024w, https:\/\/yepads.com\/wp-content\/uploads\/2025\/09\/Blog-Creatives-600-x-400-px-14-768x512.jpg 768w, https:\/\/yepads.com\/wp-content\/uploads\/2025\/09\/Blog-Creatives-600-x-400-px-14-18x12.jpg 18w\" sizes=\"(max-width: 1050px) 100vw, 1050px\" \/><\/p>\n<p style=\"text-align: center;\">\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f: <a href=\"https:\/\/yepads.com\/ru\/\">\u041c\u044b<\/a><\/p>\n<h2><b>\u0412\u043e\u0437\u0432\u0440\u0430\u0442 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u0440\u0430\u0441\u0445\u043e\u0434\u044b: \u0424\u043e\u0440\u043c\u0443\u043b\u0430 \u0431\u043e\u043b\u0435\u0435 \u0440\u0430\u0437\u0443\u043c\u043d\u043e\u0433\u043e \u0440\u043e\u0441\u0442\u0430<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0414\u043b\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u043e\u0432, <\/span><b>\u0420\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0440\u0430\u0441\u0445\u043e\u0434\u043e\u0432 (ROAS)<\/b><span style=\"font-weight: 400;\"> \u044d\u0442\u043e \u0432\u044b\u0441\u0448\u0430\u044f \u043c\u0435\u0440\u0430 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438. \u041e\u043d \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442, \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043f\u0440\u0438\u0431\u044b\u043b\u0438 \u0432\u044b \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u0442\u0435 \u043d\u0430 \u043a\u0430\u0436\u0434\u044b\u0439 \u0434\u043e\u043b\u043b\u0430\u0440, \u0432\u043b\u043e\u0436\u0435\u043d\u043d\u044b\u0439 \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0443. \u0424\u043e\u0440\u043c\u0443\u043b\u0430 \u043f\u0440\u043e\u0441\u0442\u0430:<\/span><\/p>\n<p><b>ROAS = \u0414\u043e\u0445\u043e\u0434 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u00f7 \u0417\u0430\u0442\u0440\u0430\u0442\u044b \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0435\u0441\u043b\u0438 \u0432\u044b \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u0442\u0435 $5 000 \u0434\u043e\u0445\u043e\u0434\u0430 \u0441 $1 000 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439, \u0432\u0430\u0448 ROAS \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 5:1 (\u0438\u043b\u0438 500%). \u0427\u0435\u043c \u0432\u044b\u0448\u0435 \u044d\u0442\u043e\u0442 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c, \u0442\u0435\u043c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0435\u0435 \u0432\u044b \u0440\u0430\u0441\u0445\u043e\u0434\u0443\u0435\u0442\u0435 \u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0430.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u041f\u043e\u0447\u0435\u043c\u0443 \u044d\u0442\u043e \u0432\u0430\u0436\u043d\u043e? \u041f\u043e\u0442\u043e\u043c\u0443 \u0447\u0442\u043e \u044d\u0442\u043e \u0441\u043c\u0435\u0449\u0430\u0435\u0442 \u0440\u0430\u0437\u0433\u043e\u0432\u043e\u0440 \u0432 \u0441\u0442\u043e\u0440\u043e\u043d\u0443 \u043e\u0442 \u0442\u0430\u043a\u0438\u0445 \u0441\u0443\u0435\u0442\u043d\u044b\u0445 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439, \u043a\u0430\u043a \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043f\u043e\u043a\u0430\u0437\u043e\u0432 \u0438\u043b\u0438 \u043a\u043b\u0438\u043a\u043e\u0432, \u0438 \u0444\u043e\u043a\u0443\u0441\u0438\u0440\u0443\u0435\u0442\u0441\u044f \u043d\u0430 \u0442\u043e\u043c, \u0447\u0442\u043e \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0432\u0430\u0436\u043d\u043e: \u043f\u0440\u0438\u0431\u044b\u043b\u044c\u043d\u043e\u0441\u0442\u0438. \u041f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u043a\u0438\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0438\u0434\u0435\u0430\u043b\u044c\u043d\u043e \u0432\u043f\u0438\u0441\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u0432 \u044d\u0442\u043e\u0442 \u043e\u0431\u0440\u0430\u0437 \u043c\u044b\u0448\u043b\u0435\u043d\u0438\u044f, \u043f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u0432\u044b\u043f\u043b\u0430\u0442\u044b \u043f\u0440\u0438\u0432\u044f\u0437\u0430\u043d\u044b \u043a \u0444\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u043c \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f\u043c, \u0447\u0442\u043e \u043e\u0431\u043b\u0435\u0433\u0447\u0430\u0435\u0442 \u0431\u0440\u0435\u043d\u0434\u0430\u043c \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u0435, \u0440\u0430\u0441\u0447\u0435\u0442 \u0438 \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u0435 ROAS.<\/span><\/p>\n<h2><b>\u0426\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u0442\u0432, \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u043d\u0430 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430\u0445 \u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u041f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u043a\u0438\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u043d\u0430 <\/span><b>\u041c\u043e\u0434\u0435\u043b\u0438 CPA (Cost Per Action), CPL (Cost Per Lead) \u0438\u043b\u0438 RevShare.<\/b><span style=\"font-weight: 400;\">. \u0414\u043b\u044f \u0431\u0440\u0435\u043d\u0434\u043e\u0432 \u044d\u0442\u043e \u043e\u0437\u043d\u0430\u0447\u0430\u0435\u0442:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u041a\u0430\u0436\u0434\u0430\u044f \u0432\u044b\u043f\u043b\u0430\u0442\u0430 \u0441\u0432\u044f\u0437\u0430\u043d\u0430 \u0441 \u0440\u0435\u0430\u043b\u044c\u043d\u044b\u043c\u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f\u043c\u0438<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0411\u044e\u0434\u0436\u0435\u0442\u044b \u043e\u0441\u0442\u0430\u044e\u0442\u0441\u044f \u043f\u0440\u0435\u0434\u0441\u043a\u0430\u0437\u0443\u0435\u043c\u044b\u043c\u0438<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u041e\u043a\u0443\u043f\u0430\u0435\u043c\u043e\u0441\u0442\u044c \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439 \u043b\u0435\u0433\u0447\u0435 \u0438\u0437\u043c\u0435\u0440\u0438\u0442\u044c<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0412\u043c\u0435\u0441\u0442\u043e \u0442\u043e\u0433\u043e \u0447\u0442\u043e\u0431\u044b \u0433\u0430\u0434\u0430\u0442\u044c, \u043f\u0440\u0438\u043d\u0435\u0441\u0443\u0442 \u043b\u0438 \u044d\u0442\u0438 \u0432\u043f\u0435\u0447\u0430\u0442\u043b\u0435\u043d\u0438\u044f \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442, \u0432\u044b \u0442\u043e\u0447\u043d\u043e \u0437\u043d\u0430\u0435\u0442\u0435, \u0437\u0430 \u0447\u0442\u043e \u043f\u043b\u0430\u0442\u0438\u0442\u0435.<\/span><\/p>\n<h2><b>\u041f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u0435 \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439 \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u0443 \u0441 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0430\u043c\u0438<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u041d\u0430\u0441\u0442\u043e\u044f\u0449\u0435\u0435 \u0432\u043e\u043b\u0448\u0435\u0431\u0441\u0442\u0432\u043e \u043f\u0440\u043e\u0438\u0441\u0445\u043e\u0434\u0438\u0442, \u043a\u043e\u0433\u0434\u0430 \u0431\u0440\u0435\u043d\u0434\u044b \u0438 \u0430\u0444\u0444\u0438\u043b\u0438\u0430\u0442\u044b \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0442 \u0432\u043c\u0435\u0441\u0442\u0435. \u041e\u0431\u043c\u0435\u043d\u0438\u0432\u0430\u044f\u0441\u044c \u0434\u0430\u043d\u043d\u044b\u043c\u0438, \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u0443\u044f \u0432\u043e\u0440\u043e\u043d\u043a\u0438 \u0438 \u0441\u043e\u0433\u043b\u0430\u0441\u043e\u0432\u044b\u0432\u0430\u044f \u0441\u0442\u0438\u043c\u0443\u043b\u044b, \u0432\u044b \u0441\u043e\u0437\u0434\u0430\u0435\u0442\u0435 \u0441\u0438\u0441\u0442\u0435\u043c\u0443, \u0432 \u043a\u043e\u0442\u043e\u0440\u043e\u0439 \u0432\u044b\u0438\u0433\u0440\u044b\u0432\u0430\u044e\u0442 \u043e\u0431\u0435 \u0441\u0442\u043e\u0440\u043e\u043d\u044b.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0411\u0440\u0435\u043d\u0434\u044b \u043f\u043e\u043b\u0443\u0447\u0430\u044e\u0442 \u0431\u043e\u043b\u0435\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0435 \u0440\u0430\u0441\u0445\u043e\u0434\u044b.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u041f\u0430\u0440\u0442\u043d\u0435\u0440\u044b \u043f\u043e\u043b\u0443\u0447\u0430\u044e\u0442 \u0432\u043e\u0437\u043d\u0430\u0433\u0440\u0430\u0436\u0434\u0435\u043d\u0438\u0435 \u0437\u0430 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u0443\u044e \u0440\u0430\u0431\u043e\u0442\u0443.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u041a\u043b\u0438\u0435\u043d\u0442\u044b \u0432\u0438\u0434\u044f\u0442 \u0431\u043e\u043b\u0435\u0435 \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u0438 \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u042d\u0442\u043e \u0446\u0438\u043a\u043b, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0435\u0441\u0442\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c \u0441\u043e\u043a\u0440\u0430\u0449\u0430\u0435\u0442 \u043d\u0435\u0440\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0435 \u0442\u0440\u0430\u0442\u044b \u0438 \u043e\u0434\u043d\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e \u043f\u043e\u0432\u044b\u0448\u0430\u0435\u0442 \u0434\u043e\u0445\u043e\u0434\u043d\u043e\u0441\u0442\u044c.<\/span><\/p>\n<h2><b>\u0417\u0430\u043a\u043b\u044e\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0440\u0430\u0437\u043c\u044b\u0448\u043b\u0435\u043d\u0438\u044f<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0412 \u043a\u043e\u043d\u0446\u0435 \u043a\u043e\u043d\u0446\u043e\u0432, \u043d\u0438 \u043e\u0434\u0438\u043d \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433 \u043d\u0435 \u0445\u043e\u0447\u0435\u0442 \u0447\u0443\u0432\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u0441\u0435\u0431\u044f \u0442\u0430\u043a, \u0431\u0443\u0434\u0442\u043e \u043e\u043d \u0438\u0433\u0440\u0430\u0435\u0442 \u0432 \u0440\u0443\u043b\u0435\u0442\u043a\u0443 \u0441\u043e \u0441\u0432\u043e\u0438\u043c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u043c \u0431\u044e\u0434\u0436\u0435\u0442\u043e\u043c. <a href=\"https:\/\/yepads.com\/ru\/what-is-affiliate-marketing-full-guide\/\">\u041f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u043a\u0438\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433<\/a> \u042d\u0442\u043e \u0438\u0437\u0431\u0430\u0432\u0438\u0442 \u0432\u0430\u0441 \u043e\u0442 \u0434\u043e\u0433\u0430\u0434\u043e\u043a \u0438 \u0441\u043e\u0445\u0440\u0430\u043d\u0438\u0442 \u0443\u0434\u043e\u0432\u043e\u043b\u044c\u0441\u0442\u0432\u0438\u0435, \u043f\u043e\u0442\u043e\u043c\u0443 \u0447\u0442\u043e \u0442\u0440\u0430\u0442\u0438\u0442\u044c \u0440\u0430\u0437\u0443\u043c\u043d\u0435\u0435 \u0433\u043e\u0440\u0430\u0437\u0434\u043e \u043f\u0440\u0438\u044f\u0442\u043d\u0435\u0435, \u0447\u0435\u043c \u043e\u0431\u044a\u044f\u0441\u043d\u044f\u0442\u044c, \u043f\u043e\u0447\u0435\u043c\u0443 \u0431\u044e\u0434\u0436\u0435\u0442 \u043f\u0440\u043e\u0448\u043b\u043e\u0433\u043e \u043c\u0435\u0441\u044f\u0446\u0430 \u0443\u0448\u0435\u043b \u043d\u0430 \"\u043e\u0441\u0432\u0435\u0434\u043e\u043c\u043b\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043e \u0431\u0440\u0435\u043d\u0434\u0435\".<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2026, the winners won\u2019t be the ones with the deepest pockets. They\u2019ll be the ones who finally stopped donating to bad clicks and started investing in outcomes that actually matter.<\/span><\/p>\n<p><b>\u0412\u0430\u043c \u0442\u0430\u043a\u0436\u0435 \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u043d\u0440\u0430\u0432\u0438\u0442\u044c\u0441\u044f<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/yepads.com\/ru\/performance-marketing-strategies\/\"><span style=\"font-weight: 400;\">Performance-\u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438: 9 \u043f\u0440\u043e\u0432\u0435\u0440\u0435\u043d\u043d\u044b\u0445 \u0442\u0430\u043a\u0442\u0438\u043a \u0434\u043b\u044f \u043c\u0430\u043a\u0441\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 ROI<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/yepads.com\/ru\/brand-marketing-vs-performance-marketing\/\"><span style=\"font-weight: 400;\">\u0411\u0440\u0435\u043d\u0434-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 vs Performance-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433: \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u043e\u0442\u043b\u0438\u0447\u0438\u044f<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/yepads.com\/ru\/affiliate-agencies-vs-going-direct\/\"><span style=\"font-weight: 400;\">Affiliate Agencies vs. Going Direct: Which Is Better in 2026?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/yepads.com\/ru\/why-your-brand-should-embrace-affiliate-marketing\/\"><span style=\"font-weight: 400;\">\u041f\u043e\u0447\u0435\u043c\u0443 \u0432\u0430\u0448 \u0431\u0440\u0435\u043d\u0434 \u0434\u043e\u043b\u0436\u0435\u043d \u043f\u0440\u0438\u043d\u044f\u0442\u044c \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u043a\u0438\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/yepads.com\/ru\/how-to-build-better-campaigns\/\"><span style=\"font-weight: 400;\">Conversion Rate Optimization: How to Build Smarter Campaigns in 2026<\/span><\/a><\/li>\n<\/ul>\n<h2><b>\u0412\u043e\u043f\u0440\u043e\u0441\u044b \u0438 \u043e\u0442\u0432\u0435\u0442\u044b \u043e \u0432\u043e\u0437\u0432\u0440\u0430\u0442\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0440\u0430\u0441\u0445\u043e\u0434\u043e\u0432<\/b><\/h2>\n<p><b>\u041a\u0430\u043a \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u043a\u0438\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u043e\u043a\u0443\u043f\u0438\u0442\u044c \u0437\u0430\u0442\u0440\u0430\u0442\u044b \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443?<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">\u0412\u044b \u043f\u043b\u0430\u0442\u0438\u0442\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0437\u0430 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b, \u0442\u0430\u043a\u0438\u0435 \u043a\u0430\u043a \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0438\u043b\u0438 \u043b\u0438\u0434\u044b, \u0447\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0434\u0435\u0440\u0436\u0430\u0442\u044c ROI \u0432 \u0446\u0435\u043d\u0442\u0440\u0435 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u044f.<\/span><\/p>\n<p><b>\u0417\u0430\u043c\u0435\u043d\u0438\u0442 \u043b\u0438 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u043a\u0438\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0434\u0440\u0443\u0433\u0438\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u043a\u0430\u043d\u0430\u043b\u044b?<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">\u041d\u0435 \u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u043e \u0434\u043e\u043f\u043e\u043b\u043d\u044f\u0442\u044c \u0438\u0445, \u0434\u0435\u043b\u0430\u044f \u043e\u0431\u0449\u0443\u044e \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e \u0431\u043e\u043b\u0435\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0439.<\/span><\/p>\n<p><b>\u041c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u0443\u0435\u043c \u043b\u0438 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u043a\u0438\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0434\u043b\u044f \u0431\u0440\u0435\u043d\u0434\u043e\u0432, \u0443\u0436\u0435 \u0438\u043c\u0435\u044e\u0449\u0438\u0445 \u0431\u043e\u043b\u044c\u0448\u0438\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u0431\u044e\u0434\u0436\u0435\u0442\u044b?<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">\u0414\u0430. \u041f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u043a\u0438\u0435 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u044b \u0433\u0438\u0431\u043a\u0438\u0435 \u0438 \u043c\u043e\u0433\u0443\u0442 \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u043e\u0442 \u043d\u0435\u0431\u043e\u043b\u044c\u0448\u0438\u0445 \u0442\u0435\u0441\u0442\u043e\u0432 \u0434\u043e \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439.<\/span><\/p>\n<p><b>\u0425\u043e\u0442\u0438\u0442\u0435 \u0443\u0437\u043d\u0430\u0442\u044c, \u043a\u0430\u043a \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u043a\u0438\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439 \u0438 \u0441\u043e\u043a\u0440\u0430\u0442\u0438\u0442\u044c \u043d\u0435\u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0435 \u0440\u0430\u0441\u0445\u043e\u0434\u044b?<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u0420\u0430\u0431\u043e\u0442\u0430\u0439\u0442\u0435 \u0441 Yep Ads \u0438 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0430\u0439\u0442\u0435 \u0441 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0430\u043c\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0437\u043d\u0430\u044e\u0442, \u043a\u0430\u043a \u0442\u0440\u0430\u0442\u0438\u0442\u044c \u0440\u0430\u0437\u0443\u043c\u043d\u0435\u0435.<\/span><\/p>\n<div style=\"text-align: center; margin-top: 20px;\"><a href=\"https:\/\/yepads.com\/ru\/sign-up-for-advertisers-and-publishers\/?utm_source=blog&amp;utm_medium=seo&amp;utm_campaign=button#advertiser-sign-up\"><br \/>\n<img decoding=\"async\" class=\"aligncenter wp-image-11331 size-full\" src=\"https:\/\/yepads.com\/wp-content\/uploads\/2026\/01\/Blog-Creatives-600-x-400-px-73.webp\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/yepads.com\/wp-content\/uploads\/2026\/01\/Blog-Creatives-600-x-400-px-73.webp 600w, https:\/\/yepads.com\/wp-content\/uploads\/2026\/01\/Blog-Creatives-600-x-400-px-73-300x200.webp 300w, https:\/\/yepads.com\/wp-content\/uploads\/2026\/01\/Blog-Creatives-600-x-400-px-73-18x12.webp 18w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><br \/>\n<\/a><\/p>\n<div style=\"display: flex; gap: 20px; justify-content: center; margin-top: 20px;\"><a style=\"text-decoration: none; background-color: #fc6e19; color: white; font-weight: bold; padding: 14px 30px; border-radius: 30px; font-family: 'Proxima Nova', sans-serif; text-transform: uppercase; font-size: 14px; text-align: center; display: inline-block;\" href=\"https:\/\/yepads.com\/ru\/advertiser\/?utm_source=blog_adv&amp;utm_medium=seo&amp;utm_campaign=button#advertiser-sign-up\">\u0420\u0435\u0433\u0438\u0441\u0442\u0440\u0430\u0446\u0438\u044f \u0432 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u044f<\/a><br \/>\n<a style=\"text-decoration: none; background-color: #fc6e19; color: white; font-weight: bold; padding: 14px 30px; border-radius: 30px; font-family: 'Proxima Nova', sans-serif; text-transform: uppercase; font-size: 14px; text-align: center; display: inline-block;\" href=\"https:\/\/yepads.com\/ru\/publisher\/?utm_source=blog_pub&amp;utm_medium=seo&amp;utm_campaign=button#publisher-sign-up\">\u041f\u0440\u0438\u0441\u043e\u0435\u0434\u0438\u043d\u044f\u0439\u0442\u0435\u0441\u044c \u0432 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u044f<\/a><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>If you\u2019re running ads in 2026, you already know the challenge: advertising budgets are under pressure, clicks are more expensive, and the question on every marketer\u2019s mind is simple: are we really getting the most out of our spend? If you\u2019re leading marketing for a growth-focused brand, you\u2019ve likely seen it: dashboards filled with promising&hellip;<\/p>","protected":false},"author":12,"featured_media":9161,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[34,337,338],"tags":[374,384,382,383,373,381,385,379,388,377,387,389,380,375,376,386,378],"class_list":["post-9157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-search-traffic","category-social-traffic","tag-affiliate-marketing-roi","tag-affiliate-partnerships-for-brands","tag-cpa-marketing","tag-cpl-campaigns","tag-cutting-wasted-ad-spend","tag-efficient-ad-spend-strategies","tag-how-to-cut-wasted-ad-spend-in-2025","tag-maximize-roi-with-affiliate-marketing","tag-optimizing-advertising-budgets","tag-performance-based-marketing","tag-performance-driven-affiliate-programs","tag-real-roi-from-digital-ads","tag-reduce-advertising-waste","tag-return-on-ad-spend","tag-roas","tag-smarter-traffic-sources-for-brands","tag-spend-smarter-advertising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Smarter Ad Spend: How Affiliate Marketing Improves ROI | Yep Ads<\/title>\n<meta name=\"description\" content=\"Discover how affiliate marketing helps brands reduce ad spend waste and improve return on investment. Can Affiliate Marketing Improve ROI\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/yepads.com\/ru\/wasted-ad-spend\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smarter Ad Spend: How Affiliate Marketing Improves ROI | Yep Ads\" \/>\n<meta property=\"og:description\" content=\"Discover how affiliate marketing helps brands reduce ad spend waste and improve return on investment. 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