{"id":1061,"date":"2022-12-20T10:15:10","date_gmt":"2022-12-20T10:15:10","guid":{"rendered":"https:\/\/yepads.com\/affiliate-marketing-trends-2023\/"},"modified":"2026-03-31T20:48:15","modified_gmt":"2026-03-31T20:48:15","slug":"affiliate-marketing-trends-2023","status":"publish","type":"post","link":"https:\/\/yepads.com\/zh\/affiliate-marketing-trends-2023\/","title":{"rendered":"Affiliate marketing trends: wrapping up 2022 and unraveling 2023"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">It\u2019s that time of the year when we sit down to assess the current affiliate marketing trends and tell you all about it. We have prepared the hottest takes and our honest opinion about the tendencies that we see in our niche. The second half of 2022 is marked by the rise of video content, a leap in the popularity of local traffic sources, as well as the never-ending battle between Facebook and TikTok. At the same time, 2023 seems to have some surprises in store for marketers. Let\u2019s get to unwrapping all of that in detail.\u00a0<\/span><\/p>\n<hr \/>\n<h2><b>Trending traffic sources<\/b><\/h2>\n<h3><strong>\u7535\u62a5<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">This traffic source, although launched in 2013 and well-known by now, has gained much traction this year. The audience consists of <\/span><a href=\"https:\/\/worldpopulationreview.com\/country-rankings\/telegram-users-by-country\"><span style=\"font-weight: 400;\">55.2 million daily active users<\/span><\/a><span style=\"font-weight: 400;\"> who use Telegram for work-related communication, browsing through themed groups, and promoting their own channels. Today, the app holds the 10th row in the list of the most used social media platforms worldwide.<\/span><\/p>\n<p><b>Telegram Ads<\/b><span style=\"font-weight: 400;\"> \u2014 a big step towards mass monetization on the platform. These are sponsored messages that are available only to channels with more than 1K subscribers. These ads work on a CPM basis with a minimum bid of \u20ac2. Users can add a title, short text, and a link since sponsored messages do not yet support images.<\/span><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone wp-image-3399 size-large\" src=\"https:\/\/yepads.com\/wp-content\/uploads\/2022\/12\/shutterstock_1598412820-1024x683.jpg\" alt=\"telegram \" width=\"1024\" height=\"683\" srcset=\"https:\/\/yepads.com\/wp-content\/uploads\/2022\/12\/shutterstock_1598412820-1024x683.jpg 1024w, https:\/\/yepads.com\/wp-content\/uploads\/2022\/12\/shutterstock_1598412820-300x200.jpg 300w, https:\/\/yepads.com\/wp-content\/uploads\/2022\/12\/shutterstock_1598412820-768x512.jpg 768w, https:\/\/yepads.com\/wp-content\/uploads\/2022\/12\/shutterstock_1598412820-1536x1024.jpg 1536w, https:\/\/yepads.com\/wp-content\/uploads\/2022\/12\/shutterstock_1598412820-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><b>Telegram Premium<\/b><span style=\"font-weight: 400;\"> subscription has been introduced to the users this summer and has led to a fast increase of the app\u2019s audience due to an advanced set of features that are exclusive to subscribers:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Voice-to-text and video-to-text decoding<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unique stickers and animated emoji<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More chat optimization features<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Animated avatars<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Subscriber checkmark alongside their name<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bigger character limit for community posts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hide advertising in channels<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The last feature is what makes Premium very controversial for advertising: this subscription has brought more users to the app, and it provides vast customization options if you have a branded account \u2014 but many users won\u2019t be able to see the ads since they are Premium subscribers as well.<\/span><\/p>\n<h3><strong>Facebook and Instagram<\/strong><\/h3>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone wp-image-3404 size-large\" src=\"https:\/\/yepads.com\/wp-content\/uploads\/2022\/12\/shutterstock_1670821342-1024x607.jpg\" alt=\"woman taking photo of her food\" width=\"1024\" height=\"607\" srcset=\"https:\/\/yepads.com\/wp-content\/uploads\/2022\/12\/shutterstock_1670821342-1024x607.jpg 1024w, https:\/\/yepads.com\/wp-content\/uploads\/2022\/12\/shutterstock_1670821342-300x178.jpg 300w, https:\/\/yepads.com\/wp-content\/uploads\/2022\/12\/shutterstock_1670821342-768x455.jpg 768w, https:\/\/yepads.com\/wp-content\/uploads\/2022\/12\/shutterstock_1670821342-1536x910.jpg 1536w, https:\/\/yepads.com\/wp-content\/uploads\/2022\/12\/shutterstock_1670821342-2048x1214.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">These platforms are still major players in the ads market, even though there has been talk about Meta\u2019s decline due to <\/span><span style=\"font-weight: 400;\">mass layoffs<\/span><span style=\"font-weight: 400;\"> (approximately 11K employees) and a record <\/span><span style=\"font-weight: 400;\">downturn in the company\u2019s stock prices (~70%)<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><a href=\"https:\/\/stratechery.com\/2022\/meta-myths\/\"><span style=\"font-weight: 400;\">But if we look at numbers beyond the stock price<\/span><\/a><span style=\"font-weight: 400;\">, we will discover that the number of daily active users on Facebook has increased by 3% year-over-year. At the same time, the aggregate time spent on Instagram and Facebook has also grown compared to 2021.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meta does rely on longer format video content, unique user experiences, and, of course, AI tech plus the metaverse. We are seeing more Reels on Instagram, and the older formats such as Stories are getting brushed under the carpet as users are encouraged to film longer videos. The interest in user experiences is reflected in <\/span><a href=\"https:\/\/techcrunch.com\/2022\/10\/05\/facebook-new-ways-customize-what-you-see-feed\/\"><span style=\"font-weight: 400;\">more feed customization tools<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><strong>TikTok<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">This platform has become a breakthrough in recent years in terms of advertising and user engagement. There has been a lot of talk about virtually all social networks mimicking TT in a desperate attempt to gain the same popularity. Suffice it to say that TikTok is a regular of the Top-3 most downloaded social media apps alongside Instagram and Facebook (and juggling places several times a year too).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s new on this time-sucking cute-cat-liking machine?<\/span><\/p>\n<p><b>TikTok Shop<\/b><span style=\"font-weight: 400;\"> \u2014 this feature will soon become available and users will be able to <\/span><a href=\"https:\/\/www.semafor.com\/article\/11\/11\/2022\/tiktok-launches-e-commerce-feature-in-app-to-compete-with-amazon\"><span style=\"font-weight: 400;\">buy and sell products directly from the app<\/span><\/a><span style=\"font-weight: 400;\"> without reverting to third-party platforms. This will make <\/span><a href=\"https:\/\/yepads.com\/zh\/influencer-marketing-and-affiliate-campaigns\/\"><span style=\"font-weight: 400;\">influencer campaigns<\/span><\/a><span style=\"font-weight: 400;\"> much more efficient, since the customer journey is getting less complex.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In general, TikTok is heavy on upgrading their <\/span><b>tools for creators<\/b><span style=\"font-weight: 400;\">: text-to-speech and text-to-singing features, local TikTok avatars (that look like iOS Memoji), and a photo mode (that brings strong Insta vibes to the app).<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-3402 size-large\" src=\"https:\/\/yepads.com\/wp-content\/uploads\/2022\/12\/shutterstock_2115971435-1024x683.jpg\" alt=\"tiktok video\" width=\"1024\" height=\"683\" srcset=\"https:\/\/yepads.com\/wp-content\/uploads\/2022\/12\/shutterstock_2115971435-1024x683.jpg 1024w, https:\/\/yepads.com\/wp-content\/uploads\/2022\/12\/shutterstock_2115971435-300x200.jpg 300w, https:\/\/yepads.com\/wp-content\/uploads\/2022\/12\/shutterstock_2115971435-768x512.jpg 768w, https:\/\/yepads.com\/wp-content\/uploads\/2022\/12\/shutterstock_2115971435-1536x1024.jpg 1536w, https:\/\/yepads.com\/wp-content\/uploads\/2022\/12\/shutterstock_2115971435-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><\/h2>\n<h2><b>Trending verticals<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u7535\u5b50\u5546\u52a1<\/span><span style=\"font-weight: 400;\"> \u2014 probably you are tired of hearing the word \u201cevergreen\u201d in relation to this vertical, but it is. Since online shopping is the new normal for most people all over the globe, this niche is only going to grow further as the clock ticks. What\u2019s new is the product categories that busk in the limelight at one point or another: now home appliances and smart gadgets hold the reins. So pay attention to vacuum cleaners and smart speakers and make sure to reach out to Yep Ads managers for more in-depth insights.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Utilities<\/span><span style=\"font-weight: 400;\"> (<a href=\"https:\/\/yepads.com\/zh\/vpn-vertical-2022-affiliate-marketing-yep-ads-3\/\">especially VPN<\/a> and antivirus solutions) \u2014 it\u2019s no news that the world is growing more interconnected as the years go by, and this also brings humanity to living a more digitized life when all the passwords, bank info, and job passes are stored online. This tendency calls for a tougher digital security and privacy of information. Besides, accessing websites that had been restricted in your country has become a need rather than a whim: take for instance the daily routine of an SMM specialist from a country with restricted access to Facebook and Instagram.<\/span><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone wp-image-3401 size-large\" src=\"https:\/\/yepads.com\/wp-content\/uploads\/2022\/12\/shutterstock_2212199145-1024x576.jpg\" alt=\"holographic display of social media apps\" width=\"1024\" height=\"576\" srcset=\"https:\/\/yepads.com\/wp-content\/uploads\/2022\/12\/shutterstock_2212199145-1024x576.jpg 1024w, https:\/\/yepads.com\/wp-content\/uploads\/2022\/12\/shutterstock_2212199145-300x169.jpg 300w, https:\/\/yepads.com\/wp-content\/uploads\/2022\/12\/shutterstock_2212199145-768x432.jpg 768w, https:\/\/yepads.com\/wp-content\/uploads\/2022\/12\/shutterstock_2212199145-1536x864.jpg 1536w, https:\/\/yepads.com\/wp-content\/uploads\/2022\/12\/shutterstock_2212199145-2048x1152.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Betting, gambling, and eSports<\/span><span style=\"font-weight: 400;\"> are worth your attention as always since the desire to win some easy money or to have a nice time rolling the dice does not wane in people\u2019s hearts. Turn your eyes to bright and colorful slots, digital representations of famous athletes, or to the biggest sports events out there \u2014 just make sure to follow the schedule of well-publicized international events in the related niche, this will do you a world of good. The best example is right upon us \u2014 the 2022 FIFA World Cup has stirred the agitation quite high in the run-up to the first matches, and we expect the tension to keep escalating as the World Cup progresses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8d22\u52a1<\/span><span style=\"font-weight: 400;\"> \u2014 the past few years have been hard on the world\u2019s population: people in many countries suffered a change in their lifestyle and living standards due to various reasons. But we know that it is very hard to forgo the creature comforts one is used to, and this leads to a spike in interest towards financial services (namely loans and loan repayment).<\/span><\/p>\n<h2><b>The outlook of 2023<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">While we do not doubt that many of the trends we have already mentioned will carry well into the next year, there are some tendencies that are especially worth noting.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More social media platforms and messengers introduce in-app shops and payment options. Telegram has <\/span><a href=\"https:\/\/www.theverge.com\/2022\/4\/30\/23050263\/telegram-lets-users-send-cryptocurrency-chats-toncoin-ton\"><span style=\"font-weight: 400;\">integrated a crypto-wallet<\/span><\/a><span style=\"font-weight: 400;\"> that supports transactions in Bitcoin (BTC) and Toncoin (TON), Facebook and Instagram <\/span><a href=\"https:\/\/techcrunch.com\/2022\/08\/30\/meta-now-lets-you-post-your-nfts-on-both-facebook-and-instagram\/\"><span style=\"font-weight: 400;\">allow to post NFTs<\/span><\/a><span style=\"font-weight: 400;\">, while WhatsApp ventures as an <\/span><a href=\"https:\/\/about.fb.com\/news\/2022\/08\/shop-on-whatsapp-with-jiomart-in-india\/\"><span style=\"font-weight: 400;\">end-to-end shopping provider for Indian users<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Twitter has <\/span><span style=\"font-weight: 400;\">finally passed into Elon Musk\u2019s ownership<\/span><span style=\"font-weight: 400;\"> after many long months of bureaucratic ping-pong between Musk and the company\u2019s board of directors. Some tend to see the recent tribulations as the <\/span><span style=\"font-weight: 400;\">signs of local Armageddon<\/span><span style=\"font-weight: 400;\"> and predict the downfall of Twitter, but only time will show. On the other hand, the change of ownership starts to look like a big window of opportunity for advertisers, since Musk is considering diversifying activities on Twitter to include online payments, shopping, business, entertainment, and all he can manage. This may well become the biggest competitive advantage this platform has had so far.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The era of video \u2014 video formats in advertising show better user engagement: audiences spend hours on end swiping through a feed of non-stop videos, interacting with other users in the comments, and making that crucial decision to buy that new hot thingy the influencers have been promoting. Live Stream ads on YouTube and Facebook, Video ads in Microsoft, not to mention Reels and TikTok \u2014 video opens more opportunities for promotion and also retention.\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone wp-image-3403 size-large\" src=\"https:\/\/yepads.com\/wp-content\/uploads\/2022\/12\/shutterstock_2179196459-1024x686.jpg\" alt=\"person choosing a netflix show\" width=\"1024\" height=\"686\" srcset=\"https:\/\/yepads.com\/wp-content\/uploads\/2022\/12\/shutterstock_2179196459-1024x686.jpg 1024w, https:\/\/yepads.com\/wp-content\/uploads\/2022\/12\/shutterstock_2179196459-300x201.jpg 300w, https:\/\/yepads.com\/wp-content\/uploads\/2022\/12\/shutterstock_2179196459-768x514.jpg 768w, https:\/\/yepads.com\/wp-content\/uploads\/2022\/12\/shutterstock_2179196459-1536x1029.jpg 1536w, https:\/\/yepads.com\/wp-content\/uploads\/2022\/12\/shutterstock_2179196459-2048x1372.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We also see more diverse approaches and products in such niches as e-commerce, nutra, lead generation, and subscriptions. For instance, such subscription-based products as Amazon Prime, Apple TV, and Disney Plus are getting much more attention nowadays.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Local ad networks, social media platforms, and search engines have become more popular among marketers as an answer to growing competition on major traffic sources such as Facebook or TikTok. Take a closer look at this pool of opportunities with our article dedicated to less popular <\/span><a href=\"https:\/\/yepads.com\/zh\/non-obvious-traffic-sources-yep-ads-2\/\"><span style=\"font-weight: 400;\">platforms you might have overlooked<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Due to global trends that favor natural looks, \u201cgreen\u201d products, and eco-approaches (both product and communication-wise), the ad creatives we see online are also turning more \u201cvanilla\u201d. Most traffic sources would ban aggressive promotion techniques anyway, but now this trend reflects what users prefer to see online and what kind of content they interact with.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Our trend overview is done for today, we hope you enjoyed the reading and, what\u2019s more important, that you will find these tips useful in your day-to-day media buying activities. Follow the trends with us while we lead you forward to new marketing heights!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yours, the Yep Ads team<\/span><\/p>\n<p><b>You Might Also Like<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/yepads.com\/zh\/affiliate-marketing-trends-for-2024\/\"><span style=\"font-weight: 400;\">Affiliate Marketing Trends for 2024<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/yepads.com\/zh\/affiliate-marketing-in-2025-top-trends-to-watch-and-prepare-for\/\"><span style=\"font-weight: 400;\">Affiliate Marketing in 2025: Top Trends to Watch and Prepare For<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/yepads.com\/zh\/marketing-trends-predictions-for-2026\/\"><span style=\"font-weight: 400;\">Marketing Trends &amp; Predictions for 2026<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/yepads.com\/zh\/affiliate-marketing-trends-2022-yep-ads\/\"><span style=\"font-weight: 400;\">Affiliate Marketing trends in 2021 and your guide to 2022<\/span><\/a><\/li>\n<\/ul>\n<div style=\"text-align: center; margin-top: 20px;\"><a href=\"https:\/\/yepads.com\/zh\/sign-up-for-advertisers-and-publishers\/?utm_source=blog&amp;utm_medium=seo&amp;utm_campaign=button#advertiser-sign-up\"><br \/>\n<img decoding=\"async\" class=\"aligncenter wp-image-11331 size-full\" src=\"https:\/\/yepads.com\/wp-content\/uploads\/2026\/01\/Blog-Creatives-600-x-400-px-73.webp\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/yepads.com\/wp-content\/uploads\/2026\/01\/Blog-Creatives-600-x-400-px-73.webp 600w, https:\/\/yepads.com\/wp-content\/uploads\/2026\/01\/Blog-Creatives-600-x-400-px-73-300x200.webp 300w, https:\/\/yepads.com\/wp-content\/uploads\/2026\/01\/Blog-Creatives-600-x-400-px-73-18x12.webp 18w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><br \/>\n<\/a><\/p>\n<div style=\"display: flex; gap: 20px; justify-content: center; margin-top: 20px;\"><a style=\"text-decoration: none; background-color: #fc6e19; color: white; font-weight: bold; padding: 14px 30px; border-radius: 30px; font-family: 'Proxima Nova', sans-serif; text-transform: uppercase; font-size: 14px; text-align: center; display: inline-block;\" href=\"https:\/\/yepads.com\/zh\/advertiser\/?utm_source=blog_adv&amp;utm_medium=seo&amp;utm_campaign=button#advertiser-sign-up\">Join as an Advertiser<\/a><br \/>\n<a style=\"text-decoration: none; background-color: #fc6e19; color: white; font-weight: bold; padding: 14px 30px; border-radius: 30px; font-family: 'Proxima Nova', sans-serif; text-transform: uppercase; font-size: 14px; text-align: center; display: inline-block;\" href=\"https:\/\/yepads.com\/zh\/publisher\/?utm_source=blog_pub&amp;utm_medium=seo&amp;utm_campaign=button#publisher-sign-up\">Join as a Publisher<\/a><\/div>\n<\/div>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>It\u2019s that time of the year when we sit down to assess the current affiliate marketing trends and tell you all about it. We have prepared the hottest takes and our honest opinion about the tendencies that we see in our niche. The second half of 2022 is marked by the rise of video content,&hellip;<\/p>","protected":false},"author":1,"featured_media":3286,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[34,362],"tags":[],"class_list":["post-1061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-digital-marketing-landscape"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Affiliate Marketing Trends: What\u2019s Changing and What Works<\/title>\n<meta name=\"description\" content=\"Explore key affiliate marketing trends, new traffic sources, and strategies affiliates use to stay competitive and profitable.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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