{"id":136,"date":"2023-08-14T10:06:44","date_gmt":"2023-08-14T10:06:44","guid":{"rendered":"https:\/\/yepads.com\/?p=136"},"modified":"2026-03-31T20:46:26","modified_gmt":"2026-03-31T20:46:26","slug":"threads-trick-or-treat","status":"publish","type":"post","link":"https:\/\/yepads.com\/zh\/threads-trick-or-treat\/","title":{"rendered":"Threads \u2014 Trick or Treat?"},"content":{"rendered":"

Threads<\/span><\/i> is a new phenomenon, giving people an alternative, while also topping the global dominance of <\/span>Twitter<\/span><\/i>.<\/span><\/p>\n

New social media platforms always attract much attention and create buzz, but not every newcomer comes to stay, take <\/span>Clubhouse<\/span><\/i> for instance. <\/span>Threads<\/span><\/i>, powered by potential 2.35 billion of active <\/span>Instagram <\/span><\/i>users, may prove to be a different story though.<\/span><\/p>\n

Let\u2019s get to know how to adapt your campaigns to this platform, which ad formats are acceptable, which topics are allowed, and which audience segments are the best to target with advertising<\/a>. Also, let\u2019s see whether <\/span>Threads <\/span><\/i>is actually a viable marketing alternative to long-standing <\/span>Twitter<\/span><\/i>. It\u2019s time to weave some threads!<\/span><\/p>\n

What Is Threads<\/span><\/h2>\n

Threads <\/span><\/i>is a social media platform, released into public on July<\/span> 5th, 2023<\/span><\/a> by M. Zuckerberg. <\/span>Threads <\/span><\/i>is available in +100 countries, with the most notable <\/span>exceptions being the European Union, Iran, China, and Russia<\/b>.<\/span><\/p>\n

Specifically, <\/span>people dislike <\/b>Twitter <\/i><\/b>being paywalled<\/b>, when the number of tweets one can view per day is limited to 600 for free users, tweet replies included. Paying $8 for a monthly subscription increases the number of tweets tenfold, which might still be not enough. <\/span>Other concerns<\/span><\/a> include mass firing, constant lags, malfunctioning \u201cfor you\u201d timeline, old feeds ranking on the top, inability to tweet, and <\/span>overall instability<\/span><\/a>.<\/span><\/p>\n

\"threads<\/p>\n

Musk\u2019s experiments had surged a wave of <\/span>Twitter<\/span><\/i>-like start-ups even before the advent of <\/span>Threads<\/span><\/i>: <\/span>Truth Social, Parler, Bluesky, and Mastodon<\/span><\/i>. Yet, only <\/span>Threads <\/i><\/b>managed to pose a threat to <\/b>Twitter\u2019s <\/i><\/b>monopoly<\/b>. In 2019, there was another attempt to launch <\/span>Threads<\/span><\/i>, only it was meant as a <\/span>Snapchat<\/span><\/i> competitor at the time<\/span>. <\/span><\/i>However, the project would be shut down in 2021 due to the majority of its features being implemented on <\/span>Instagram<\/span><\/i>, and low popularity overall<\/span><\/a>. Now it\u2019s different, as <\/span>Threads<\/span><\/i>, despite still being in development, saw <\/span>30 million users<\/span><\/a> signing up the first day after its launch, which is faster than such big hits as <\/span>ChatGPT or TikTok<\/span><\/a>. <\/span>Many users, however, only joined <\/b>Threads <\/i><\/b>as it is tightly connected to <\/b>Instagram<\/i><\/b>, with no ability to delete any of these accounts separately, once signed up to <\/span>Threads<\/span><\/i>.<\/span><\/p>\n

Threads Is the New Hype\u2026or Not?<\/span><\/h2>\n

\"instagram<\/p>\n

Any new social network, especially one collecting 10 million users in the first 7 hours after launch, is a great way to drive some hype traffic. <\/span>Threads<\/span><\/i> allows the following:<\/span><\/p>\n