{"id":6665,"date":"2025-04-22T11:00:23","date_gmt":"2025-04-22T11:00:23","guid":{"rendered":"https:\/\/yepads.com\/?p=6665"},"modified":"2026-03-31T20:38:19","modified_gmt":"2026-03-31T20:38:19","slug":"affiliate-agencies-vs-going-direct","status":"publish","type":"post","link":"https:\/\/yepads.com\/zh\/affiliate-agencies-vs-going-direct\/","title":{"rendered":"Affiliate Agencies vs. Going Direct: Which Is Better in 2026?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In affiliate marketing, the difference between affiliate and partner often comes down to one key question:<\/span><\/p>\n<p><b><i>Should you work through an agency\u2014or go directly to the advertiser?<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s no one-size-fits-all answer. But understanding both paths can unlock serious growth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Affiliate agencies provide a strong starting point. They\u2019re convenient, offer built-in support, and give you access to a variety of offers with minimal setup. Affiliate managers can even guide you through the early stages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you gain experience, going direct with advertisers becomes a real possibility\u2014and often, a smart one. It\u2019s not just about bigger payouts. It\u2019s about control, stability, and building long-term relationships.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s break down what works better in 2026.<\/span><\/p>\n<div style=\"text-align: center;\"><a href=\"https:\/\/yepads.com\/zh\/affiliate-agencies-vs-going-direct\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n<iframe src=\"https:\/\/www.youtube.com\/embed\/s-VdC4917eI\" width=\"225\" height=\"400\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/a><\/div>\n<h2 data-start=\"86\" data-end=\"107\">Key Takeaways<\/h2>\n<ul>\n<li data-start=\"110\" data-end=\"203\">Affiliate networks provide structure, stability, and faster payments \u2014 ideal for beginners.<\/li>\n<li data-start=\"206\" data-end=\"302\">Going direct with advertisers often unlocks higher payouts, fewer redirects, and stronger ROI.<\/li>\n<li data-start=\"305\" data-end=\"394\">Networks protect cash flow by paying weekly, while advertisers may pay less frequently.<\/li>\n<li data-start=\"397\" data-end=\"484\">Direct relationships reduce risks like campaign copying and offer better exclusivity.<\/li>\n<li data-start=\"487\" data-end=\"617\">The smartest affiliates use both approaches \u2014 leaning on networks early, then building direct partnerships for long-term growth.<\/li>\n<\/ul>\n<h2 data-start=\"624\" data-end=\"649\">Table of Contents<\/h2>\n<ul>\n<li data-start=\"653\" data-end=\"746\">Affiliate vs. Partner: What\u2019s the Difference?<\/li>\n<li data-start=\"750\" data-end=\"829\">Payouts: Higher Margins, Bigger Moves<\/li>\n<li data-start=\"833\" data-end=\"902\">Getting Paid: Cash Flow vs. Risk<\/li>\n<li data-start=\"906\" data-end=\"961\">Protecting Your Strategy<\/li>\n<li data-start=\"965\" data-end=\"1049\">Exclusivity: Your Competitive Advantage<\/li>\n<li data-start=\"1053\" data-end=\"1139\">Better Communication, Stronger Campaigns<\/li>\n<li data-start=\"1143\" data-end=\"1215\">How to Go Direct: Practical Steps<\/li>\n<li data-start=\"1221\" data-end=\"1256\">Search Smarter<\/li>\n<li data-start=\"1262\" data-end=\"1311\">Leverage Your Network<\/li>\n<li data-start=\"1315\" data-end=\"1441\">Affiliate Networks vs. Going Direct: Which Should You Choose?<\/li>\n<li data-start=\"1445\" data-end=\"1551\">FAQs on Affiliate Networks vs. Direct Partnerships<\/li>\n<li data-start=\"1556\" data-end=\"1583\">\u7ed3\u8bba<\/li>\n<\/ul>\n<h2><strong>Payouts: Higher Margins, Bigger Moves<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">One of the biggest perks of going direct? Higher margins<\/span><b>.<\/b><span style=\"font-weight: 400;\"> When you cut out the network middle layer, you keep more of the pie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take this real-world example: An affiliate was promoting a dating offer through a network but hit a payout ceiling. When they connected directly with the advertiser, their per-lead earnings jumped. Same story with a <a href=\"https:\/\/yepads.com\/zh\/clinical-trial-vertical-medical-trial-vertical-yep-ads-blog\/\">supplement vertical<\/a>\u2014higher payouts, better ROI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And that margin matters. It lets you:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Outbid competitors<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Test new traffic sources<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Scale without burning your budget<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You\u2019ll also lose fewer clicks. Multiple redirects\u2014from tracker to network to advertiser\u2014can erode your performance. A cleaner path boosts data accuracy and conversion rates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And let\u2019s talk scrubbing. Some networks quietly adjust numbers after a pay bump to protect their margins. It\u2019s not always shady\u2014but it\u2019s why smart affiliates <\/span><i><span style=\"font-weight: 400;\">always<\/span><\/i><span style=\"font-weight: 400;\"> split-test networks, even for the same offer.<\/span><\/p>\n<h2><strong>Getting Paid: Cash Flow vs. Risk<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Affiliate networks act like financial buffers. They absorb the risk, float the costs, and pay you weekly. That\u2019s a huge benefit for your cash flow.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Advertisers usually pay less frequently\u2014bi-weekly or monthly\u2014and payment delays can happen if their processors run into issues. If something goes wrong, it\u2019s hard for an individual affiliate to chase missing payments or take legal action.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where networks shine. If your leads are clean, many networks will still pay you\u2014even if the advertiser stalls. That kind of protection is why so many affiliates stick with networks early on.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But if you decide to go direct, stay sharp:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Research every advertiser<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Track payment patterns<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pause traffic <\/span><b>immediately<\/b><span style=\"font-weight: 400;\"> if a payment is missed<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Never keep spending just because you hope they\u2019ll make it right.<\/span><\/p>\n<h2><strong>Protecting Your Strategy<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/yepads.com\/zh\/affiliate-marketing-in-2025-top-trends-to-watch-and-prepare-for\/\">Affiliate marketing<\/a> is fiercely competitive. When you find a winning funnel, you want to keep it under wraps.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some affiliate managers will protect your campaign strategy. Others won\u2019t. Large networks often have multiple managers, internal media buyers, or even rogue employees who quietly copy what\u2019s working. If your landing pages or angles start getting reused without your consent, that\u2019s a red flag.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Going direct minimizes those risks. Advertisers usually have fewer incentives to share performance data across multiple affiliates. If you&#8217;re running a breakout campaign and value privacy, working directly gives you an edge.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s one of the main reasons top affiliates shift most of their volume to direct partnerships over time.<\/span><\/p>\n<h2><strong>Exclusivity: Your Competitive Advantage<\/strong><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6862 size-large\" src=\"https:\/\/yepads.com\/wp-content\/uploads\/2025\/04\/discussion-collab-1024x535.png\" alt=\"A man and woman having a collaborative affiliate discussion while reviewing notes on a laptop.\" width=\"1024\" height=\"535\" srcset=\"https:\/\/yepads.com\/wp-content\/uploads\/2025\/04\/discussion-collab-1024x535.png 1024w, https:\/\/yepads.com\/wp-content\/uploads\/2025\/04\/discussion-collab-300x157.png 300w, https:\/\/yepads.com\/wp-content\/uploads\/2025\/04\/discussion-collab-768x401.png 768w, https:\/\/yepads.com\/wp-content\/uploads\/2025\/04\/discussion-collab.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Competing with other affiliates for the same cap often leads to burnout\u2014and shrinking margins. Instead of racing to the bottom, the smartest affiliates focus on building a real edge.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s what top performers do differently: They invest time in building solid relationships with trusted, high-performing advertisers. When that happens, you&#8217;re no longer seen as \u201cjust another affiliate.\u201d You\u2019re seen as a partner\u2014someone they want to grow with.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of the most profitable offers? They never even made it to public networks. They were built through one-on-one conversations\u2014sometimes as simple as an exclusive landing page, other times by shaping an entirely new vertical from scratch. That kind of exclusivity means you\u2019re not competing for limited cap space or risking your funnel being copied.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re finding yourself stuck in the \u201cintermediate\u201d phase of affiliate marketing, take a moment to reflect on this. Building your edge isn\u2019t about working harder\u2014it\u2019s about working smarter and owning your space.<\/span><\/p>\n<h2><strong>Better Communication, Stronger Campaigns<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Working through a middleman often slows things down\u2014especially when it comes to getting real answers or quality checks. You ask for feedback, and days pass before you hear anything back. That delay can cost you time, money, and clarity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why going direct makes a big difference. You get straight answers, faster communication, and real insights that actually help improve your campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In one case, a campaign in a specific vertical was only breaking even. No matter how many split tests were run, the numbers just wouldn\u2019t move. Then the advertiser stepped in with a fresh set of eyes and some smart suggestions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They knew the vertical well and quickly spotted key issues\u2014and how to fix them:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Certain regions had consistently low conversion rates. By cutting traffic to those areas, ROI improved immediately.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They shared deep customer demographic data, which helped refocus targeting.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Even though a translation service was being used, the copy wasn\u2019t converting. It lacked the nuance native speakers pick up. So a professional translator came in\u2014armed with performance data like the best times and days for conversions\u2014and helped adjust the messaging.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dayparting the campaigns based on this insight added another lift in performance.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With their input, the campaign went from just breaking even to delivering a solid ROI. Once the vertical was better understood, there was room for even more growth. Without that direct connection and expertise, the opportunity would\u2019ve been left on the table.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s the truth: affiliate managers <\/span><i><span style=\"font-weight: 400;\">can<\/span><\/i><span style=\"font-weight: 400;\"> be incredibly helpful\u2014especially when you&#8217;re starting out. But not all are equal. Many prefer to focus on more experienced affiliates, which can leave beginners feeling overlooked.<\/span><\/p>\n<h2><b>How to Go Direct: Practical Steps<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019re ready to explore direct relationships, here\u2019s how to start.<\/span><\/p>\n<h3><b>1. Search Smarter<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Start with Google. Look up the offer and see who owns it. In some niches\u2014like dating\u2014it\u2019s simple. Scroll to the bottom of the landing page. If there\u2019s an affiliate link or reference, you\u2019ve found your first clue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If nothing shows up, it just means you\u2019ll need to dig a little deeper. Check for a contact form. See if there&#8217;s a support or partner email. If you spot a phone number\u2014call it. Be clear, be professional, and get straight to the point: you want to explore a direct partnership.<\/span><\/p>\n<h3><b>2. Leverage Your Network<\/b><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6860 size-large\" src=\"https:\/\/yepads.com\/wp-content\/uploads\/2025\/04\/network-visual-1024x535.png\" alt=\" A visual network of connected user icons with one red icon at the center representing influence or leadership.\" width=\"1024\" height=\"535\" srcset=\"https:\/\/yepads.com\/wp-content\/uploads\/2025\/04\/network-visual-1024x535.png 1024w, https:\/\/yepads.com\/wp-content\/uploads\/2025\/04\/network-visual-300x157.png 300w, https:\/\/yepads.com\/wp-content\/uploads\/2025\/04\/network-visual-768x401.png 768w, https:\/\/yepads.com\/wp-content\/uploads\/2025\/04\/network-visual.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s where experience and connections pay off. If you&#8217;re hitting a wall, ask around. Fellow affiliates, especially seasoned ones, often know who\u2019s behind a campaign or how to reach them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Worried about competition? Don\u2019t be. The best affiliates understand that collaboration beats isolation. When we help each other, everyone wins\u2014through shared insight, better deals, and stronger campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Especially with mobile offers, try reaching out to business developers. Their job is to build deals, and they\u2019ll usually be happy to guide you to the right person. Help them help you\u2014it strengthens your relationship and theirs with the brand.<\/span><\/p>\n<h2><strong>Looking for a Trusted Network While You Scale?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">There\u2019s no clear winner in the debate between affiliate networks and going direct. It all depends on your goals, experience level, and appetite for risk.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Affiliate networks offer structure, consistent payments, and support\u2014especially when you\u2019re starting out or want stability. Going direct unlocks higher margins, more privacy, and faster scaling once you\u2019re ready to take control.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The smartest affiliates don\u2019t stick to one or the other. They stay flexible. They know when to lean on a network and when to build direct partnerships for long-term wins.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re looking for a performance-focused network that values transparency and treats affiliates like partners, Yep Ads is a great place to start. With solid offers and responsive support, they\u2019re a trusted name in the space.<\/span><\/p>\n<p><b>You Might Also Like<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/yepads.com\/zh\/why-your-brand-should-embrace-affiliate-marketing\/\"><span style=\"font-weight: 400;\">Why Your Brand Should Embrace Affiliate Marketing<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/yepads.com\/zh\/how-to-start-an-affiliate-program-a-step-by-step-guide-for-brands-and-small-businesses\/\"><span style=\"font-weight: 400;\">How to Start an Affiliate Program: A Step-by-Step Guide for Brands and Small Businesses<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/yepads.com\/zh\/performance-marketing-strategies\/\"><span style=\"font-weight: 400;\">Performance Marketing Strategies: 9 Proven Tactics to Maximize ROI<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/yepads.com\/zh\/wasted-ad-spend\/\"><span style=\"font-weight: 400;\">Smarter Ad Spend in 2026: How Affiliate Marketing Helps You Maximize ROI<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/yepads.com\/zh\/brand-marketing-vs-performance-marketing\/\"><span style=\"font-weight: 400;\">Brand Marketing vs Performance Marketing: Key Insights<\/span><\/a><\/li>\n<\/ul>\n<h2 data-start=\"1590\" data-end=\"1647\">FAQs on Affiliate Networks vs. Direct Partnerships<\/h2>\n<p data-start=\"1649\" data-end=\"1853\"><strong data-start=\"1649\" data-end=\"1700\">Are affiliate networks better for beginners?<\/strong><br data-start=\"1700\" data-end=\"1703\" \/>Yes. Networks provide stable payments, support from affiliate managers, and access to multiple offers, which is ideal when you\u2019re still learning.<\/p>\n<p data-start=\"1855\" data-end=\"2073\"><strong data-start=\"1855\" data-end=\"1905\">Why do affiliates go direct to advertisers?<\/strong><br data-start=\"1905\" data-end=\"1908\" \/>Going direct typically offers higher payouts, fewer redirects, and more control over your campaigns. It also reduces risks of funnel leaks and campaign copying.<\/p>\n<p data-start=\"2075\" data-end=\"2322\"><strong data-start=\"2075\" data-end=\"2117\">What are the risks of going direct?<\/strong><br data-start=\"2117\" data-end=\"2120\" \/>Payment terms are longer (bi-weekly or monthly), and if an advertiser delays or misses a payment, affiliates have little protection. That\u2019s why research and trust are crucial before scaling direct.<\/p>\n<p data-start=\"2324\" data-end=\"2552\"><strong data-start=\"2324\" data-end=\"2379\">Can I use both networks and direct partnerships?<\/strong><br data-start=\"2379\" data-end=\"2382\" \/>Absolutely. Many affiliates use networks to stabilize cash flow while testing offers. Once confident, they negotiate direct deals for exclusivity and higher margins.<\/p>\n<p data-start=\"2554\" data-end=\"2807\"><strong data-start=\"2554\" data-end=\"2594\">How do I find direct advertisers?<\/strong><br data-start=\"2594\" data-end=\"2597\" \/>Start by searching the landing page of offers, looking for partner or support contacts, or reaching out via business developers. Affiliates often leverage their network of peers to make direct connections.<\/p>\n<div style=\"text-align: center; margin-top: 20px;\"><a href=\"https:\/\/yepads.com\/zh\/sign-up-for-advertisers-and-publishers\/?utm_source=blog&amp;utm_medium=seo&amp;utm_campaign=button#advertiser-sign-up\"><br \/>\n<img decoding=\"async\" class=\"aligncenter wp-image-11331 size-full\" src=\"https:\/\/yepads.com\/wp-content\/uploads\/2026\/01\/Blog-Creatives-600-x-400-px-73.webp\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/yepads.com\/wp-content\/uploads\/2026\/01\/Blog-Creatives-600-x-400-px-73.webp 600w, https:\/\/yepads.com\/wp-content\/uploads\/2026\/01\/Blog-Creatives-600-x-400-px-73-300x200.webp 300w, https:\/\/yepads.com\/wp-content\/uploads\/2026\/01\/Blog-Creatives-600-x-400-px-73-18x12.webp 18w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><br \/>\n<\/a><\/p>\n<div style=\"display: flex; gap: 20px; justify-content: center; margin-top: 20px;\"><a style=\"text-decoration: none; background-color: #fc6e19; color: white; font-weight: bold; padding: 14px 30px; border-radius: 30px; font-family: 'Proxima Nova', sans-serif; text-transform: uppercase; font-size: 14px; text-align: center; display: inline-block;\" href=\"https:\/\/yepads.com\/zh\/advertiser\/?utm_source=blog_adv&amp;utm_medium=seo&amp;utm_campaign=button#advertiser-sign-up\">Join as an Advertiser<\/a><br \/>\n<a style=\"text-decoration: none; background-color: #fc6e19; color: white; font-weight: bold; padding: 14px 30px; border-radius: 30px; font-family: 'Proxima Nova', sans-serif; text-transform: uppercase; font-size: 14px; text-align: center; display: inline-block;\" href=\"https:\/\/yepads.com\/zh\/publisher\/?utm_source=blog_pub&amp;utm_medium=seo&amp;utm_campaign=button#publisher-sign-up\">Join as a Publisher<\/a><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>In affiliate marketing, the difference between affiliate and partner often comes down to one key question: Should you work through an agency\u2014or go directly to the advertiser? There\u2019s no one-size-fits-all answer. But understanding both paths can unlock serious growth. Affiliate agencies provide a strong starting point. They\u2019re convenient, offer built-in support, and give you access&hellip;<\/p>","protected":false},"author":14,"featured_media":6896,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[327,34],"tags":[],"class_list":["post-6665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing-101","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Affiliate Agencies vs Direct: Which Makes More Money? | Yep Ads<\/title>\n<meta name=\"description\" content=\"Should you work with affiliate agencies or go direct? Learn which option delivers higher payouts, better support, and faster scaling.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/yepads.com\/zh\/affiliate-agencies-vs-going-direct\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Affiliate Agencies vs Direct: Which Makes More Money? | Yep Ads\" \/>\n<meta property=\"og:description\" content=\"Should you work with affiliate agencies or go direct? 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