{"id":672,"date":"2021-04-14T11:32:54","date_gmt":"2021-04-14T11:32:54","guid":{"rendered":"https:\/\/yepads.com\/sweepstakes-offers-2021-yep-ads-blog\/"},"modified":"2026-03-31T20:54:06","modified_gmt":"2026-03-31T20:54:06","slug":"sweepstakes-offers-2021-yep-ads-blog","status":"publish","type":"post","link":"https:\/\/yepads.com\/zh\/sweepstakes-offers-2021-yep-ads-blog\/","title":{"rendered":"Sweepstakes \u2013 Harvesting the Evergreen Vertical"},"content":{"rendered":"

Sweepstakes \u2014 one of the so-called evergreen verticals in affiliate marketing, as almost every affiliate worked with it once or twice before moving to something new or choosing it to scale and actually make it their vertical of choice.\u00a0<\/span><\/p>\n

But how does this vertical actually work, what’s behind every creative, and how can you monetize your traffic with such offers? <\/span>
\n<\/span>
\n<\/span>Let\u2019s take a closer look at the sweepstakes vertical, its ins and outs!<\/span><\/p>\n

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The classification<\/strong><\/h2>\n

\"Sweepstakes<\/p>\n

All the sweeps are united by one thing: they offer a chance to win something universally appealing. However, what makes them different and where does the money come from?\u00a0<\/span><\/p>\n

Well, that\u2019s a question only an advertiser can answer, but long story short \u2014 it\u2019s <\/span>all about the leads and information<\/b> people submit on the landing page.\u00a0<\/span><\/p>\n

Sweepstakes models are somewhat similar to dating with SOI & DOI, but have a unique model of their own: CC Submit. So just like every vertical, they too have different CPA, and thus require a different approach and expertise (we\u2019ll get to it a little later), but let\u2019s have a closer look at the offer types:<\/span><\/p>\n

SOI \u2014\u00a0 Single Opt-in. The CPA here is a submitted e-mail or a mobile phone with some personal data, such as first and last names, and no verification is required. The simplest (funnel-wise) model of the sweepstakes verticals with the lowest payout per lead.<\/span><\/p>\n

DOI \u2014 Double Opt-In. This model is similar to the SOI but with an addition of an extra step. A person <\/span>has to verify the info<\/b>. Extra step for some extra cash in the payout!<\/span><\/p>\n

CC Submit \u2014 Credit Card Submit. A type of offer that basically subscribes a user to enter a prize draw. CPA is a user submitting their credit card details. This one requires more experience and expertise with traffic, but the payouts are worth it as they are generally much higher than its SOI\/DOI \u201crelatives\u201d.<\/span><\/p>\n

In some variations of CC Submit offers the card will be charged immediately, in some after a few days of \u201cTrial period\u201d.<\/span><\/i><\/p>\n

Making the user see the appeal<\/strong><\/h2>\n

\"a<\/p>\n

Sweepstakes are all about the giveaways and prizes, that\u2019s the idea, the appeal, the core approach. Call it however you want, but the fact remains: every sweepstake offer is a giveaway, and <\/span>you need to choose the one that will attract the most people.\u00a0<\/b><\/p>\n

The most proven categories of giveaways are vouchers and electronics. They are on the landing page and they are the thing people are signing up for.<\/span><\/p>\n

The thing to bear in mind is pretty simple: if you run an electronics giveaway make sure that the offer is the flagship device of the manufacturer. Be it the latest iPhone or console, or maybe the best fridge by Bork, people want to get cool and expensive stuff, and <\/span>if they can get a chance to win it just by leaving their email, they will.\u00a0<\/span><\/i><\/p>\n

Vouchers are a big thing to consider, as everybody goes shopping, and the thing is: you just have to match the voucher in the offer to the GEO and audience. Walmart in the USA, Marks&Spencer in the UK and <\/span>Auchan in France. Do the research as every store offers different things to different people and build your funnels accordingly.<\/span><\/p>\n

Not so fun fact: about a year ago the hottest sweepstake was toilet paper, masks and hand sanitizer.<\/span><\/i><\/p>\n

<\/h2>\n

Experience giveaway<\/strong><\/h2>\n

\"man<\/p>\n

But before you jump into the world of different giveaways and relatively free stuff let us share some advice from before:<\/span><\/p>\n