{"id":711,"date":"2021-08-06T12:10:19","date_gmt":"2021-08-06T12:10:19","guid":{"rendered":"https:\/\/yepads.com\/yepcast-ep-11-halfway-through-2021-what-we-accomplished-and-what-is-next\/"},"modified":"2026-03-31T20:52:29","modified_gmt":"2026-03-31T20:52:29","slug":"yepcast-ep-11-halfway-through-2021-what-we-accomplished-and-what-is-next","status":"publish","type":"post","link":"https:\/\/yepads.com\/zh\/yepcast-ep-11-halfway-through-2021-what-we-accomplished-and-what-is-next\/","title":{"rendered":"YepCast EP.11 &#8211; Halfway through 2021: what we accomplished and what is next"},"content":{"rendered":"<p>[buzzsprout episode=&#8217;8984265&#8242; player=&#8217;true&#8217;]<\/p>\n<p>For this episode of YepCast, we invited as our guests the Yep Ads CEO, Jeroen Rozemeijer, and the Yep Ads COO, Nelson Cheung. Together with them, at the beginning of the year, we discussed plans and expectations for 2021. Now, halfway through the year, we are back to see how the company is developing and what are the plans for the upcoming months.<\/p>\n<p>Among the things we discussed in this episode you will find:<\/p>\n<p>How Yep Ads managed to keep growing in the past two quarters;<br \/>\nWhat verticals did unexpectedly well and which trends marketers should pay attention to in the remaining part of the year;<br \/>\nWhat Yep Ads\u2019 focus will be in the upcoming months and preparation for the mid-term (2022 onwards).<\/p>\n<p>Make sure to listen to the full episode to get insights and tips on how to best prepare for the upcoming months and which trends to follow.<\/p>\n<p>Also available on <a href=\"https:\/\/open.spotify.com\/episode\/5b0Hyzv5XaT0yz75UeIsc4\">Spotify<\/a> and<a href=\"https:\/\/podcasts.apple.com\/nl\/podcast\/episode-11-halfway-through-2021-what-we-accomplished\/id1525375243?i=1000531191092\"> Apple Podcasts<\/a>.<\/p>\n<p>Please note that this episode was recorded on the 22nd of July 2021.<\/p>\n<div style=\"text-align: center; margin-top: 20px;\"><a href=\"https:\/\/yepads.com\/sign-up-for-advertisers-and-publishers\/?utm_source=blog&amp;utm_medium=seo&amp;utm_campaign=button#advertiser-sign-up\"><br \/>\n<img decoding=\"async\" class=\"aligncenter wp-image-11331 size-full\" src=\"https:\/\/yepads.com\/wp-content\/uploads\/2026\/01\/Blog-Creatives-600-x-400-px-73.webp\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/yepads.com\/wp-content\/uploads\/2026\/01\/Blog-Creatives-600-x-400-px-73.webp 600w, https:\/\/yepads.com\/wp-content\/uploads\/2026\/01\/Blog-Creatives-600-x-400-px-73-300x200.webp 300w, https:\/\/yepads.com\/wp-content\/uploads\/2026\/01\/Blog-Creatives-600-x-400-px-73-18x12.webp 18w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><br \/>\n<\/a><\/p>\n<div style=\"display: flex; gap: 20px; justify-content: center; margin-top: 20px;\"><a style=\"text-decoration: none; background-color: #fc6e19; color: white; font-weight: bold; padding: 14px 30px; border-radius: 30px; font-family: 'Proxima Nova', sans-serif; text-transform: uppercase; font-size: 14px; text-align: center; display: inline-block;\" href=\"https:\/\/yepads.com\/advertiser\/?utm_source=blog_adv&amp;utm_medium=seo&amp;utm_campaign=button#advertiser-sign-up\">Join as an Advertiser<\/a><br \/>\n<a style=\"text-decoration: none; background-color: #fc6e19; color: white; font-weight: bold; padding: 14px 30px; border-radius: 30px; font-family: 'Proxima Nova', sans-serif; text-transform: uppercase; font-size: 14px; text-align: center; display: inline-block;\" href=\"https:\/\/yepads.com\/publisher\/?utm_source=blog_pub&amp;utm_medium=seo&amp;utm_campaign=button#publisher-sign-up\">Join as a Publisher<\/a><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[buzzsprout episode=&#8217;8984265&#8242; player=&#8217;true&#8217;] For this episode of YepCast, we invited as our guests the Yep Ads CEO, Jeroen Rozemeijer, and the Yep Ads COO, Nelson Cheung. Together with them, at the beginning of the year, we discussed plans and expectations for 2021. Now, halfway through the year, we are back to see how the company&hellip;<\/p>\n","protected":false},"author":1,"featured_media":712,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-yepcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>YepCast EP.11 - Halfway through 2021: what we accomplished and what is next - Yep<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/yepads.com\/zh\/yepcast-ep-11-halfway-through-2021-what-we-accomplished-and-what-is-next\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YepCast EP.11 - Halfway through 2021: what we accomplished and what is next - Yep\" \/>\n<meta property=\"og:description\" content=\"[buzzsprout episode=&#8217;8984265&#8242; player=&#8217;true&#8217;] For this episode of YepCast, we invited as our guests the Yep Ads CEO, Jeroen Rozemeijer, and the Yep Ads COO, Nelson Cheung. Together with them, at the beginning of the year, we discussed plans and expectations for 2021. 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