{"id":775,"date":"2022-01-14T13:42:52","date_gmt":"2022-01-14T13:42:52","guid":{"rendered":"https:\/\/yepads.com\/influencer-marketing-and-affiliate-campaigns\/"},"modified":"2026-03-31T20:51:04","modified_gmt":"2026-03-31T20:51:04","slug":"influencer-marketing-and-affiliate-campaigns","status":"publish","type":"post","link":"https:\/\/yepads.com\/zh\/influencer-marketing-and-affiliate-campaigns\/","title":{"rendered":"Promoting affiliate campaigns with influencers"},"content":{"rendered":"

Influencer marketing has been on the rise for the past few years, as new platforms and ad formats like the short videos on TikTok and YouTube grew in popularity. For advertisers, working with an opinion leader is a great way of presenting their product to an audience that already has a connection with the influencer. Chosen wisely, an influencer <\/span>can bring about $5.78 on each dollar<\/span><\/a> invested in the campaign. Let us take a closer look at influencer marketing and how affiliates can leverage this channel.<\/span><\/p>\n

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The technical side of the matter<\/strong><\/h2>\n

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Influencer marketing is a great way of presenting physical goods, especially if they look appealing. This happens mostly because Instagram, YouTube, and TikTok \u2014 all visual platforms \u2014 are the main influencer domains out there. However, as the industry goes further, more new products get promoted by opinion leaders: educational courses, subscriptions, events, games, etc.<\/span><\/p>\n

In the influencer marketing niche, everything is based on communications and various software solutions that connect the players, namely the advertiser, the influencer, the audience, and the affiliate marketer.<\/span><\/p>\n

What money are we looking at?<\/strong><\/h2>\n

It may be difficult to set the price for something as intangible as the quality of human interactions. It also gets more frustrating when you look at the sums big-shot influencers ask for a single picture in their profile. Moreover, like any other marketing campaign, influencer campaigns involve all sorts of costs to cover. According to Dmitry Hudoy from a performance marketing agency Zorka. Mobi, one will need at least $10K for an influencer campaign, as it involves testing too.<\/span><\/p>\n

In most cases, influencers get a <\/span>flat fee<\/b> \u6216 <\/span>Pay-per-post<\/b>. The point is, as always, to find the influencer that is willing to promote the product for a lower price than the advertiser is paying to the marketer. The fee usually depends on the number of followers.<\/span><\/p>\n

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This is a rough <\/span>approximation by Carro<\/span>, the fees vary across the platforms and tend to grow over time.<\/span><\/p>\n

Among the other payment models that may apply to influencer marketing are:<\/span><\/p>\n