{"id":819,"date":"2022-02-21T14:12:13","date_gmt":"2022-02-21T14:12:13","guid":{"rendered":"https:\/\/yepads.com\/betting-vertical-we-bet-youre-gonna-love-it\/"},"modified":"2026-03-31T20:50:57","modified_gmt":"2026-03-31T20:50:57","slug":"betting-vertical-we-bet-youre-gonna-love-it","status":"publish","type":"post","link":"https:\/\/yepads.com\/zh\/betting-vertical-we-bet-youre-gonna-love-it\/","title":{"rendered":"Betting vertical: we bet you\u2019re gonna love it"},"content":{"rendered":"

Betting or sports betting often comes hand in hand with gambling as an evergreen and high-yielding vertical. Indeed, it\u2019s difficult to find a country or a kind of sport that is not involved in this industry of placing bets on the outcome.\u00a0<\/span><\/p>\n

Sports betting covers about 35% of the global gambling market while<\/span> people bet over $560 billion<\/span> on their favorite sports every year.<\/span> The global betting market was valued at about $70 billion<\/span><\/a> in 2021, and it is rapidly growing. Even though the pandemic did hamper land-based sports, at the same time, digital sports betting only received a power boost. In the same 2021, online betting increased in volume by 67%.<\/span><\/p>\n

The most traditional sports to bet on include football, basketball, baseball, hockey, boxing, and all sorts of racing from cycling and rowing to horse and camel races. This vertical has preserved its attraction over the years as it offers both an opportunity to win money and a chance to entertain oneself.<\/span><\/p>\n

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Who is interested in making bets?<\/b><\/h2>\n
\"Casino

Casino Slot Machine Games Playing. Woman Hand on the Machine Bet Button. Closeup Photo<\/p><\/div>\n

Sports lovers all over the globe who want to feel closer to their favorite team or would love to share in their triumphs constitute a big share of the betting market. Online betting shops are especially popular in such countries where traditional brick-and-mortar betting is restricted for any reason.<\/span><\/p>\n

Another group \u2014 people who strive to earn money online. It\u2019s highly likely that they are avid gamblers as well. Peak in-demand periods usually coincide with big international championships, annual races, or the Olympics. This is a rush hour for both betting shops and betters because stakes are running higher than ever in such moments.<\/span><\/p>\n

Most betters fall into the<\/span> 25-34 age group<\/span><\/a>, while younger sports lovers (18-24) are less likely to bet. Usually, men lean towards betting much more than women due to their general inclination towards sports and risk, though recent studies report that <\/span>women are luckier in making bets<\/span><\/a> because they are less impulsive and more rational in their decisions.<\/span><\/p>\n

Seasonality<\/b><\/h2>\n
\"dice

dice on euro and dollar banknotes, sports betting concept<\/p><\/div>\n

Betting is a highly seasonal vertical: sure, one can bet on sports events throughout the year, but the major events bring bigger winnings and attract maximum attention.<\/span><\/p>\n

For instance, here are some of the big sports events with fixed dates.<\/span><\/p>\n\n\n\n
Summer:<\/b>\u00a0<\/span><\/p>\n
    \n
  • U.K. horse racing events (Royal Ascot, Grand National, Epsom Derby, etc.)<\/span><\/li>\n
  • Summer Olympics<\/span><\/li>\n
  • French Open (tennis)<\/span><\/li>\n
  • Wimbledon<\/span><\/li>\n
  • Formula 1<\/span><\/li>\n<\/ul>\n<\/td>\n
Winter<\/b>:<\/span><\/p>\n