{"id":836,"date":"2022-04-08T09:19:20","date_gmt":"2022-04-08T09:19:20","guid":{"rendered":"https:\/\/yepads.com\/native-ads-for-your-advertising-strategy\/"},"modified":"2026-03-31T20:50:37","modified_gmt":"2026-03-31T20:50:37","slug":"native-ads-for-your-advertising-strategy","status":"publish","type":"post","link":"https:\/\/yepads.com\/zh\/native-ads-for-your-advertising-strategy\/","title":{"rendered":"Native ads for your advertising strategy"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Is there an ad format that excels at promoting a product but does not irritate the audience? Yes, and this is native advertising in a nutshell. These ads perfectly blend in with the content and the design of the page, so that users feel like the ads are a natural part of it all. In this article, we discuss how you as a marketer can create such a feeling of cohesion, and how you benefit from it. Also, where to find native ad inventory and what verticals work best with this format.<\/span><\/p>\n<hr \/>\n<h2><\/h2>\n<h2><b>Go natural<\/b><\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-3450 size-large\" src=\"https:\/\/yepads.com\/wp-content\/uploads\/2022\/04\/shutterstock_2340752131-1024x683.jpg\" alt=\"ads statistics\" width=\"1024\" height=\"683\" srcset=\"https:\/\/yepads.com\/wp-content\/uploads\/2022\/04\/shutterstock_2340752131-1024x683.jpg 1024w, https:\/\/yepads.com\/wp-content\/uploads\/2022\/04\/shutterstock_2340752131-300x200.jpg 300w, https:\/\/yepads.com\/wp-content\/uploads\/2022\/04\/shutterstock_2340752131-768x512.jpg 768w, https:\/\/yepads.com\/wp-content\/uploads\/2022\/04\/shutterstock_2340752131-1536x1024.jpg 1536w, https:\/\/yepads.com\/wp-content\/uploads\/2022\/04\/shutterstock_2340752131-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Native advertising is the most natural kind of ads you may find online. It is natural to viewers because these ads blend in with the surrounding content and create a smooth user experience. Such an approach has several benefits:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">There is less <a href=\"https:\/\/yepads.com\/zh\/ad-fatigue-myth-or-truth\/\">ad fatigue (or banner blindness)<\/a> because the users don\u2019t get distracted and irritated by flashy banners or obvious selling propositions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Native ads have a higher degree of trust. Paradoxically, they stand out from a sea of other ads by being unobtrusive. Statistically, <\/span><span style=\"font-weight: 400;\">native ads get at least 53% more views<\/span><span style=\"font-weight: 400;\"> than other kinds, and 87% of consumers prefer native ads to display ads (according to Outbrain).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Native ads are surrounded by perfectly suitable content and do not appear on random spots. This means that users that see native ads are most likely already interested in the product.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Native ads help drive user engagement because they add to the content of the page, not distract from it. <\/span><span style=\"font-weight: 400;\">The average CTR of native ads<\/span><span style=\"font-weight: 400;\"> is 8 times higher than with display ads.<\/span><\/li>\n<\/ul>\n<h2><b>Offer verticals<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The only hiccup of native advertising is its cost. Due to such a high performance, it will suit high-yielding verticals such as iGaming, dating, nutra, and e-commerce. Most of these verticals are so-called evergreen, which means that you have a decent chance of making a profit even if native ads cost more than display ones.<\/span><\/p>\n<h2><b>Traffic sources<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">There is a slew of <\/span><span style=\"font-weight: 400;\">ad networks<\/span><span style=\"font-weight: 400;\"> that have native ads in their inventory. Navigate to the guide section of the respective network to find out more about the registration and available ad formats. And if you are baffled by the choice, don\u2019t hesitate to reach out to Yep Ads affiliate managers! Let\u2019s discuss some of these networks in greater detail.<\/span><\/p>\n<h3><strong>Taboola<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">One of the most popular native ad platforms that provides marketers with access to vast audiences and granular targeting. Ad formats include in-feed posts, widgets, and blog posts.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">1.4 billion unique users every month<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Big volumes of traffic from Tier 1 countries such as the US, UK, Japan, and France<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Easy 3-step registration process. Check out the<\/span> <span style=\"font-weight: 400;\">Taboola guide<\/span><span style=\"font-weight: 400;\"> for instructions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Billing options include automatic billing ($100), monthly invoice billing with a credit limit, and prepayment billing<\/span><\/li>\n<\/ul>\n<h3><strong>Outbrain<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Another ad network for your native campaigns. Outbrain offers a big toolbox that allows you to take your marketing activities to a new level. You will find widgets and content recommendations, and also video, text, and image ads in the inventory.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">1.2 billion users monthly<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">290 billion monthly impressions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">55+ countries<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Minimum campaign spend is $20 daily<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Minimum CPC is $0.03. However, the platform\u2019s managers suggest setting a bid higher than that: $0.80\u2013$1.00 for desktop and $0.40\u2013$0.60 for mobile<\/span><\/li>\n<\/ul>\n<h3><strong>MGID<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">This ad network has such targeting options as GEO, browser, language, OS, mobile connection. Such features as dynamic retargeting will also be useful for your native campaigns.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">850+ million unique visitors monthly<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Minimum deposit is $100<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Minimum PPC for Tier 1 countries is $0.015<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Granular <\/span><span style=\"font-weight: 400;\">campaign set-up<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Easier approval process than with Taboola and Outbrain: MGID has a slightly more relaxed approach to <\/span><a href=\"https:\/\/help.mgid.com\/compliance-and-creatives\"><span style=\"font-weight: 400;\">guidelines<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Native advertising can take many forms, and these include search ads and ads on social networks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Search ads<\/span><span style=\"font-weight: 400;\"> with sponsored search results are a good choice for most nutra, e-commerce, and lead gen ad campaigns. Native search traffic is organic, but search engines like Google support sponsored placements that appear on top of search results and attract user attention. Such ads can have only text or also feature a picture, e.g. a product card in Google Shopping.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social networks<\/span><span style=\"font-weight: 400;\"> have several native ad formats, for example, in-feed posts and carousel galleries. Most social networks are like a giant news feed, and placing your ads in-between posts is a great idea. They blend in with the general style and vibe of the platform, and it is especially cool if you use UGC (user-generated content) creatives. Such ads can be static, animated, video, and interactive (gamified).<\/span><\/p>\n<h2><b>Tips and cues<\/b><\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-3451 size-large\" src=\"https:\/\/yepads.com\/wp-content\/uploads\/2022\/04\/shutterstock_2198549743-1024x498.jpg\" alt=\"people pointing pens at light bulb\" width=\"1024\" height=\"498\" srcset=\"https:\/\/yepads.com\/wp-content\/uploads\/2022\/04\/shutterstock_2198549743-1024x498.jpg 1024w, https:\/\/yepads.com\/wp-content\/uploads\/2022\/04\/shutterstock_2198549743-300x146.jpg 300w, https:\/\/yepads.com\/wp-content\/uploads\/2022\/04\/shutterstock_2198549743-768x373.jpg 768w, https:\/\/yepads.com\/wp-content\/uploads\/2022\/04\/shutterstock_2198549743-1536x747.jpg 1536w, https:\/\/yepads.com\/wp-content\/uploads\/2022\/04\/shutterstock_2198549743-2048x996.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u2713 The biggest cue with native ads is, not surprisingly, to go with the theme of the surrounding content. The important nuance is not only to tune in with the idea but also with the style and color palette.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2713 It is wise to follow creative trends that will help you highlight new approaches and angles that allow you to embed your ads as well as possible. To do that, take advantage of spy tools \u2013 some of them specialize in native ads, for example, <\/span><a href=\"https:\/\/native.adplexity.com\/\"><span style=\"font-weight: 400;\">AdPlexity<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.anstrex.com\/product\/native\"><span style=\"font-weight: 400;\">Anstrex<\/span><\/a><span style=\"font-weight: 400;\">, or <\/span><a href=\"https:\/\/poweradspy.com\/native-spy-tool\/\"><span style=\"font-weight: 400;\">PowerAdSpy<\/span><\/a><span style=\"font-weight: 400;\">. Besides, there are multiple available ad libraries, e.g. <\/span><a href=\"https:\/\/www.facebook.com\/ads\/library\/\"><span style=\"font-weight: 400;\">Facebook Ad Library<\/span><\/a><span style=\"font-weight: 400;\">. Also, take a look at <\/span><span style=\"font-weight: 400;\">blogs by big native ad networks<\/span><span style=\"font-weight: 400;\">, for instance, Taboola shares many creative insights.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2713 Pay more attention to native ads if you run mobile campaigns. Over the last few years, native spending on mobile <\/span><span style=\"font-weight: 400;\">increased several times<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2713 Consider the exact placement of the ad and adjust the size and format of your creative and text: paid search is very different from in-feed posts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2713 Use ad labels. Even if native ads are virtually invisible, they still have certain markings of paid advertising (sponsored, suggested by, recommended content, etc.). This keeps you within the guidelines and also allows users to see that this \u201cperfectly natural piece of content\u201d is actually clickable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2713 Use engaging formats like tutorials, quizzes, calculators, and how-to articles. They provide both value and entertainment for users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2713 Mention numbers and statistics. Price, quantity, size, poll data \u2013 all these make your campaign look more credible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2713 Be patient \u2013 your native campaigns need some time to warm up and start driving conversions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2717 Do not be deceptive, misleading is bad for any kind of campaign, but with native ads, it undermines the main point of the format. So, no exaggerated headlines and before\/after looks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2717 Do not use stock images, they are the easiest to find, but they don\u2019t look natural.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2717 Do not go on a shoestring budget for testing, because low bids won\u2019t let the traffic in while you would assume that the campaign flow is not working for you.<\/span><\/p>\n<h2><b>\u7ed3\u8bba<\/b><\/h2>\n<div id=\"attachment_3453\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-3453\" class=\"wp-image-3453 size-large\" src=\"https:\/\/yepads.com\/wp-content\/uploads\/2022\/04\/cleaning-woman-phone-or-shoes-service-on-social-m-2023-03-09-09-07-21-utc-1024x683.jpg\" alt=\"Cleaning woman, phone or shoes service on social media advertising, small business promotion or pho.\" width=\"1024\" height=\"683\" srcset=\"https:\/\/yepads.com\/wp-content\/uploads\/2022\/04\/cleaning-woman-phone-or-shoes-service-on-social-m-2023-03-09-09-07-21-utc-1024x683.jpg 1024w, https:\/\/yepads.com\/wp-content\/uploads\/2022\/04\/cleaning-woman-phone-or-shoes-service-on-social-m-2023-03-09-09-07-21-utc-300x200.jpg 300w, https:\/\/yepads.com\/wp-content\/uploads\/2022\/04\/cleaning-woman-phone-or-shoes-service-on-social-m-2023-03-09-09-07-21-utc-768x512.jpg 768w, https:\/\/yepads.com\/wp-content\/uploads\/2022\/04\/cleaning-woman-phone-or-shoes-service-on-social-m-2023-03-09-09-07-21-utc-1536x1025.jpg 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-3453\" class=\"wp-caption-text\">Cleaning woman, phone or shoes service on social media advertising, small business promotion or pho.<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Today, the Internet is over-saturated with advertising. Even if we discard flashy animated banners that make your eyes water, most ads are too obvious and usually do not match the main content of the page (mostly by courtesy of cross-platform retargeting). With such a background, native ads are seen by users as a valuable addition to content and not as a distraction.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Native ads are characterized by softer promotional approaches, they contribute to a higher degree of brand affinity and help in forming purchase intent. They have many benefits but are not a magic pill to achieve all of your campaign goals. Split-test, analyze, and act wisely, in the meanwhile the <a href=\"https:\/\/yepads.com\/zh\/\">\u6ca1\u9519 \u5e7f\u544a<\/a> team will be happy to assist you!<\/span><\/p>\n<p><b>You Might Also Like<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/yepads.com\/zh\/whats-the-difference-between-native-ads-vs-display-ads\/\"><span style=\"font-weight: 400;\">What&#8217;s the Difference Between Native Ads vs. Display Ads<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/yepads.com\/zh\/what-are-interstitial-ads\/\"><span style=\"font-weight: 400;\">What Are Interstitial Ads? The 2026 Guide for Affiliates &amp; Media Buyers<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/yepads.com\/zh\/push-traffic-for-affiliates\/\"><span style=\"font-weight: 400;\">Push Traffic for Affiliates in 2025: How Push Ads Work<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/yepads.com\/zh\/non-obvious-traffic-sources-yep-ads-2\/\"><span style=\"font-weight: 400;\">Traffic sources you might have overlooked<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/yepads.com\/zh\/successful-ad-formats-to-make-your-audience-captivated\/\"><span style=\"font-weight: 400;\">Successful Ad Formats to Make Your Audience Captivated<\/span><\/a><\/li>\n<\/ul>\n<div style=\"text-align: center; margin-top: 20px;\"><a href=\"https:\/\/yepads.com\/zh\/sign-up-for-advertisers-and-publishers\/?utm_source=blog&amp;utm_medium=seo&amp;utm_campaign=button#advertiser-sign-up\"><br \/>\n<img decoding=\"async\" class=\"aligncenter wp-image-11331 size-full\" src=\"https:\/\/yepads.com\/wp-content\/uploads\/2026\/01\/Blog-Creatives-600-x-400-px-73.webp\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/yepads.com\/wp-content\/uploads\/2026\/01\/Blog-Creatives-600-x-400-px-73.webp 600w, https:\/\/yepads.com\/wp-content\/uploads\/2026\/01\/Blog-Creatives-600-x-400-px-73-300x200.webp 300w, https:\/\/yepads.com\/wp-content\/uploads\/2026\/01\/Blog-Creatives-600-x-400-px-73-18x12.webp 18w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><br \/>\n<\/a><\/p>\n<div style=\"display: flex; gap: 20px; justify-content: center; margin-top: 20px;\"><a style=\"text-decoration: none; background-color: #fc6e19; color: white; font-weight: bold; padding: 14px 30px; border-radius: 30px; font-family: 'Proxima Nova', sans-serif; text-transform: uppercase; font-size: 14px; text-align: center; display: inline-block;\" href=\"https:\/\/yepads.com\/zh\/advertiser\/?utm_source=blog_adv&amp;utm_medium=seo&amp;utm_campaign=button#advertiser-sign-up\">Join as an Advertiser<\/a><br \/>\n<a style=\"text-decoration: none; background-color: #fc6e19; color: white; font-weight: bold; padding: 14px 30px; border-radius: 30px; font-family: 'Proxima Nova', sans-serif; text-transform: uppercase; font-size: 14px; text-align: center; display: inline-block;\" href=\"https:\/\/yepads.com\/zh\/publisher\/?utm_source=blog_pub&amp;utm_medium=seo&amp;utm_campaign=button#publisher-sign-up\">Join as a Publisher<\/a><\/div>\n<\/div>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Is there an ad format that excels at promoting a product but does not irritate the audience? Yes, and this is native advertising in a nutshell. These ads perfectly blend in with the content and the design of the page, so that users feel like the ads are a natural part of it all. In&hellip;<\/p>","protected":false},"author":1,"featured_media":3298,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[34,340],"tags":[],"class_list":["post-836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-native-ads"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Native Ads Strategy Guide | Drive Engagement &amp; Conversions<\/title>\n<meta name=\"description\" content=\"Discover how native advertising works and how to use it effectively. 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