{"id":896,"date":"2022-07-12T08:48:28","date_gmt":"2022-07-12T08:48:28","guid":{"rendered":"https:\/\/yepads.com\/affiliate-marketing-trends-2022-by-yep-ads-4\/"},"modified":"2026-03-31T20:49:17","modified_gmt":"2026-03-31T20:49:17","slug":"affiliate-marketing-trends-2022-by-yep-ads-4","status":"publish","type":"post","link":"https:\/\/yepads.com\/zh\/affiliate-marketing-trends-2022-by-yep-ads-4\/","title":{"rendered":"Affiliate Marketing trends Q1\u20132 of 2022 by Yep Ads"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The first half of 2022 has seen some changes in how marketers approach popular traffic sources and what offer verticals they choose to work with. To stay flexible and adapt to changes, it is important to keep track of the affiliate marketing trends. This time, the Yep Ads team has identified an even heavier lean towards user privacy, the rise of long-term influencer campaigns, and a shift towards AI-powered tools, among others. Let\u2019s take a closer look!<\/span><\/p>\n<hr \/>\n<h2><b>Trending traffic sources<\/b><\/h2>\n<h3><strong>TikTok<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-3427 size-large\" src=\"https:\/\/yepads.com\/wp-content\/uploads\/2022\/07\/shutterstock_1470574928-1024x683.jpg\" alt=\"tiktok on app store\" width=\"1024\" height=\"683\" srcset=\"https:\/\/yepads.com\/wp-content\/uploads\/2022\/07\/shutterstock_1470574928-1024x683.jpg 1024w, https:\/\/yepads.com\/wp-content\/uploads\/2022\/07\/shutterstock_1470574928-300x200.jpg 300w, https:\/\/yepads.com\/wp-content\/uploads\/2022\/07\/shutterstock_1470574928-768x512.jpg 768w, https:\/\/yepads.com\/wp-content\/uploads\/2022\/07\/shutterstock_1470574928-1536x1024.jpg 1536w, https:\/\/yepads.com\/wp-content\/uploads\/2022\/07\/shutterstock_1470574928-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The short-video platform has such big guys like Facebook, Twitter and Snapchat <\/span><a href=\"https:\/\/www.theguardian.com\/technology\/2022\/apr\/09\/rise-of-tiktok-why-facebook-is-worried-booming-social-app\"><span style=\"font-weight: 400;\">worried<\/span><\/a><span style=\"font-weight: 400;\">: the ad circulation on TT is growing like mad, plus the app has more than <\/span><a href=\"https:\/\/www.demandsage.com\/tiktok-user-statistics\/\"><span style=\"font-weight: 400;\">1 bn active users (expected to reach 1.5 bn by the end of the year)<\/span><\/a><span style=\"font-weight: 400;\">. The common forecast is \u2014 in a couple of years, TikTok will topple even YouTube.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In short, <a href=\"https:\/\/yepads.com\/zh\/tiktok-trends-affliate-marketing\/\">TikTok is the most popular platform<\/a> and a definite trend-setter among social media. The short-video format or shoppable streams that have originated on TT spread through the Internet like wildfire (e.g., Instagram live shopping and Reels).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most noticeably this year, TikTok has:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Introduced a Patreon-like <\/span><a href=\"https:\/\/www.thegamer.com\/tik-tok-paid-subscriptions\/\"><span style=\"font-weight: 400;\">paid subscription model<\/span><\/a><span style=\"font-weight: 400;\"> to follow content creators and access exclusive content.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Rolled out <\/span><span style=\"font-weight: 400;\">interactive add-ons for in-feed ads<\/span><span style=\"font-weight: 400;\">, now users can visit the target page by clicking on pop-up ads and various stickers.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Released <\/span><a href=\"https:\/\/newsroom.tiktok.com\/en-us\/tiktok-pulse-is-bringing-brands-closer-to-community-and-entertainment\"><span style=\"font-weight: 400;\">TikTok Pulse<\/span><\/a><span style=\"font-weight: 400;\"> \u2014 a new solution for contextual advertising, where advertisers can place branded videos next to the top content in the For You Feed.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Introduced <\/span><span style=\"font-weight: 400;\">TikTok Insights<\/span><span style=\"font-weight: 400;\"> \u2014 a platform akin to Facebook Ad Library that provides access to the most popular content with filters by GEO, audience, industry, etc.<\/span><\/li>\n<\/ul>\n<h3><strong>\u5728 Facebook \u4e0a<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-3428 size-large\" src=\"https:\/\/yepads.com\/wp-content\/uploads\/2022\/07\/shutterstock_563919100-1024x696.jpg\" alt=\"facebook mobile and desktop\" width=\"1024\" height=\"696\" srcset=\"https:\/\/yepads.com\/wp-content\/uploads\/2022\/07\/shutterstock_563919100-1024x696.jpg 1024w, https:\/\/yepads.com\/wp-content\/uploads\/2022\/07\/shutterstock_563919100-300x204.jpg 300w, https:\/\/yepads.com\/wp-content\/uploads\/2022\/07\/shutterstock_563919100-768x522.jpg 768w, https:\/\/yepads.com\/wp-content\/uploads\/2022\/07\/shutterstock_563919100-1536x1043.jpg 1536w, https:\/\/yepads.com\/wp-content\/uploads\/2022\/07\/shutterstock_563919100-2048x1391.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Facebook is still going strong, despite some <\/span><a href=\"https:\/\/www.cnbc.com\/2022\/02\/03\/facebook-shares-plummet-22percent-after-reporting-weak-guidance.html\"><span style=\"font-weight: 400;\">turbulence in stock prices<\/span><\/a><span style=\"font-weight: 400;\"> \u548c <\/span><a href=\"https:\/\/www.cnbc.com\/2022\/03\/22\/buzzfeed-says-people-are-spending-less-time-on-facebook.html\"><span style=\"font-weight: 400;\">decline in the number of users<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><a href=\"https:\/\/s21.q4cdn.com\/399680738\/files\/doc_financials\/2021\/q4\/Meta-Q4-2021-Earnings-Call-Transcript.pdf\"><span style=\"font-weight: 400;\">According to Meta itself<\/span><\/a><span style=\"font-weight: 400;\">, the main focus this year will be on Reels, commerce, user privacy, AI and metaverse.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meta sees short videos (Reels) as a flagship format and even is considering scrapping old Feed and Stories. Short videos are the main monetization route the company has chosen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The focus on commerce includes the further development of shops with a lean towards immersive shopping with Product Tags, Drops, and Live Shopping.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meta has been adding to its privacy policy (<\/span><i><span style=\"font-weight: 400;\">and to marketers\u2019 headache<\/span><\/i><span style=\"font-weight: 400;\">) for a while now. The review planned for 2022 includes end-to-end encryption (WhatsApp and Messenger), encrypted calls and disappearing messages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And, of course, <\/span><span style=\"font-weight: 400;\">the metaverse<\/span><span style=\"font-weight: 400;\">. There has been much talk and little action, still we already see advertisers coming to claim ad spots in the new virtual reality. To support the project, Meta is developing AR and VR sets (Oculus, Nazare) and software (Horizon).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, recently more <\/span><a href=\"https:\/\/www.theverge.com\/2022\/6\/15\/23168887\/facebook-discovery-engine-redesign-tiktok\"><span style=\"font-weight: 400;\">Meta\u2019s plans have come to light<\/span><\/a><span style=\"font-weight: 400;\">: we will see a new Feed (<\/span><i><span style=\"font-weight: 400;\">once again, mimicking TikTok<\/span><\/i><span style=\"font-weight: 400;\">), Facebook and Messenger will be united in one app, thus making a full circle.<\/span><\/p>\n<h3><strong>Google<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-3430 size-large\" src=\"https:\/\/yepads.com\/wp-content\/uploads\/2022\/07\/shutterstock_2031053153-1024x715.jpg\" alt=\"google UK home page\" width=\"1024\" height=\"715\" srcset=\"https:\/\/yepads.com\/wp-content\/uploads\/2022\/07\/shutterstock_2031053153-1024x715.jpg 1024w, https:\/\/yepads.com\/wp-content\/uploads\/2022\/07\/shutterstock_2031053153-300x209.jpg 300w, https:\/\/yepads.com\/wp-content\/uploads\/2022\/07\/shutterstock_2031053153-768x536.jpg 768w, https:\/\/yepads.com\/wp-content\/uploads\/2022\/07\/shutterstock_2031053153-1536x1072.jpg 1536w, https:\/\/yepads.com\/wp-content\/uploads\/2022\/07\/shutterstock_2031053153-2048x1429.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Google has introduced <\/span><a href=\"https:\/\/support.google.com\/google-ads\/answer\/12158560\"><span style=\"font-weight: 400;\">multiple changes and tools<\/span><\/a><span style=\"font-weight: 400;\"> at the same time <\/span><a href=\"https:\/\/searchengineland.com\/new-google-my-ad-center-experience-385061\"><span style=\"font-weight: 400;\">providing users with more control over the ads they are exposed to<\/span><\/a><span style=\"font-weight: 400;\">. My AdCenter is a tool that allows users to monitor and change the topics and \u201clabels\u201d their profile is marked with. This applies to ad campaigns in Search, YouTube, and Google Discover.<\/span><\/p>\n<p><a href=\"https:\/\/support.google.com\/google-ads\/answer\/10147229\"><span style=\"font-weight: 400;\">Video Action<\/span><\/a><span style=\"font-weight: 400;\"> and mobile app campaigns for <\/span><a href=\"https:\/\/www.youtube.com\/creators\/shorts\/\"><span style=\"font-weight: 400;\">YouTube Shorts<\/span><\/a><span style=\"font-weight: 400;\"> are supposed to boost conversions, especially in the e-commerce niche.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ad formats for smart TVs with Display and Video 360 to better reach affinity, in-market, and demographic audiences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">More automation with <\/span><a href=\"https:\/\/support.google.com\/google-ads\/answer\/10724817\"><span style=\"font-weight: 400;\">Performance Max campaigns<\/span><\/a><span style=\"font-weight: 400;\">: A\/B testing, Floodlight conversion bidding, more insights and recommendations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google Ads has introduced <\/span><a href=\"https:\/\/support.google.com\/google-ads\/answer\/11259373?hl=en\"><span style=\"font-weight: 400;\">automatically created assets<\/span><\/a><span style=\"font-weight: 400;\"> that involve headlines and descriptions based on the text you provide. This feature will come in handy for search campaigns and digital store product pages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On a similar note, <\/span><a href=\"https:\/\/imagen.research.google\/\"><span style=\"font-weight: 400;\">Google\u2019s text-to-image neural network Imagen<\/span><\/a><span style=\"font-weight: 400;\"> can develop photo-realistic creatives based on your description. There\u2019s literally nothing to limit your imagination.<\/span><\/p>\n<div id=\"attachment_5477\" style=\"width: 1430px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-5477\" class=\"wp-image-5477 size-full\" src=\"https:\/\/yepads.com\/wp-content\/uploads\/2020\/08\/image1.png\" alt=\"yep ads logo\" width=\"1420\" height=\"723\" \/><p id=\"caption-attachment-5477\" class=\"wp-caption-text\">Some examples of Imagen\u2019s creations<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Also note that <\/span><a href=\"https:\/\/ads-developers.googleblog.com\/\"><span style=\"font-weight: 400;\">AdWords API is past<\/span><\/a><span style=\"font-weight: 400;\">, now the power lies with Google Ads API. Similarly, <\/span><a href=\"https:\/\/blog.google\/products\/marketingplatform\/analytics\/prepare-for-future-with-google-analytics-4\/\"><span style=\"font-weight: 400;\">Universal Analytics will be scrapped<\/span><\/a><span style=\"font-weight: 400;\"> in 2023 and Google has introduced a tool to export goals to Google Analytics 4.<\/span><\/p>\n<h2><b><br \/>\nTrending Verticals<\/b><\/h2>\n<h3><strong>Privacy-oriented digital products<\/strong><\/h3>\n<div id=\"attachment_3431\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-3431\" class=\"wp-image-3431 size-large\" src=\"https:\/\/yepads.com\/wp-content\/uploads\/2022\/07\/male-hand-holding-phone-creates-vpn-for-private-ne-2023-10-12-18-08-32-utc-1024x684.jpg\" alt=\"Male hand holding phone creates VPN for private network protection using Internet online.\" width=\"1024\" height=\"684\" srcset=\"https:\/\/yepads.com\/wp-content\/uploads\/2022\/07\/male-hand-holding-phone-creates-vpn-for-private-ne-2023-10-12-18-08-32-utc-1024x684.jpg 1024w, https:\/\/yepads.com\/wp-content\/uploads\/2022\/07\/male-hand-holding-phone-creates-vpn-for-private-ne-2023-10-12-18-08-32-utc-300x200.jpg 300w, https:\/\/yepads.com\/wp-content\/uploads\/2022\/07\/male-hand-holding-phone-creates-vpn-for-private-ne-2023-10-12-18-08-32-utc-768x513.jpg 768w, https:\/\/yepads.com\/wp-content\/uploads\/2022\/07\/male-hand-holding-phone-creates-vpn-for-private-ne-2023-10-12-18-08-32-utc-1536x1025.jpg 1536w, https:\/\/yepads.com\/wp-content\/uploads\/2022\/07\/male-hand-holding-phone-creates-vpn-for-private-ne-2023-10-12-18-08-32-utc-2048x1367.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-3431\" class=\"wp-caption-text\">Male hand holding phone creates VPN for private network protection using Internet online.<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Modern users have been expressing concerns about lack of privacy online for quite some time. We have seen gradual changes towards more data security and user privacy with many big-tech companies (Apple, Google, Microsoft).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the same time such products as VPNs and anti-detect browsers are seeing a real boom as users take the initiative in their own hands. Such tools allow for greater if not full security while browsing, as well as providing access to restricted resources (for instance, iGaming platforms in some GEOs). For reference, <\/span><a href=\"https:\/\/www.globenewswire.com\/news-release\/2022\/06\/20\/2465464\/0\/en\/Global-Virtual-Private-Network-VPN-Market-to-Reach-US-77-1-Billion-by-the-Year-2026.html\"><span style=\"font-weight: 400;\">the VPN market was estimated at $14.3 billion in 2021<\/span><\/a><span style=\"font-weight: 400;\"> and is expected to grow exponentially. <\/span><a href=\"https:\/\/www.security.org\/vpn\/statistics\/\"><span style=\"font-weight: 400;\">On this platform<\/span><\/a><span style=\"font-weight: 400;\">, you can get some more insights in this niche.<\/span><\/p>\n<h3><strong>Info products, education<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-3432 size-large\" src=\"https:\/\/yepads.com\/wp-content\/uploads\/2022\/07\/shutterstock_2175850117-1024x636.jpg\" alt=\"man typing on laptop \" width=\"1024\" height=\"636\" srcset=\"https:\/\/yepads.com\/wp-content\/uploads\/2022\/07\/shutterstock_2175850117-1024x636.jpg 1024w, https:\/\/yepads.com\/wp-content\/uploads\/2022\/07\/shutterstock_2175850117-300x186.jpg 300w, https:\/\/yepads.com\/wp-content\/uploads\/2022\/07\/shutterstock_2175850117-768x477.jpg 768w, https:\/\/yepads.com\/wp-content\/uploads\/2022\/07\/shutterstock_2175850117-1536x954.jpg 1536w, https:\/\/yepads.com\/wp-content\/uploads\/2022\/07\/shutterstock_2175850117-2048x1272.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Online learning and self-development have been among the most prominent trends of the past years. According to Forbes, the e-learning market is expected to <\/span><a href=\"https:\/\/codeless.co\/elearning-statistics\/\"><span style=\"font-weight: 400;\">reach $325 bn by 2025<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This kind of obtaining knowledge has become popular for its efficiency and cost-saving. One of the biggest contributing factors is that the target audience of various online schools and courses are adults who have an idea of what they want to achieve. This accounts for goal-setting and informed decisions of such users: they are looking for information and are ready to compare different options to find the most suitable. On this note: for this vertical, it\u2019s a good idea to use interactive landing pages that feature a compilation of educational offers or a quiz to \u201cfind the best option\u201d.<\/span><\/p>\n<h3><strong>Betting, gambling, and eSports\u00a0<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-3433 size-large\" src=\"https:\/\/yepads.com\/wp-content\/uploads\/2022\/07\/shutterstock_1903610854-1024x683.jpg\" alt=\"man betting on soccer game\" width=\"1024\" height=\"683\" srcset=\"https:\/\/yepads.com\/wp-content\/uploads\/2022\/07\/shutterstock_1903610854-1024x683.jpg 1024w, https:\/\/yepads.com\/wp-content\/uploads\/2022\/07\/shutterstock_1903610854-300x200.jpg 300w, https:\/\/yepads.com\/wp-content\/uploads\/2022\/07\/shutterstock_1903610854-768x512.jpg 768w, https:\/\/yepads.com\/wp-content\/uploads\/2022\/07\/shutterstock_1903610854-1536x1025.jpg 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">These verticals are always more or less popular, this is why we call them <\/span><i><span style=\"font-weight: 400;\">evergreen<\/span><\/i><span style=\"font-weight: 400;\">. And even so they manage to <\/span><a href=\"https:\/\/www.prnewswire.com\/news-releases\/global-gambling-markets-report-2022-2026--2030-increasing-popularity-of-gambling-apps-and-social-gambling-will-propel-the-growth-of-the-market-going-forward-301515642.html#:~:text=The%20global%20gambling%20market%20is,at%20a%20CAGR%20of%2018.4%25\"><span style=\"font-weight: 400;\">grow year-on-year<\/span><\/a><span style=\"font-weight: 400;\">: from $287.43 bn in 2021 to $458.93 bn in 2022 at a compound annual growth rate of 59.7%. The biggest chunks of the gambling market are Asia Pacific, Western Europe, North America, and the Middle East.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In recent years, the traditional gambling industry has seen a bit of decline with the pandemic restrictions, while the digital gambling and betting niche has been flourishing. Nowadays, online platforms that provide gambling services are no less popular, even though we are seeing more offline sports events and casinos gaining their former strength.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By the way, we have blog articles dedicated to working with <\/span><a href=\"https:\/\/yepads.com\/zh\/yep-ads-guide-how-to-run-affiliate-casino-offers-in-2021\/\"><span style=\"font-weight: 400;\">gambling <\/span><\/a><span style=\"font-weight: 400;\">\u548c <\/span><a href=\"https:\/\/yepads.com\/zh\/betting-vertical-we-bet-youre-gonna-love-it\/\"><span style=\"font-weight: 400;\">betting <\/span><\/a><span style=\"font-weight: 400;\">offers, go check them out.<\/span><\/p>\n<h3><strong>Lead generation<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-3434 size-large\" src=\"https:\/\/yepads.com\/wp-content\/uploads\/2022\/07\/shutterstock_2250415403-1024x576.jpg\" alt=\"lead generation\" width=\"1024\" height=\"576\" srcset=\"https:\/\/yepads.com\/wp-content\/uploads\/2022\/07\/shutterstock_2250415403-1024x576.jpg 1024w, https:\/\/yepads.com\/wp-content\/uploads\/2022\/07\/shutterstock_2250415403-300x169.jpg 300w, https:\/\/yepads.com\/wp-content\/uploads\/2022\/07\/shutterstock_2250415403-768x432.jpg 768w, https:\/\/yepads.com\/wp-content\/uploads\/2022\/07\/shutterstock_2250415403-1536x864.jpg 1536w, https:\/\/yepads.com\/wp-content\/uploads\/2022\/07\/shutterstock_2250415403-2048x1152.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Lead generation is a market that was <\/span><a href=\"https:\/\/www.theinsightpartners.com\/reports\/lead-generation-solution-market#:~:text=The%20lead%20generation%20solution%20market,as%20well%20as%20developed%20countries.\"><span style=\"font-weight: 400;\">estimated at $3,104 million in 2021<\/span><\/a><span style=\"font-weight: 400;\"> and is growing at a compound annual growth rate of 17.5%. At the same time, a noticeable lean towards promotional approaches can be seen throughout the industry. This makes lead gen niches like Solar, Home improvement, and <a href=\"https:\/\/yepads.com\/zh\/making-peoples-lives-better-with-health-insurance-home-improvements-and-financial-offers\/\">Insurance especially popular among users<\/a> and marketers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seasoned affiliates can consider the clinical trial vertical, a sub-vertical of lead generation. <\/span><a href=\"https:\/\/yepads.com\/zh\/clinical-trial-vertical-medical-trial-vertical-yep-ads-blog\/\"><span style=\"font-weight: 400;\">In our article<\/span><\/a><span style=\"font-weight: 400;\">, you can find valuable insights. Also, <\/span><a href=\"https:\/\/yepads.com\/zh\/email-traffic-for-affiliates-yep-ads-blog\/\"><span style=\"font-weight: 400;\">we have elaborated on working with email <\/span><\/a><span style=\"font-weight: 400;\">traffic, which can be a great fit for lead gen campaigns.<\/span><\/p>\n<h2><b>General trends for 2022<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Less and less user data: big-tech is focusing on privacy, developing encryption algorithms and different features (like the focus mode on iPhones) that make it harder to reach potential leads.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">With the decline of third-party cookies, marketers are forced to prioritize first-party data strategies. Most companies make an effort to get the information firsthand from their users. This takes different forms, for example, asking for permission to track and collect data and direct questions about goods and services (via polls and questionnaires).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">More live content with streaming, AR shopping, VR communication, etc. Live formats are seen as more engaging as users participate in the activity that is happening right here, right now.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">On a similar note, interactive content like <\/span><span style=\"font-weight: 400;\">quizzes, calculators, and product recommendations tend to bring more bang for your buck because they stand out and make users feel engaged.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Influencer marketing has turned from a gig into a stable promotional model with content creators becoming more and more like dedicated ambassadors.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This wraps it up for our first installment of the marketing trends 2022. Keep track of the changes in the industry to stay ahead of your game. And the Yep Ads team will always have your back!<\/span><\/p>\n<p><b>You Might Also Like<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/yepads.com\/zh\/affiliate-marketing-trends-2023\/\"><span style=\"font-weight: 400;\">Affiliate marketing trends: wrapping up 2022 and unraveling 2023<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/yepads.com\/zh\/affiliate-marketing-trends-for-2024\/\"><span style=\"font-weight: 400;\">Affiliate Marketing Trends for 2024<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/yepads.com\/zh\/affiliate-marketing-in-2025-top-trends-to-watch-and-prepare-for\/\"><span style=\"font-weight: 400;\">Affiliate Marketing in 2025: Top Trends to Watch and Prepare For<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/yepads.com\/zh\/marketing-trends-predictions-for-2026\/\"><span style=\"font-weight: 400;\">Marketing Trends &amp; Predictions for 2026<\/span><\/a><\/li>\n<\/ul>\n<div style=\"text-align: center; margin-top: 20px;\"><a href=\"https:\/\/yepads.com\/zh\/sign-up-for-advertisers-and-publishers\/?utm_source=blog&amp;utm_medium=seo&amp;utm_campaign=button#advertiser-sign-up\"><br \/>\n<img decoding=\"async\" class=\"aligncenter wp-image-11331 size-full\" src=\"https:\/\/yepads.com\/wp-content\/uploads\/2026\/01\/Blog-Creatives-600-x-400-px-73.webp\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/yepads.com\/wp-content\/uploads\/2026\/01\/Blog-Creatives-600-x-400-px-73.webp 600w, https:\/\/yepads.com\/wp-content\/uploads\/2026\/01\/Blog-Creatives-600-x-400-px-73-300x200.webp 300w, https:\/\/yepads.com\/wp-content\/uploads\/2026\/01\/Blog-Creatives-600-x-400-px-73-18x12.webp 18w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><br \/>\n<\/a><\/p>\n<div style=\"display: flex; gap: 20px; justify-content: center; margin-top: 20px;\"><a style=\"text-decoration: none; background-color: #fc6e19; color: white; font-weight: bold; padding: 14px 30px; border-radius: 30px; font-family: 'Proxima Nova', sans-serif; text-transform: uppercase; font-size: 14px; text-align: center; display: inline-block;\" href=\"https:\/\/yepads.com\/zh\/advertiser\/?utm_source=blog_adv&amp;utm_medium=seo&amp;utm_campaign=button#advertiser-sign-up\">Join as an Advertiser<\/a><br \/>\n<a style=\"text-decoration: none; background-color: #fc6e19; color: white; font-weight: bold; padding: 14px 30px; border-radius: 30px; font-family: 'Proxima Nova', sans-serif; text-transform: uppercase; font-size: 14px; text-align: center; display: inline-block;\" href=\"https:\/\/yepads.com\/zh\/publisher\/?utm_source=blog_pub&amp;utm_medium=seo&amp;utm_campaign=button#publisher-sign-up\">Join as a Publisher<\/a><\/div>\n<\/div>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>The first half of 2022 has seen some changes in how marketers approach popular traffic sources and what offer verticals they choose to work with. To stay flexible and adapt to changes, it is important to keep track of the affiliate marketing trends. This time, the Yep Ads team has identified an even heavier lean&hellip;<\/p>","protected":false},"author":1,"featured_media":3294,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[34,362],"tags":[],"class_list":["post-896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-digital-marketing-landscape"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Affiliate Marketing Trends 2022 (Q1\u2013Q2) | Yep Ads Insights<\/title>\n<meta name=\"description\" content=\"Discover the top affiliate marketing trends from Q1\u2013Q2 2022. 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