{"id":9153,"date":"2025-09-10T11:38:34","date_gmt":"2025-09-10T11:38:34","guid":{"rendered":"https:\/\/yepads.com\/?p=9153"},"modified":"2026-03-31T20:27:14","modified_gmt":"2026-03-31T20:27:14","slug":"norton-case-study","status":"publish","type":"post","link":"https:\/\/yepads.com\/zh\/norton-case-study\/","title":{"rendered":"Norton"},"content":{"rendered":"

CASE STUDY<\/h2>\n

Increasing market share through innovative and strategic pricing<\/span><\/p>\n

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59K<\/span><\/div>\n
YEAR TO DATE SALES<\/span><\/div>\n<\/div>\n

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148%<\/span><\/div>\n
YoY GROWTH IN US<\/span><\/div>\n<\/div>\n

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75%<\/span><\/div>\n
INCREASE IN ROAS<\/span><\/div>\n<\/div>\n<\/div>\n
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ABOUT<\/div>\n

NORTON<\/b><\/h2>\n

Norton is a trusted leader in computer security, offering a comprehensive range of solutions to safeguard devices from a wide array of online threats.<\/span><\/p>\n

Their flagship product, Norton 360, provides a robust layer of defence against viruses, malware, ransomware, and other malicious software. It also includes features like password management, VPN, dark web monitoring, and parental controls, ensuring a holistic approach to cybersecurity.<\/span><\/p>\n<\/div>\n

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PROBLEM<\/h2>\n

The client approached us with the goal of expanding their market share and boosting sales in North America while maintaining and improving their ROAS in the region. Traditionally, as volume increases, ROAS tends to decline in North America. However, through innovative pricing and product strategies, we successfully avoided this challenge, achieving growth in both sales volume and ROAS stability.<\/span><\/p>\n<\/div>\n<\/div>\n

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INSIGHTS<\/h2>\n
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