{"id":940,"date":"2022-09-14T09:52:06","date_gmt":"2022-09-14T09:52:06","guid":{"rendered":"https:\/\/yepads.com\/vpn-vertical-2022-affiliate-marketing-yep-ads-3\/"},"modified":"2026-03-31T20:48:47","modified_gmt":"2026-03-31T20:48:47","slug":"vpn-vertical-2022-affiliate-marketing-yep-ads-3","status":"publish","type":"post","link":"https:\/\/yepads.com\/zh\/vpn-vertical-2022-affiliate-marketing-yep-ads-3\/","title":{"rendered":"VPN vertical 2022: anonymity and access"},"content":{"rendered":"

VPN, safety, and anonymity are the words that one hears quite often nowadays. <\/span>As we have mentioned previously<\/span>, the trend for cybersecurity is rather strong, which means that VPNs and antivirus software offers are on the rise and are expected to grow further. According to the <\/span>Global VPN Adoption Index<\/span>, users downloaded VPN applications nearly 215 million times in the first half of 2022. Moreover, there are about <\/span>1.2 billion of VPN users worldwide<\/span><\/a>, while the global cybersecurity market generates over <\/span>$40 billion every year<\/span><\/a>.<\/span><\/p>\n

In this article, we will take a look at what makes VPN offers so attractive to users, what traffic sources work best for these products, and how you can approach an ad campaign to get the most out of this vertical.<\/span><\/p>\n

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Who needs VPNs<\/b><\/h2>\n

Let\u2019s start with the basics: what is a VPN, and how does it work?<\/span><\/p>\n

VPN or virtual private network is a software solution that creates a point-to-point connection between a user\u2019s device and a remote location, this connection is inaccessible to unauthorized users. Since the connection is private, it conceals the user’s IP address and encrypts the data that is transmitted. For greater security and easy access to different resources, the VPN protocol also uses an intermediary server in a location different from the user\u2019s, so it would also seem that the user is in a different country.<\/span><\/p>\n

\"VPN<\/p>\n

When it comes to affiliate marketing, VPN products are a part of the cybersecurity vertical and can frequently be seen alongside antivirus solutions. This niche is not young: the first VPNs appeared in 1996 as a business-oriented peer-to-peer solution for a secure connection between a computer and the World Wide Web. Later, the VPN protocol that has been intended for corporate use and secure access to private information has become a go-to solution for many Internet users. Some sought easy access to regional or restricted websites, others wanted to conceal their online presence. Overall, more than 31% of all internet users rely on VPN services, <\/span>according to a survey by SurfShark<\/span><\/a>.<\/span><\/p>\n

Despite more than 25 years of existence and millions of users, the VPN has seen a renaissance of sorts after the 2019 pandemic hit the globe. With worldwide lockdowns, more people required remote access to their corporate networks and software that became inaccessible to anyone outside the brick-and-mortar office. Other uses of VPN include procuring access to region-specific content such as media, streaming platforms, or file-exchange websites. Though prompted by the pandemic, the popularity of VPN products does not seem to wane in 2022 as many people have shifted to working remotely regardless of the international situation.<\/span><\/p>\n

\"VPN<\/p>\n

Another piece of information worth noticing: the VPN protocol originated on personal computers and in later years mostly moved to mobile devices. Thus, we have seen more VPN products and offers for mobile traffic. However, lately one could notice more advertisers with stand-alone VPN products for desktop emerging. So, we can conclude that this vertical is rather versatile, and affiliate marketers would find suitable offers for any type of traffic.<\/span><\/p>\n

Traffic sources and approaches<\/b><\/h2>\n

Before we dive deeper, you should always keep in mind that permitted and restricted traffic sources as well as eligible GEOs and promotional angles vary depending on the advertiser. Make sure to clarify all the details with your affiliate manager before launching a campaign.<\/span><\/p>\n

Based on our internal research, the following traffic sources bring considerable volumes of high-quality traffic: <\/span>Push notifications<\/span> and <\/span>In-page push<\/span>, <\/span>Pop-up<\/span> and <\/span>Pop-under<\/span>, as well as <\/span>Interstitial ads<\/span>.<\/span><\/p>\n

\"man<\/p>\n

And here are some of the creative angles that perform well, based on the experience of the Yep Ads team.<\/span><\/p>\n