{"id":946,"date":"2022-10-17T01:54:01","date_gmt":"2022-10-17T01:54:01","guid":{"rendered":"https:\/\/yepads.com\/push-traffic-for-affiliates-in-2022\/"},"modified":"2026-03-31T20:48:39","modified_gmt":"2026-03-31T20:48:39","slug":"push-traffic-for-affiliates","status":"publish","type":"post","link":"https:\/\/yepads.com\/zh\/push-traffic-for-affiliates\/","title":{"rendered":"Push Traffic for Affiliates in 2025: How Push Ads Work"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Some ad formats come and go. Push traffic and push ads? They\u2019ve proven they\u2019re here to stay relevant regardless of the situation in the <\/span><a href=\"https:\/\/yepads.com\/zh\/what-is-affiliate-marketing-full-guide\/\"><span style=\"font-weight: 400;\">affiliate market<\/span><\/a><span style=\"font-weight: 400;\">. Even in 2025, they continue to deliver clicks, conversions, and scale for affiliates who know how to use them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remarkably, push ads continue to prove their relevance. Even with new ad formats competing for attention, push remains a strong and reliable traffic source. In this article, we\u2019ll look at the strengths and weaknesses of push advertising, how it fits into different conversion flows, and a few practical tips to<\/span><a href=\"https:\/\/yepads.com\/zh\/how-to-build-better-campaigns\/\"><span style=\"font-weight: 400;\"> make your campaigns more effective<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><b>Key Takeaways<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Push traffic for affiliates remains effective in 2025<\/b><span style=\"font-weight: 400;\">, offering strong reach across both desktop and mobile.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Best verticals<\/b><span style=\"font-weight: 400;\">: dating, sweepstakes, e-commerce, finance, utilities, and betting.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Strengths<\/b><span style=\"font-weight: 400;\">: simple opt-in, retargeting potential, customizable creatives, and high engagement when done right<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Challenges<\/b><span style=\"font-weight: 400;\">: ad fatigue, small creative space, and blocked notifications on some devices.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Optimization tips<\/b><span style=\"font-weight: 400;\">: bid smart, test creatives often, use advanced CPC models, and avoid oversaturation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Campaign flows<\/b><span style=\"font-weight: 400;\">: push can work as a direct funnel (ad \u2192 page \u2192 conversion) or as part of a layered strategy with warm-up landers and retargeting.<\/span><\/li>\n<\/ul>\n<h2>Table of Contents<\/h2>\n<ul>\n<li>Main Features of Push Ads<\/li>\n<li>Strengths of Push Advertising<\/li>\n<li>Limitations of Push Traffic<\/li>\n<li>Best Affiliate Verticals for Push Traffic<\/li>\n<li>How Push Campaign Flows Work in 2025<\/li>\n<li>Tips for Running Profitable Push Ad Campaigns<\/li>\n<li>Final Thoughts on Push Traffic in 2025<\/li>\n<li>FAQs<\/li>\n<\/ul>\n<h3><b>Main Features of Push Ads<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Push may not be the newest format anymore, but it has stood the test of time. It started with simple<\/span><a href=\"https:\/\/yepads.com\/zh\/mobile-marketing\/\"><span style=\"font-weight: 400;\"> mobile push notifications<\/span><\/a><span style=\"font-weight: 400;\"> (lock screen, in-app, or messenger) and expanded into browsers. They\u2019re short, eye-catching, and take up very little space \u2014 which makes them hard to ignore without being too intrusive.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8833\" src=\"https:\/\/yepads.com\/wp-content\/uploads\/2022\/10\/Blog-Creatives-600-x-400-px-13.png\" alt=\"\" width=\"1200\" height=\"800\" srcset=\"https:\/\/yepads.com\/wp-content\/uploads\/2022\/10\/Blog-Creatives-600-x-400-px-13.png 1200w, https:\/\/yepads.com\/wp-content\/uploads\/2022\/10\/Blog-Creatives-600-x-400-px-13-300x200.png 300w, https:\/\/yepads.com\/wp-content\/uploads\/2022\/10\/Blog-Creatives-600-x-400-px-13-1024x683.png 1024w, https:\/\/yepads.com\/wp-content\/uploads\/2022\/10\/Blog-Creatives-600-x-400-px-13-768x512.png 768w, https:\/\/yepads.com\/wp-content\/uploads\/2022\/10\/Blog-Creatives-600-x-400-px-13-18x12.png 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Image Source: Yep Ads<\/span><\/p>\n<h3><b>Strengths of Push Advertising<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quick and simple opt-in process \u2014 one click is usually enough.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Notifications can include a headline, short text, image, and link. Some browsers allow rich push with larger visuals and action buttons.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Works across both desktop and mobile, making retargeting easier.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Effective for user retention \u2014 a reminder often brings people back to your site or app.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Highly adaptable: suitable for different verticals and audiences.<\/span><\/li>\n<\/ul>\n<h3><b>Limitations of Push Traffic<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Many desktop users block push notifications automatically.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Limited space for messaging \u2014 headlines and creatives need to deliver impact fast.<\/span><\/li>\n<\/ul>\n<h3><b>Best Affiliate Verticals for Push Traffic<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Push works particularly well for:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Games, software, and utilities<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Subscription or deposit-based offers (casino, betting, e-commerce with frequent purchases)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sweepstakes, finance, and dating<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Verticals like dating, sweepstakes, and e-commerce often convert more easily because actions are simple or low-cost. In contrast, gambling, apps, and higher-ticket products may need more persuasion due to deposits, multiple transactions, or higher prices.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s also important to note the difference between SOI (single opt-in) and DOI (double opt-in). <a href=\"https:\/\/www.getresponse.com\/blog\/single-opt-in-vs-double-opt-in#:~:text=The%20grand%20total%20reflects%20this%20trend%2C%20with%20SOI%20at%201.28%25%2C%20which%20is%20significantly%20higher%20than%20the%20DOI%20rate%20of%200.33%25.\">DOI usually costs more<\/a> but brings higher-quality leads, especially in demanding verticals with bigger payouts.<\/span><\/p>\n<h3><b>How Push Campaign Flows Work in 2025<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The traditional funnel is straightforward: a user sees your notification, clicks, lands on your page, and completes an action. This flow is still widely used in 2025.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Push can also play a role in more layered strategies. For example, some affiliates send users from push to messengers or social channels, where warm-up content builds trust before the conversion. Others use push as a support channel for existing campaigns \u2014 attracting users with a banner, nurturing them with an advertorial, and later re-engaging them with push notifications.<\/span><\/p>\n<h3><b>Tips for Running Profitable Push Ad Campaigns<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Bid smart<\/b><span style=\"font-weight: 400;\">: don\u2019t stick to the bare minimum. Low bids often bring low-quality traffic.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Use advanced models<\/b><span style=\"font-weight: 400;\">: Smart CPC and automated bidding help optimize in real time.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Test creatives<\/b><span style=\"font-weight: 400;\">: different images, headlines, and angles can dramatically change performance.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Focus on clickability<\/b><span style=\"font-weight: 400;\">: a strong headline plus an engaging image is essential.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mind your timing<\/b><span style=\"font-weight: 400;\">: test to see when your audience responds best.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Target fresh subscribers<\/b><span style=\"font-weight: 400;\">: they\u2019re more likely to engage than older ones.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Avoid oversaturation<\/b><span style=\"font-weight: 400;\">: too many notifications can drive users to unsubscribe.<\/span><\/li>\n<\/ul>\n<h3><b>Final Thoughts on Push Traffic in 2025<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Push ads may look simple, but when combined with the right targeting and creative strategy, they remain a powerful tool in 2025. They can attract new users, retarget existing ones, and support your overall conversion flow. The key is balance: keep campaigns personal, well-timed, and optimized, and push will continue to deliver strong results.<\/span><\/p>\n<p><b>You Might Also Like<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/yepads.com\/zh\/non-obvious-traffic-sources-yep-ads-2\/\"><span style=\"font-weight: 400;\">Traffic sources you might have overlooked<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/yepads.com\/zh\/new-social-traffic-sources-for-affiliates\/\"><span style=\"font-weight: 400;\">New Social Traffic Sources For Affiliates in 2026<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/yepads.com\/zh\/native-ads-for-your-advertising-strategy\/\"><span style=\"font-weight: 400;\">Native ads for your advertising strategy<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/yepads.com\/zh\/whats-the-difference-between-native-ads-vs-display-ads\/\"><span style=\"font-weight: 400;\">What&#8217;s the Difference Between Native Ads vs. Display Ads<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/yepads.com\/zh\/frequency-capping-explained-stop-ad-fatigue\/\"><span style=\"font-weight: 400;\">Frequency Capping Explained: Stop Ad Fatigue<\/span><\/a><\/li>\n<\/ul>\n<p><b>FAQs<\/b><b><br \/>\n<\/b><b>What is push traffic in affiliate marketing?<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Push traffic refers to users reached via push notifications on mobile or desktop devices. Affiliates use it to promote offers by delivering short, clickable ads directly to a subscriber\u2019s device.<\/span><\/p>\n<p><b>Which verticals perform best with push ads in 2025?<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Dating, sweepstakes, utilities, e-commerce, finance, and betting are still among the top verticals for push ads.<\/span><\/p>\n<p><b>Are push ads still effective in 2025?<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Yes. Despite competition from newer formats, push ads remain cost-effective, scalable, and versatile when paired with the right targeting and creatives.<\/span><\/p>\n<p>&nbsp;<\/p>\n<div style=\"text-align: center; margin-top: 20px;\"><a href=\"https:\/\/yepads.com\/zh\/sign-up-for-advertisers-and-publishers\/?utm_source=blog&amp;utm_medium=seo&amp;utm_campaign=button#advertiser-sign-up\"><br \/>\n<img decoding=\"async\" class=\"aligncenter wp-image-11331 size-full\" src=\"https:\/\/yepads.com\/wp-content\/uploads\/2026\/01\/Blog-Creatives-600-x-400-px-73.webp\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/yepads.com\/wp-content\/uploads\/2026\/01\/Blog-Creatives-600-x-400-px-73.webp 600w, https:\/\/yepads.com\/wp-content\/uploads\/2026\/01\/Blog-Creatives-600-x-400-px-73-300x200.webp 300w, https:\/\/yepads.com\/wp-content\/uploads\/2026\/01\/Blog-Creatives-600-x-400-px-73-18x12.webp 18w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><br \/>\n<\/a><\/p>\n<div style=\"display: flex; gap: 20px; justify-content: center; margin-top: 20px;\"><a style=\"text-decoration: none; background-color: #fc6e19; color: white; font-weight: bold; padding: 14px 30px; border-radius: 30px; font-family: 'Proxima Nova', sans-serif; text-transform: uppercase; font-size: 14px; text-align: center; display: inline-block;\" href=\"https:\/\/yepads.com\/zh\/advertiser\/?utm_source=blog_adv&amp;utm_medium=seo&amp;utm_campaign=button#advertiser-sign-up\">Join as an Advertiser<\/a><br \/>\n<a style=\"text-decoration: none; background-color: #fc6e19; color: white; font-weight: bold; padding: 14px 30px; border-radius: 30px; font-family: 'Proxima Nova', sans-serif; text-transform: uppercase; font-size: 14px; text-align: center; display: inline-block;\" href=\"https:\/\/yepads.com\/zh\/publisher\/?utm_source=blog_pub&amp;utm_medium=seo&amp;utm_campaign=button#publisher-sign-up\">Join as a Publisher<\/a><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Some ad formats come and go. Push traffic and push ads? They\u2019ve proven they\u2019re here to stay relevant regardless of the situation in the affiliate market. Even in 2025, they continue to deliver clicks, conversions, and scale for affiliates who know how to use them. Remarkably, push ads continue to prove their relevance. Even with&hellip;<\/p>","protected":false},"author":1,"featured_media":947,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[34,342],"tags":[],"class_list":["post-946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-push-retargeting"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Push Traffic: A Guide for Affiliate Success - Yep<\/title>\n<meta name=\"description\" content=\"Learn the strengths of push traffic and how it remains essential for affiliates looking to boost clicks and conversions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/yepads.com\/zh\/push-traffic-for-affiliates\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Push Traffic: A Guide for Affiliate Success - 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