Posts by Cadance Tan

Staying competitive in the HVAC industry isn’t just about delivering quality service—it’s about consistently attracting new customers before your competitors do. With so many HVAC contractors fighting for attention, relying on one lead source isn’t enough anymore. Whether you’re launching your HVAC business or trying to scale, lead generation is the lifeline that keeps the…

Health insurance is a massive industry, with the U.S. market projected to reach over 1.5 trillion dollars in 2025. But for health insurance agents and companies, that growth brings its own challenges. Rising acquisition costs, tighter compliance, and an increasingly competitive field make it harder to consistently find high-quality health insurance leads. This is where…

Digital marketing casts a wide net. It covers everything from social media marketing and email campaigns to search engine optimization and content development. But within this broader range lies a more targeted, performance-driven approach—performance marketing. The terms often get used interchangeably, which leads to confusion. But recognizing the key differences between digital marketing vs performance…

Finding new electrician leads isn’t as easy as it used to be. Between online competition, aggregator platforms, and the rise of DIY tutorials, your electrician business needs more than a toolbox and good reviews to stay booked. Unlike HVAC or plumbing, electrical services often aren’t needed on a regular basis. That means you can’t always…

Mobile marketing isn’t just growing—it’s thriving. In 2025, the mobile space continues to dominate digital advertising, with global users spending more time (and money) on their phones than ever before. But for newcomers, diving into this world can feel overwhelming. Which mobile strategies are worth your time? What campaign examples actually bring in revenue? Let’s…

If you’re serious about affiliate marketing, here’s a hard truth: you must know your numbers—every single day. It’s surprising how many affiliates fail to track exactly how much they’re earning daily or weekly. And while tracker platforms give you a nice overview, they often rely on estimates—especially when it comes to cost data. That’s why…

Confused about split-testing? Already making $100/day but want to scale? Overwhelmed by the sheer number of steps? You’re not alone. This guide simplifies the process. Whether you’re launching your first campaign or optimizing for higher ROI, these 10 steps remove the guesswork and get you results—faster. 1. Decide What to Promote Every great campaign begins…

Let’s get one thing straight: scaling an affiliate marketing campaign to $10,000+ a day isn’t about luck or finding a magic offer. It’s about mastering the fundamentals, building smart systems, and executing with focus. Even as the affiliate space evolves, the core principles of growth remain the same. If you’re serious about scaling, this guide…

When it arrived as a publicly available space a few years ago, the metaverse changed the digital marketing environment. Forward-thinking marketers are poised to take the virtual worlds by storm, while many remain uncertain about their promotional strategies. The metaverse presents a critical opportunity for businesses, for instance, the US brands are projected to increase…

In affiliate marketing, success doesn’t come from luck — it comes from consistent, strategic execution. The top campaigns are built overnight; they’re constructed brick by brick, decision by decision. If you’re serious about growth, it’s time to stop chasing shortcuts and start thinking like a strategist. Let’s break down how top affiliates optimize their campaigns,…