Case Study2
Protected: Temu
International user growth through omni-channel media on O&O, SEO, social, and content
In Sales Year to Date
New Customer Success Rate
approval rate
In Sales Year to Date
New Customer Success Rate
approval rate
About
Temu
Temu is an emerging e-commerce platform that has quickly gained traction in the global market. Leveraging a diverse range of products and competitive pricing, Temu has positioned itself as a formidable player in the online shopping space.
Approach
We strategically targeted the right audience through our O&O, SEO, social and content channels. To maximize our efforts, we closely monitored specific placements, analyzing their performance to identify largest growth potential between mobile and web placements. This ongoing optimization process enabled us to effectively scale our campaigns. With the insights gained from our data, we can now adapt our strategies to different regions, facilitating Temu's growth in various countries . This targeted approach ensures that we reach potential customers more effectively, driving better results across our international markets.
Problem
In the competitive e-commerce landscape, attracting repeat customers is challenging. With numerous options available, consumers often shop around, making loyalty hard to achieve. Retaining existing customers is more cost-effective than acquiring new ones, yet many businesses struggle to create compelling reasons for them to return.
Results
With our help, Temu saw growth in various geos including Germany, France and the Netherlands. They also saw a stabilization of new and existing users with 60% existing users and 40% new users on the platform. This reflects strong customer loyalty as well as showcasing Temu’s effective brand name which helps with our marketing strategies and broad appeal to diverse audiences.
Insights
Yep Ads excelled in targeting efficiency, ensuring ads reached the most promising users, optimizing return on ad spend. The high-quality ad creatives and placements captured user interest, driving impressive install and conversion rates. Continuous optimization strategies enabled real-time adjustments, maintaining peak performance amidst evolving market dynamics.