Case Study

Global Retail App

International user growth through omni-channel media on O&O, SEO, social, and content

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K+

Sales YEAR TO DATE

%+

New Customer Success Rate

+

Countries

K+

Sales YEAR TO DATE

%+

New Customer Success Rate

+

Countries

About

Global Retail App

An emerging e-commerce platform quickly gained traction in the global market. Leveraging a diverse range of products and competitive pricing, this e-commerce app has positioned itself as a formidable player in the online shopping space.

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Approach

We strategically targeted the right audience through our O&O, SEO, social and content channels. To maximize our efforts, we closely monitored specific placements, analyzing their performance to identify the largest growth potential between mobile and web placements.

This ongoing optimization process enabled us to effectively scale our campaigns. With the insights gained from our data, we can now adapt our strategies to different regions, facilitating the app's growth in various countries. This targeted approach ensures that we reach potential customers more effectively, driving better results across our international markets.

Problem

In the competitive e-commerce landscape, attracting repeat customers is challenging. With numerous options available, consumers often shop around, making loyalty hard to achieve. Retaining existing customers is more cost-effective than acquiring new ones, yet many businesses struggle to create compelling reasons for them to return.

Results

With our help, the app saw growth in 30+ countries globally leading with the United States at a 23% month over month increase in ad spend. Followed by next growth regions in European markets including the United Kingdom, Germany, France and the Netherlands. They also saw a stabilization of new and existing users with 67%+ new users on the platform.

This reflects strong customer loyalty as well as showcasing the app's effective brand name which helps with our marketing strategies and broad appeal to diverse audiences for acquiring new users.

Insights

The brand's strategic focus on key international markets and a balanced mix of existing and new users highlight its potential for continued growth in the competitive e-commerce landscape. With a robust user engagement strategy and an expanding product offering, this platform is well-positioned to capture an even larger share of the global market in the coming years.