Jobble
КОНКРЕТНЫЙ ПРИМЕР
Growth through CPL campaigns while mitigating buyer drop out.
MONTHLY VOLUME
JOBBLE
Partnered with leading auto insurance buyers, Jobble offers its customers affordable auto insurance options that cover both personal and work-related driving. The primary objective was to generate quality leads and maintain growth, though this can be challenging due to unforeseen buyer dropouts and an oversaturation of traffic partners promoting the same brand.
ПРОБЛЕМА
With only a few key buyers in the US, it was essential to meet effective close rates to avoid the risk of sudden performance drops due to buyer drop outs.
Our primary traffic channel was Facebook, where targeting and creative strategies have a history of attracting customers with poor driving histories or credit, who often look for cheaper plans. An approach we avoided as this typically results in lower customer value for buyers.
Additionally, since Jobble was already a well-established brand in the auto insurance sector, there was already an oversaturation of traffic partners running the offer. This sometimes led to a decrease in the overall quality of the brand for buyers (Also affecting our RPC’s) which was beyond our control.
INSIGHTS
Prior to our partnership with Jobble in 2024, the brand was reaching a saturation point due to various partners targeting the same creative angles and traffic channels. Jobble had also been distributed across multiple network platforms due to previous partners rebrokering the offer, making it difficult for their team to identify which partners were negatively affecting the overall campaign. Following discussions, they chose to cut all partners for 2025 and relaunch it as an exclusive campaign with trusted partners only, including Yep Ads.
АППРОАКЦИЯ
Facebook was our main traffic channel due to its large user base in the US, as its primary goal was to drive volume. However, with many media buyers targeting similar audiences and creative angles, we recognized the potential for oversaturation on the platform. Since most creatives on the platform focused on typical cost-saving angles and price points via display ads, which often attract customers with lower ROI for buyers, we shifted our approach to using short-form video placements to improve user engagement and maximize ROI.
РЕЗУЛЬТАТЫ
As large buyers such as progressive and allstate started to pull back from purchasing leads from Jobble’s brand overall, rather than making targeted cuts to specific traffic partners, it was essential to find ways to prevent other networks from damaging the campaign’s performance, ensuring long-term success for their buyers and our media buying efforts.
