Frequency Capping Explained: Stop Ad Fatigue

You visit one website, scroll through Instagram, open a random app and boom. The same ad again. And again. And again. At first, it’s harmless. Then it’s annoying. Then you swear you’ll never buy from that brand just out of spite. That’s what happens when advertisers skip frequency capping, a simple rule that decides how…

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8 Black Friday 2025 Predictions for Affiliates and Performance Marketers

Best time to scale is now! Last year in 2024, a record-breaking 197 million consumers shopped over the Thanksgiving to Cyber Monday weekend. It shattered expectations and proved one thing: even with inflation, changing habits, and tighter budgets, the holiday shopping rush isn’t slowing down. For affiliates and performance marketers, Q4 is a make-or-break season.…

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How to Get Found on ChatGPT and Google AI

Generative Engine Optimization visual comparison of the optimized websites being shown by GEOs

The hottest topic out there, and the question companies are now investing their budgets in. What’s the cheat code? How do AI algorithms work? LinkedIn and Reddit SEO communities are actively discussing the ways and options to optimize websites and win AI citations and get mentioned everywhere. Today, we will break down all the freshest…

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Who Can Become an Affiliate & How to Get Started in 2026

Affiliate marketing has gone from side hustle to serious empire-building. In 2026, it’s no longer about just placing links—it’s about mastering traffic, creating trust, and locking in partnerships that scale. The question isn’t “Can you make money in affiliate marketing?” — it’s “How far can you take it?” Affiliate marketing has grown into one of…

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Прогнозы тенденций цифрового маркетинга на четвертый квартал

Для медиабайеров наступил самый важный сезон в году. Бюджеты больше, намерения потребителей выше, а конкуренция достигла своего пика. В 2025 году изменения в вертикалях и источниках трафика открывают новые возможности для брендов и издателей, которые знают, где искать. Хотите узнать, где искать и как получить...

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Максимизация возможностей издателей в вертикали GLP-1

The GLP-1 vertical has quickly become one of the hottest opportunities for publishers in 2026. GLP-1s aren’t just living in the doctor’s office anymore — they’ve stepped right into the spotlight. Once seen only as treatments for weight management and type 2 diabetes, these medications are now front-page news, fueling conversations on social media, and…

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Google Ads for Lead Generation — What Works in 2026

Every brand wants leads yesterday — and Google Ads delivers. Unlike other channels where you’re interrupting people, here you show up exactly when someone is ready to take action.   If you need leads quickly, Google Ads remains one of the best tools available in 2026. Why? Because when someone types “plumber near me” or “get…

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