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Pay-Per-Call affiliate marketing is a performance model where affiliates earn commissions for driving qualified inbound phone calls to advertisers. Instead of clicks or form fills, the conversion is a tracked phone call usually validated by duration, caller intent, geography, or a post-call outcome. It’s high-intent traffic that often commands higher payouts, but it requires precise…

ChatGPT is about to get something it’s never had before: ads inside the chat experience. And no, this isn’t “just another new placement.” This is OpenAI testing a new way to monetize attention inside one of the most-used AI tools in the world. If you’re a brand, marketer, or performance team, you’re probably thinking the…

Ads inside ChatGPT are no longer a rumour. This is the first time AI chat has started behaving like a real media platform. Last week, on January 16th, OpenAI officially confirmed that advertising is coming to ChatGPT – marking one of the biggest shifts in how generative AI products may be funded and scaled going…

Everyone who has meta ads set up is wondering how to optimize the campaign and what new updates are happening with Facebook. To keep the game interesting, Meta’s Andromeda update didn’t arrive with a formal announcement and explanation of what exactly it “likes” or a new toggle inside Ads Manager. Most advertisers noticed it the…