Vivint
CASE STUDY
International user growth through omni-channel media on O&O, SEO, social, and content
SOLD
GENERATED
PARTNERSHIP
VIVINT
Vivint is a leading provider of professionally installed, fully integrated smart home security systems, offering 24/7 monitoring and support. Their product lineup includes home security sensors, safety alarms, security camera systems, smart locks, lighting, and more.
PROBLEM
The home security industry is highly saturated with numerous players, from established brands to new startups. This creates a lot of noise in the market, making it difficult to stand out. Differentiating your brand from competitors can be a major challenge, especially when many offer similar products and services.
INSIGHTS
Through consistent and effective communication with the team at Vivint, combined with a high level of marketing transparency, we have established a strong, long-term partnership built on trust. This collaborative approach has enabled us to optimize our marketing strategies in real-time by leveraging the valuable data shared.
The insights provided allow us to make informed adjustments swiftly, ensuring continued success. As a result, we’re confident in the ongoing growth of Vivint’s business and look forward to expanding its reach and impact in the near future.
APPROACH
We carefully identified and targeted the right audience across our owned and operated (O&O) platforms, as well as through our SEO, social media, and content channels. To ensure the best possible results, we continuously monitored specific ad placements and analyzed their performance, focusing on pinpointing the areas with the highest growth potential.
This ongoing optimization process has enabled us to harness valuable data from closely related verticals, such as home services, home warranty, and home insurance. By leveraging this data, we’ve been able to fine-tune our marketing strategies, ensuring that key performance metrics are consistently met and driving the overall success of our campaigns.
RESULTS
With our assistance, Vivint has successfully gained 10,000+ new organic leads that are highly likely to convert into purchases, thanks to our strategic use of review and comparison sites. By offering users detailed, unbiased feedback on the advantages and disadvantages of both Vivint and its competitors, we were able to guide informed decision-making.
This approach played a key role in helping us meet and exceed our performance KPIs, including maintaining a cost-per-sale of under $650 year-over-year. Our efforts have not only driven high-quality leads but also ensured sustainable growth and consistent results.