How to Get Found on ChatGPT and Google AI

The hottest topic out there, and the question companies are now investing their budgets in. What’s the cheat code? How do AI algorithms work? LinkedIn and Reddit SEO communities are actively discussing the ways and options to optimize websites and win AI citations and get mentioned everywhere.

Today, we will break down all the freshest info gathered online and based on our own SEO experience. 

Why Are Brands Investing in Generative Engine Optimization

Instead of scrolling through a list of links, users now see full AI-generated answers from tools like ChatGPT 5, Perplexity, and Google’s AI Overview, which are showing up right at the top of the search results. 

For context, studies show that the first organic Google result gets an average click-through rate of about 28%, meaning those new AI answers are sitting above what used to be the most valuable real estate on the web.

Image Source: Google Search

People don’t just “Google” things anymore — they ask. “What’s the best VPN for small teams?” “Which home insurance is worth it in Toronto?” That’s the new reality: people are using generative engines to find their answers. 

If you’re a digital marketing or SEO team, this shift is huge. Getting found on ChatGPT or Google AI isn’t about chasing rankings — it’s about building trust signals, structured clarity, and this is something that brands are investing in right now.

Let’s break it all down step by step.

Table of Contents

• How can I get my company mentioned in ChatGPT?
• What AI Search Means for Marketers
• How ChatGPT and Google AI Find and Rank Content
• What AI-Optimized Content Looks Like
• Building Authority: Why Mentions Matter More Than Ever
• Technical SEO for AI Discovery
• Real-World Tips and Industry Insights
• FAQs: ChatGPT & Google AI Visibility
• Final Thoughts

How can I get my company mentioned in ChatGPT?

The short and quick answer is – follow the best SEO practices, and focus on giving the fullest and most insightful information in straightforward wording. 

One more recommendation that we found helpful is to try to understand the thought process of generative engines. Search the queries you want to rank for on the AI models that matter to you, and analyze the sources that AIs are choosing right now and create similar content, but make it even more insightful and helpful.

Content first! There is no such thing as insert this code into the backend or “buy a pro plan on ChatGPT to be awarded with rankings.” You still have to optimize your content, work on making it helpful, and conduct the studies around the topic that are in demand right now. 

What AI Search Means for Marketers

So, if you are here, you already know that AI-driven search has changed the game. Everyone who is not working on GEO (generative engine optimization) is missing out in the long run. 

Instead of typing queries and getting 10 links, users now get one summarized answer — often built from a mix of trusted websites, brand pages, Reddit discussions, and review sites.

That means:

• Traditional ranking is no longer enough. You need to be cited, quoted, or referenced.
• Topical authority beats keyword stuffing. AI pulls from the best, most consistent sources across the web.
• Visibility depends on credibility. A brand that’s mentioned and trusted gets surfaced — even if it’s not ranked #1 organically.

How ChatGPT and Google AI Find and Rank Content

AI tools rely on signals that resemble SEO but are smarter and context-based.

Here’s what they prioritize:

• High-quality, structured writing that clearly answers user intent.
• Consistent brand information across your site, directories, and social platforms.
• Trusted mentions — especially from news sites, blogs, or Reddit threads that Google indexes.
• Schema markup and structured data to help AI “read” your site properly.
• Reputation signals like reviews, backlinks, and E-E-A-T (Experience, Expertise, Authoritativeness, Trust).

How can we find these AI mentions faster? One of the options is to use Brand Radar by Ahrefs, which can show you the AI visibility and results that are ranking right now, which you can filter and see the mentions and citations in different models.

Image source: Ahrefs Updates

What AI-Optimized Content Looks Like

You can’t “hack” AI visibility but you can make your content AI-friendly.

Focus on:

• Directly answering questions. Think: clear headings (“What is…”, “How to…”) and short, factual explanations.
• Clarity and formatting. Use bullet points, lists, and tables.AI loves structured text.
• Keyword intent. Like in Ahrefs, categorize queries as:
• Informational: “What is affiliate marketing?”
• Commercial: “Best affiliate programs for beginners 2025”
• Transactional: “Sign up for the affiliate network USA”
  Target all three types strategically.
• Readable structure. Write so that if someone copied your paragraph into ChatGPT, it’d sound clear and confident.

Pro tip: Treat every blog like it could be quoted word-for-word by an AI model. Clear, self-contained answers are your new ranking power.

4. Building Authority: Why Mentions Matter More Than Ever

Here’s what’s interesting: ChatGPT and Google AI don’t always read your site directly.
They gather data from the wider web — including mentions, citations, and related discussions.

For example: 

Here, where we searched for the “Best VPN for school,” Google’s AI Overview gave us extracted info from different review websites, as they have authority for the full and trustworthy reviews on the VPNs. So for Nord VPN to get mentioned there, they had to get mentioned at the top of the lists of these review websites. 

Image Source: Google Search

So, how do you get mentioned?

Build “signal presence” across:

• Industry articles and guest posts — they boost credibility.
• Product listings, directories, and review sites.
• Influencer collaborations or brand mentions. The more other sources talk about you, the more likely AI is to reference you.
• Wikipedia and structured business listings.

Reddit users in SEO forums often say the same:

“ChatGPT pulls from what’s visible and relevant in search — I’ve seen brands show up after being part of Reddit threads or niche blogs that rank on Google. It’s slow-burn SEO, but it works.”

In short, get talked about in credible places. That’s your ticket into AI conversations.

Technical SEO for AI Discovery

AI search still depends on solid technical SEO foundations. Here’s what’s essential in 2025:

• Structured data (Schema): Use FAQ, HowTo, Organization, and Product schema where possible.
• Sitemaps and crawlability: Ensure bots (and AI crawlers) can easily access all your core content.
• LLM.txt file: This new practice allows you to signal to language models what kind of content your brand publishes and how you want it used.
• Fast, mobile-friendly site: AI and Google both deprioritize slow or messy pages.
• Consistent metadata: Descriptive titles and meta descriptions still help clarify what your page is about.

Real-World Tips and Industry Insights

A few takeaways from online discussions (like Reddit’s r/DigitalMarketing and industry pros):

One of the best suggestions here is to follow SEO best practices. Brands that already produce consistent, trustworthy content and follow the best technical SEO practices are seeing visibility in AI tools without changing much. Clear, data-backed statements get picked up more easily than vague marketing language. Get into top listicles. If you’re featured in “Best [product] of 2025” type articles, AI tools notice. Keep your brand updated online. Make sure business details, profiles, and bios are complete and uniform across platforms.

Final Thoughts

Getting found on ChatGPT and Google AI isn’t about chasing algorithms — it’s about earning trust from both humans and machines.

If your brand creates content that’s clear, accurate, and valuable, while consistently showing up across reputable sources, AI will naturally recognize it as worth mentioning.

SEO isn’t dying — it’s evolving.
And the marketers who adapt now won’t just rank — they’ll be the ones getting quoted by AI.

FAQs: ChatGPT & Google AI Visibility

How do I get found on ChatGPT?

To appear in ChatGPT responses, publish clear, structured, and factual content that directly answers common questions.
Use H2/H3 headings, short paragraphs, and bullet points to improve readability.
AI prefers pages that are concise, credible, and self-contained, so cover each topic completely within one section.

How do I get mentioned by ChatGPT or Google AI?

You get mentioned when trusted websites talk about your brand.
Earn coverage in listicles, reviews, directories, and guest posts, and build brand authority through consistent mentions on credible platforms.
AI tools like ChatGPT and Google AI highlight companies that are referenced frequently and contextually across the web.

How do I trigger Google AI results?

You can’t trigger them manually, but you can optimize for inclusion.
Add structured data (schema), write content that answers intent-based queries, and use question-style headings.
To test your results, visit google.com/ai or use the AI Overview mode in Google Search.

Is ChatGPT better than Google AI?

Neither is “better” — they serve different roles.
Google AI (Gemini) focuses on live, factual search results integrated with the web.
ChatGPT excels at summarization, explanations, and conversational answers.
For marketing, use both: Google AI builds visibility; ChatGPT builds brand credibility.

How do I make myself searchable on Google?

Individuals can create a Google People Card by searching “add me to Google” and filling out their public profile (name, bio, links, and picture).
Brands should maintain a Google Business Profile, add schema markup, and keep consistent NAP data (name, address, phone) across all online listings.

How can I get mentioned by AI in general?

AI mentions brands that have strong online authority and structured visibility.
Focus on:

• Publishing well-optimized, trustworthy content
• Building backlinks, reviews, and brand mentions
• Maintaining structured data so AIs can understand your pages
  The more signals of credibility your brand has across the web, the more likely AI will include you in answers.