Case Study
Amazon
Increase app downloads and drive in-app purchases through a CPI (Cost Per Install) campaign.
Revenue Growth (YOY)
Total Installs in 2023
In-app Purchase Rate (Benchmark: 6%)
Revenue Growth (YoY)
Total Installs in 2023
In-app Purchase Rate (Benchmark: 6%)
About
Amazon
Amazon Shopping sought to expand its user base and drive higher revenue by increasing the number of app downloads. They partnered with Yep Ads to implement a CPI campaign targeting potential users and encouraging them to install the Amazon Shopping app. The primary goal was to boost the number of app installs and ensure a high rate of in-app purchases to returning customers.
Approach
- Targeted Advertising: Leveraged advanced data analytics to identify and target potential users who were more likely to install the app and make in-app purchases.
- Creative Campaigns: Developed engaging and compelling ad creatives that highlighted the benefits of the Amazon Shopping app, including exclusive deals and a seamless shopping experience.
- Optimization: Continuously monitored and optimized ad placements and bidding strategies to maximize the efficiency of the CPI campaign.
- Tracking and Analysis: Implemented robust tracking mechanisms to monitor app installs and subsequent user purchases, ensuring alignment with Amazon's performance benchmarks.
Problem
Market Saturation: The e-commerce market is highly competitive, with numerous apps vying for consumer attention.
User Engagement: Converting app installs into active users making significant purchases.
Results
Revenue Growth: Achieved an impressive 98.84% year-over-year growth in revenue from 2022 to 2023. This significant increase highlights the effectiveness of the CPI campaign in driving substantial financial performance for Amazon Shopping. The nearly doubled revenue growth underscored the campaign's ability to attract high-value users who actively engaged with the app and made multiple recurring purchases.
Install Metrics: Successfully generated 650,000 app installs in 2023. This substantial increase in-app installs not only expanded Amazon Shopping's user base but also provided a larger audience for future marketing efforts. The strategic targeting and compelling ad creatives were instrumental in capturing user interest and driving installs.
Purchase Rate: Surpassed the client's benchmark purchase rate of 6% with an outstanding realized rate of 8.8%. This higher conversion rate indicates that the users acquired through the CPI campaign were highly engaged and more likely to make recurring purchases more than 3 times than traditional channels. This result demonstrates the effectiveness of Yep Ads' targeting and optimization strategies in driving not just installs but also meaningful user engagement and transactions.
Insights
Through Yep Ads' targeted CPI campaign, Amazon Shopping not only expanded its user base by a substantial margin but also saw significant growth in revenue and user engagement. By surpassing the purchase rate benchmark, Yep Ads demonstrated its capability to deliver high-quality users who contribute to the client's financial goals. This case study exemplifies the effectiveness of strategic advertising and optimization in achieving and exceeding client objectives.
Targeting Efficiency: Precise targeting ensured that ads were shown to users most likely to engage and convert, maximizing return on ad spend (ROAS).
Creative Excellence: High-quality ad creatives captured user interest and drove action, contributing to the high install and conversion rates.
Continuous Optimization: Adaptive strategies allowed for real-time campaign adjustments, ensuring sustained performance and alignment with evolving market conditions.