Performance Marketing Agency in the United States

we help brands scale across all 50 states with transparent, data-driven performance campaigns

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Why the United States Is a High-Value Market

The US is the largest and most dynamic single consumer market globally, offering unparalleled opportunity:

  • 330+ million consumers with the world's highest disposable income.
  • Global hub for innovation: All major platforms (Google, Meta, TikTok) launch new features here first.
  • Highly advanced DTC/e-commerce ecosystem driving continuous growth in retail and subscription services.
  • Strong purchasing power across diverse regional economies, from tech (California) to finance (New York) to high-volume retail (Texas, Florida).
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Our United States Office

Our US operations are based in San Francisco, California—the epicenter of global technology and venture capital. From this location, we support brands across the entire nation, giving you direct access to major markets including the West Coast (CA, WA), the Northeast (NY, MA), the Sun Belt (TX, FL), and the rapidly growing mid-Atlantic. San Francisco’s deep roots in ad-tech and data science make it an ideal base for managing high-scale, performance-focused campaigns.

How Yep Ads Helps Brands Scale Across the United States

Yep Ads operates as a performance-first agency supporting brands with:

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Paid media (Search, Social, Programmatic)

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Affiliate & partner marketing

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High-velocity creative development

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Tracking & attribution setup

Performance Channels We Run for US Brands

Paid Search & Shopping

Focusing on long-tail, high-intent keywords in hyper-competitive verticals, with continuous bid automation.

Paid Social

We run high-frequency A/B testing on video and static creative to break through the ad volume, tailoring creative for diverse national audiences.

Programmatic & CTV Advertising

Ideal for brand awareness and retargeting at scale, leveraging high-quality US inventory and cookieless strategies.

Why the US Requires a Different Performance Strategy

The US is a continent-sized economy where strategy must adapt to local regulations and consumer behavior:

  1. Fragmented Privacy Landscape: There is no single federal privacy law. We must manage compliance for a growing patchwork of state-level laws (CCPA in California, VCDPA in Virginia, etc.), impacting everything from cookie consent to data deletion rights.
  2. Creative Resonance: A campaign that works in Manhattan may fail in Texas. We manage cultural, demographic, and behavioral segmentation at the state or city level.
  3. DTC Competition: To succeed, brands must not only compete on Google/Meta but also navigate the complex e-commerce platforms and retail media networks.
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Why Brands Choose Yep Ads for the USA

  • Scale and Velocity: We build performance programs designed for multi-million dollar budgets and rapid creative iteration needed to win US market share.
  • Privacy-First Approach: Expertise in the complex state-level privacy landscape, ensuring your data collection and advertising remain compliant.
  • Silicon Valley HQ: Access to the latest ad-tech tools and data science methodologies straight from the source.
  • DTC & E-commerce Focus: We deliver full-funnel strategies that address the entire customer journey in the world’s most sophisticated retail environment.

FAQs About the USA Traffic

How do you handle the different state privacy laws?

We implement consent management platforms (CMPs) and data mapping procedures that respect the individual rights granted by CCPA/CPRA, VCDPA, and others, ensuring an opt-out mechanism for targeted advertising.

Which platforms are most critical for US scale?

Google (Search & YouTube) and Meta (Facebook/Instagram) remain essential. TikTok, CTV, and high-quality programmatic display are increasingly critical for hitting national scale targets.

Which markets should we start with?

Most brands begin with California, New York, and Texas due to their size and economic power, then expand based on initial LTV/CAC data.

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