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What Are Push Notifications?
Push notifications are short, clickable messages sent directly to a user’s device — mobile or desktop. They’re personal, immediate, and deliver your offer straight to where attention is highest. Combined with retargeting strategies, push campaigns keep your brand visible and drive conversions long after the first click.
Push ads appear as alerts from apps or websites similar to news updates. Since users must opt-in to receive them, push campaigns often reach an engaged, high-quality audience.
When a user taps the notification, they’re sent directly to your landing page or offer
Why work with Yep Ads for Push & Retargeting
With Yep Ads, affiliates gain access to premium push networks and advanced retargeting tools. This means:
- Engaged, opt-in audiences who click.
- High-performing verticals tailored for push campaigns.
- Retargeting support to re-engage users who showed interest but didn’t convert.
- Optimized creatives that boost CTR and deliver measurable ROI.
We help you boost click-through rates and elevate campaign success with proven strategies.
View MoreHow We Help You Succeed
Running push campaigns with Yep Ads gives you:
Real-time tracking
Measure CTRs, conversions, and ROI instantly.
Creative support
High-impact notification headlines and icons designed to grab attention.
Retargeting Options
Re-engage past visitors with personalized notifications.
Dedicated account managers
Guidance on GEOs, verticals, and scaling strategies.
Why Push Ads
Push traffic is popular because it:
- Reaches users on the devices they use most often.
- Cuts through noise with direct, real-time delivery.
- Keeps costs competitive compared to traditional display.
- Scales quickly across multiple GEOs.
Best Verticals For Push & Retargeting
If you’re in these verticals, Push is one of the most immediate and conversion-driven ways to reach users.
Push notifications perform best in industries where instant engagement and timely offers matter — such as eCommerce, travel, software, and mobile apps. With real-time delivery, personalized messaging, and high visibility even outside traditional ad spaces, push campaigns capture attention, drive action, and bring users back at the perfect moment.
- E-Commerce: Push users straight to hot deals, flash sales, or seasonal promotions.
- CC Trials: Quick offers delivered with urgency for trial conversions.
- Cybersecurity: Reach users searching for tools like VPNs, password managers, or antivirus.
- VOD (Video on Demand): Notify users about new releases or trial subscriptions to streaming platforms.
Pro Tips for Running Push Campaigns
- Keep headlines short and urgent. Push is all about speed.
- Use clear, relevant icons or images to stand out.
- Test timing — mornings and evenings often perform best.
- Combine push with retargeting for higher lifetime value.
- Avoid over-messaging to prevent opt-outs.
FAQs About Display Push & Retargeting
Frequently Asked Questions About Push & Retargeting
Are push notifications intrusive?
Not when done right — since users opt in, they’re more receptive to push messages than to unsolicited ads.
Do push ads work better on mobile or desktop?
Both, but mobile typically drives faster engagement due to constant notifications.
How does retargeting improve results?
It brings back users who visited but didn’t convert, boosting ROI without finding a new audience.
Which verticals perform best?
E-commerce, insurance/loans, and mobile content consistently benefit from display campaigns.
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