Нативная реклама
ChatGPT Ads Creative Enhancements in 2026: What’s Changing
Join as an advertiserJoin as a publisher Starting October 31, 2026, OpenAI is enabling Creative Enhancements for ChatGPT Ads. That means OpenAI can automatically adapt your existing ads to better match the conversation or user interests, using your current ad and landing-page content as the starting point. According to OpenAI’s Creative Enhancements guidance, that can…
Читать дальшеNative Advertising Examples: 7 Ideas Marketers Can Learn From
Join as an advertiserJoin as a publisher Most ads have to fight for attention. Native ads play on a whole different level. Instead of sitting off to the side, they meet people where they are already scrolling, reading, shopping, or exploring. When done well, they feel less like an interruption and more like part of…
Читать дальшеWhat Are Card-Linked Offers? How CLOs Work in Performance Marketing
Join as an advertiserJoin as a publisher Once a consumer activates an offer, the rest is effortless: they tap their Mastercard at the coffee shop and receive cashback automatically – no coupon code, app check-in, or barcode required at checkout. The reward just shows up. That frictionless experience is exactly why CLOs are becoming one…
Читать дальшеMedia Buying Explained: Where to Buy Ads in 2026
Join as an advertiserJoin as a publisher The average person sees over 6,000 ads per day. Every single one was bought. That sponsored result on Google, the pre-roll YouTube ad, the product on a review site you trust a brand paid to put it there. That process is called media buying, and it’s the foundation…
Читать дальшеWhat’s the Difference Between Native Ads vs. Display Ads
Join as an advertiserJoin as a publisher Is native advertising more effective than display for driving purchase intent? – This question is often asked, but why are you treating two completely different tools like they do the same job? Native and display ads may look very similar, but the real skill is knowing the best…
Читать дальшеЭффективные форматы рекламы, которые удержат внимание вашей аудитории
Join as an advertiserJoin as a publisher In 2007, an average person used to see 5,000 ads daily, i.e., 3–4 ads every minute. According to some estimates, these numbers have doubled by 2024. While there are humbler estimates, ranging from 50 to 400 per day, the industry is oversaturated nonetheless. Source: Yep, Shutterstock Advertisers are…
Читать дальшеНативная реклама в вашей рекламной стратегии
Join as an advertiserJoin as a publisher Is there an ad format that excels at promoting a product but does not irritate the audience? Yes, and this is native advertising in a nutshell. These ads perfectly blend in with the content and the design of the page, so that users feel like the ads are…
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