Thoughts on Affiliate World Asia 2022

Another interaction of the Affiliate World conferences has just come to an end in sunny Thailand. From November 30 to December 1, Bangkok welcomed thousands of marketers, advertisers, service providers, and other professionals of the performance marketing industry.

This event has become one more gem in the line of hugely popular international conferences that attract affiliate markets from dozens of countries. The power of networking and idea exchange is what draws thousands of people in for every AW event, and the conference in Bangkok was no exception.

Let us see the highlights of the Affiliate World Asia 2022 with the eyes of the Yep Ads team members!

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Organization and exhibition

Affiliate World events have long become a must-visit sort of conference for people from all parts of the world. Asia, Europe, America, and all the rest came together to mingle and talk shop in Bangkok. 

This year’s AWA has become the biggest in history: 

• The spacious Centara Grand hotel and convention center welcomed more than 5000 attendees from 116 countries around the globe.
• More than 2770 companies and 200 exhibitors have chosen AWA to present their achievements.
• The networking was dipped in 16K hours of informative and entertaining video content, while 63K messages flew around connecting people.

The venue — Centara Grand & Bangkok Convention Center turned out to be a perfect place for efficient networking that also provides a spectacular view of the city from the 27th floor. 

Hottest topics and speakers

Traditionally, AW conferences cover numerous topics related to digital marketing, including e-commerce, campaign optimization, working with social networks, email marketing, and native advertising. We will take a look at the speeches and topics that drew the most attention during the event.

• Nik Sharma, the headliner of this year’s AWA, shed more light on the art and science of user acquisition with the use of engineered landing pages. This approach results in lower CPA costs and allows for expanding the audience reach. Nik has explained how the layout and format of landing pages affect your conversion rate and how you can optimize them.

• Kris Sugatan, Founder & CEO of Sugatan, has chosen to share her 3-step system that includes viral ads and allows for scaling up to $1M on TikTok, Facebook, and Instagram. This scheme covers working with influencers and content editors to turn generic UGC posts into viral ads.
• Matt Diggity has revealed his top insights for SEO campaigns in his interview. Useful tools accessible even to a newcomer to this niche and time-tested content ideas combine to bring you the best ROI possible in 2022 and beyond.

Stay tuned in case you missed the show, the recorded speeches are going to be released soon. Believe us it is worth the wait.

Key takeaways and trends to note

• The Asian market is attracting more popularity lately, and the abundance of speeches dedicated to Asian GEOs proves this. This is a growing market with bright perspectives and a high level of technology penetration. As an example, Steve Tan shared his opinion on conquering the Asian markets with free TikTok traffic and Sandeep Raj from Lazada Group shed more light on the latest e-commerce trends that will perform well for the Asian target audience.
• TikTok is attracting a lot of attention from marketing experts: this year’s conference had a separate discussion track dedicated to this big traffic source. In addition to Kris Sugatan and Nik Sharma mentioned above one could attend the talks by Mirella Crespi (TikTok creatives scalable up to $100K) and Valentin Savchenko (hidden beta features that unlock the true potential of your campaigns).
• On a separate note, Facebook advertising in all its forms has been a big topic during the conference: we have seen many speeches dedicated to FB-compliant advertising and its returns, UGC-centered promotional strategies, and approaches to working with creatives to stay on top of Meta ads.
• Another hot topic is email marketing and the best approaches to this source that allow leveraging the most form and an email list. The speeches covered open rate optimization, growing your email database, and funnel automation.

Conclusion

The Affiliate World Asia in Bangkok has been a worthy addition to the cohort of AW conferences and the biggest Asian conference so far. The Yep Ads team members have been delighted to meet with friends and partners: we have had a great time in Bangkok and have brought many actionable insights and promising contacts home with us, and hosted our VIP Party. Looking forward to meeting you at the next AW event!