Posts by Cadance Tan

A lot of affiliates bounce from one tactic to another, hoping something will work—without ever creating a real, sustainable strategy. But affiliate marketing success isn’t about luck. It’s about treating it like a genuine business, and yes, affiliate marketing is a business. While there’s no official textbook on scaling affiliate campaigns, core business principles still…

In affiliate marketing, the difference between affiliate and partner often comes down to one key question: Should you work through an agency—or go directly to the advertiser? There’s no one-size-fits-all answer. But understanding both paths can unlock serious growth. Affiliate agencies provide a strong starting point. They’re convenient, offer built-in support, and give you access…

Struggling with an affiliate marketing campaign not profitable? You’re not alone—and you’re definitely not failing. You’re collecting data, building instincts, and learning the ropes. One of the toughest skills in affiliate marketing is knowing when to push forward and when to move on. When you’ve invested time, energy, and budget into a campaign, it’s easy…

What if your marketing budget only paid off when it actually… paid off? That’s the promise of performance marketing—a smarter, data-driven approach where advertisers pay only when someone clicks, signs up, or buys. No guesswork. Just clear results tied to every dollar spent. Unlike old-school brand marketing that hopes for attention, performance marketing focuses on…

If you’ve ever dreamed of making money online without holding inventory or managing customer support, CPA marketing might be your golden ticket. Short for Cost Per Action marketing, this incredibly lucrative model lets you earn commissions every time someone completes a specific action—like signing up, downloading an app, or requesting a free trial. It’s one…

The marketing industry is packed with acronyms—CMO, PPC, and CPA—each representing a key function. While PPC (pay per click) is widely recognized, CPA (cost per action marketing) is gaining traction as a profitable model for businesses and affiliates. With CPA marketing, an advertiser pays only when a customer takes a specific action, such as a…

Marketing isn’t just about getting your name out there—it’s about making an impact that lasts. But how do businesses decide where to focus their efforts? Some play the long game, shaping their reputation and staying top-of-mind. Others double down on immediate, measurable results. This is where brand marketing and performance marketing take center stage. One…

Skype served as the primary communication platform for both personal and business usage for many years — but all good things must come to an end. The upcoming May 5, 2025 is Skype’s official retirement date, and millions of users are now on the hunt for the next best solution. Skype pioneered Voice over Internet…

Hey there, affiliate marketing pros! There is a new social media star rising — Chinese Xiaohongshu, but probably you know it as RedNote. After a tumult in early 2025, TikTok faced a brief ban with a subsequent reversal, but then solidified its presence in the US market. However, its stability hasn’t stopped other platforms like…

You’ve probably noticed how quickly our industry is changing. Every time you think you’ve learned all the marketing skills, something new arrives to change everything. Right now, there’s a massive shift happening — artificial intelligence is reshaping everything we do: how we approach campaigns, create content, and interact with our audiences. In 2025 these tools…