Posts by Veronika Zotova
25+ High-Impact New Year’s Marketing Ideas
The turn of the year isn’t just a fun time to pop champagne; it’s a massive, collective psychological reboot for consumers. Now people are ready to invest in themselves and their goals. This makes the Q1 window, from January 1st through the end of the month, pure gold for performance marketers and affiliates. Everyone can…
Read MoreWhat’s the Difference Between Native Ads vs. Display Ads
Is native advertising more effective than display for driving purchase intent? – This question is often asked, but why are you treating two completely different tools like they do the same job? Native and display ads may look very similar, but the real skill is knowing the best use cases for each. Imagine trying to…
Read MoreAvoiding Spam Filters for Email Marketing
Every marketer knows the frustration: you spend hours crafting the perfect email… only for it to disappear into the spam folder. With inbox providers using increasingly strict filtering systems, even legitimate senders get trapped if they don’t follow modern deliverability standards. The good news? Avoiding spam filters is completely achievable if you understand what triggers…
Read MoreWhat Do You Do to Increase Lead Quality?
Not all leads are created equal. Let’s start with the basics. A lead is any potential customer who shows interest in your product or service, whether they fill out a form, schedule a demo, download content, or even just engage with your ads. Lead quality refers to the likelihood that those leads will become paying…
Read MoreFrequency Capping Explained: Stop Ad Fatigue
You visit one website, scroll through Instagram, open a random app and boom. The same ad again. And again. And again. At first, it’s harmless. Then it’s annoying. Then you swear you’ll never buy from that brand just out of spite. That’s what happens when advertisers skip frequency capping, a simple rule that decides how…
Read MoreWhat Are Interstitial Ads? The 2026 Guide for Affiliates & Media Buyers
Ever tapped “next level” in a game and suddenly, boom, a full-screen ad appears? That’s an interstitial ad, and when used right, it can be one of the most powerful ad formats out there. These ads have evolved far beyond pop-ups or static banners. In 2026, they’re dynamic, data-driven, and can be strategically timed to…
Read More8 Black Friday 2025 Predictions for Affiliates and Performance Marketers
Best time to scale is now! Last year in 2024, a record-breaking 197 million consumers shopped over the Thanksgiving to Cyber Monday weekend. It shattered expectations and proved one thing: even with inflation, changing habits, and tighter budgets, the holiday shopping rush isn’t slowing down. For affiliates and performance marketers, Q4 is a make-or-break season.…
Read MoreHow to Get Found on ChatGPT and Google AI
The hottest topic out there, and the question companies are now investing their budgets in. What’s the cheat code? How do AI algorithms work? LinkedIn and Reddit SEO communities are actively discussing the ways and options to optimize websites and win AI citations and get mentioned everywhere. Today, we will break down all the freshest…
Read MoreAffiliate SEO: How to Build a Long-Term Growth Engine
Want to build a traffic source that keeps growing even after the ads stop? That’s the power of affiliate SEO. It’s not a quick win, it takes a lot of time and effort, testing, and consistency. Once you get it right, it becomes a traffic engine that brings in clicks (and commissions) day after day…
Read MoreWho Can Become an Affiliate & How to Get Started in 2026
Affiliate marketing has gone from side hustle to serious empire-building. In 2026, it’s no longer about just placing links—it’s about mastering traffic, creating trust, and locking in partnerships that scale. The question isn’t “Can you make money in affiliate marketing?” — it’s “How far can you take it?” Affiliate marketing has grown into one of…
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