Posts by Veronika Zotova
Email Marketing Strategy That Actually Works in 2026
Your inbox is full, and so is your customer’s. But here’s the good news: email is still one of the highest-ROI channels in 2026. For every $1 spent, email returns an average of $36 (DMA). The best way to win? Smarter email marketing strategy. At Yep Ads, we’ve seen it time and time again: the…
Read MoreQ4 Digital Marketing Trends Predictions
The biggest season of the year is here for media buyers. Budgets are bigger, consumer intent is higher and competition is at it’s peak. In 2025, shifts in verticals and traffic sources are opening fresh opportunities for brands and publishers who know where to look. Want to know where to look and how to get…
Read MoreMaximizing Publisher Opportunities in the GLP-1 Vertical
The GLP-1 vertical has quickly become one of the hottest opportunities for publishers in 2026. GLP-1s aren’t just living in the doctor’s office anymore — they’ve stepped right into the spotlight. Once seen only as treatments for weight management and type 2 diabetes, these medications are now front-page news, fueling conversations on social media, and…
Read MoreGoogle Ads for Lead Generation — What Works in 2026
Every brand wants leads yesterday — and Google Ads delivers. Unlike other channels where you’re interrupting people, here you show up exactly when someone is ready to take action. If you need leads quickly, Google Ads remains one of the best tools available in 2026. Why? Because when someone types “plumber near me” or “get…
Read MoreNorton
CASE STUDY Increasing market share through innovative and strategic pricing 59K YEAR TO DATE SALES 148% YoY GROWTH IN US 75% INCREASE IN ROAS ABOUT NORTON Norton is a trusted leader in computer security, offering a comprehensive range of solutions to safeguard devices from a wide array of online threats. Their flagship product, Norton 360,…
Read MoreHome Improvement Lead Generation in 2026: Growth Strategies for the U.S. Market
The outlook for home improvement lead generation in 2026 has never been brighter. With U.S. homeowners investing more in remodelling, roofing, plumbing, and construction projects, the demand for trusted service providers continues to grow. More than half of homeowners (53%) say they’ll put at least $5,000 into projects in 2026, and about 40% are planning…
Read MoreSmarter Ad Spend in 2026: How Affiliate Marketing Helps You Maximize ROI
If you’re running ads in 2026, you already know the challenge: advertising budgets are under pressure, clicks are more expensive, and the question on every marketer’s mind is simple: are we really getting the most out of our spend? If you’re leading marketing for a growth-focused brand, you’ve likely seen it: dashboards filled with promising…
Read MoreFinance Funnels in 2026: What Works Right Now
In 2026, finance, affiliate marketing and lead generation are evolving rapidly. Users are no longer casually browsing; they are researching, comparing, and validating options with more intent than ever. For affiliates and publishers running finance campaigns, this means funnels must do more than showcase a flashy landing page or quick lead form. What works now…
Read MoreFacebook Algorithm Changes 2026: An Affiliate’s Guide
In 2026, Facebook algorithm changes are reshaping how publishers and affiliates generate traffic. After years of decline in referral clicks, Facebook has made a surprising comeback. Referral traffic to publishers has quadrupled year-over-year, and engagement on posts has tripled. For affiliates and publishers who depend on social platforms, this is a golden opportunity. Understanding how…
Read MoreUGC in Nutra Marketing: How Short-Form Video Builds Consumer Trust
The nutra industry has long been a powerhouse in direct response marketing. Rapid campaigns, strong messaging, and bold claims have traditionally been the backbone of performance. However, in 2026, the way consumers discover, evaluate, and ultimately trust nutra products is undergoing a significant transformation. At the heart of this shift is the rise of user-generated…
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