Posts by Veronika Zotova
Buy on LLMs & Agentic eCommerce: What It Means for Brands
Join as an advertiserJoin as a publisher AI is changing how people discover and decide what to buy but not in the dramatic, overnight way many headlines suggest. Terms like “Buy on LLMs” and “Agentic eCommerce” are everywhere right now. Some interpret them as the end of search, the end of affiliate marketing, or the…
Read MoreYep Ads Agency Wins in 2025: Sharing the Stats
Join as an advertiserJoin as a publisher 2025 has been a really strong year in Yep Ads’ history, marked by record-breaking performance, new partnerships, team expansion, global events, and major brand wins. And none of it would have happened without you. Whether you’re an affiliate, advertiser, team member, or an affiliate marketing enthusiast who reads…
Read MorePreparing Your Q1 Marketing Strategy
Join as an advertiserJoin as a publisher While you’re wrapping up the office parties, finalizing last-minute shopping, and planning family celebrations, make some time for the Q1 planning. December can be a perfect strategic pause to reflect on the year and build a Q1 marketing strategy. The first quarter of the year is not a…
Read MoreMarketing Trends & Predictions for 2026
Join as an advertiserJoin as a publisher Excited for what’s waiting for us in 2026? After 2025, full of new AI tools, the optimization of workflows and discovering new ways to stand out, it seems like nothing else can surprise us. But 2026 isn’t shaping up to be “just another marketing year”, marketing experts are…
Read More25+ High-Impact New Year’s Marketing Ideas
Join as an advertiserJoin as a publisher The turn of the year isn’t just a fun time to pop champagne; it’s a massive, collective psychological reboot for consumers. Now people are ready to invest in themselves and their goals. This makes the Q1 window, from January 1st through the end of the month, pure gold…
Read MoreWhat’s the Difference Between Native Ads vs. Display Ads
Join as an advertiserJoin as a publisher Is native advertising more effective than display for driving purchase intent? – This question is often asked, but why are you treating two completely different tools like they do the same job? Native and display ads may look very similar, but the real skill is knowing the best…
Read MoreAvoiding Spam Filters for Email Marketing
Join as an advertiserJoin as a publisher Every marketer knows the frustration: you spend hours crafting the perfect email… only for it to disappear into the spam folder. With inbox providers using increasingly strict filtering systems, even legitimate senders get trapped if they don’t follow modern deliverability standards. The good news? Avoiding spam filters is…
Read MoreWhat Do You Do to Increase Lead Quality?
Join as an advertiserJoin as a publisher Not all leads are created equal. Let’s start with the basics. A lead is any potential customer who shows interest in your product or service, whether they fill out a form, schedule a demo, download content, or even just engage with your ads. Lead quality refers to the…
Read MoreFrequency Capping Explained: Stop Ad Fatigue
Join as an advertiserJoin as a publisher You visit one website, scroll through Instagram, open a random app and boom. The same ad again. And again. And again. At first, it’s harmless. Then it’s annoying. Then you swear you’ll never buy from that brand just out of spite. That’s what happens when advertisers skip frequency…
Read MoreWhat Are Interstitial Ads? The 2026 Guide for Affiliates & Media Buyers
Join as an advertiserJoin as a publisher Interstitial ads are full-screen, interactive placements that appear at natural breaks in a user’s journey (like between game levels or page transitions). Ever tapped “next level” in a game and suddenly, boom, a full-screen ad appears? That’s an interstitial ad, and when used right, it can be one…
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