Posts by Veronika Zotova
Norton
CASE STUDY Increasing market share through innovative and strategic pricing 59K YEAR TO DATE SALES 148% YoY GROWTH IN US 75% INCREASE IN ROAS ABOUT NORTON Norton is a trusted leader in computer security, offering a comprehensive range of solutions to safeguard devices from a wide array of online threats. Their flagship product, Norton 360,…
Read MoreHome Improvement Lead Generation in 2026: Growth Strategies for the U.S. Market
The outlook for home improvement lead generation in 2026 has never been brighter. With U.S. homeowners investing more in remodelling, roofing, plumbing, and construction projects, the demand for trusted service providers continues to grow. More than half of homeowners (53%) say they’ll put at least $5,000 into projects in 2026, and about 40% are planning…
Read MoreSmarter Ad Spend in 2026: How Affiliate Marketing Helps You Maximize ROI
If you’re running ads in 2026, you already know the challenge: advertising budgets are under pressure, clicks are more expensive, and the question on every marketer’s mind is simple: are we really getting the most out of our spend? If you’re leading marketing for a growth-focused brand, you’ve likely seen it: dashboards filled with promising…
Read MoreFinance Funnels in 2026: What Works Right Now
In 2026, finance, affiliate marketing and lead generation are evolving rapidly. Users are no longer casually browsing; they are researching, comparing, and validating options with more intent than ever. For affiliates and publishers running finance campaigns, this means funnels must do more than showcase a flashy landing page or quick lead form. What works now…
Read MoreFacebook Algorithm Changes 2026: An Affiliate’s Guide
In 2026, Facebook algorithm changes are reshaping how publishers and affiliates generate traffic. After years of decline in referral clicks, Facebook has made a surprising comeback. Referral traffic to publishers has quadrupled year-over-year, and engagement on posts has tripled. For affiliates and publishers who depend on social platforms, this is a golden opportunity. Understanding how…
Read MoreUGC in Nutra Marketing: How Short-Form Video Builds Consumer Trust
The nutra industry has long been a powerhouse in direct response marketing. Rapid campaigns, strong messaging, and bold claims have traditionally been the backbone of performance. However, in 2026, the way consumers discover, evaluate, and ultimately trust nutra products is undergoing a significant transformation. At the heart of this shift is the rise of user-generated…
Read MoreNew Social Traffic Sources For Affiliates in 2026
Social traffic is an essential part of affiliate marketing, but most affiliates focus their energy on the most crowded spaces. Facebook, Instagram, and TikTok remain important platforms, but competition is pushing CPMs higher and reducing margins for everyone. Traffic costs are rising, consumer attention is becoming harder to hold, and ad fatigue is setting in…
Read MoreConversion Rate Optimization: How to Build Smarter Campaigns in 2026
Affiliate marketing often enters conversations as a fast-paced world full of high earning potential, global reach, and seemingly limitless opportunity. For many, it represents the promise of financial freedom and remote work, with barriers to entry that appear low on the surface. This appeal draws in waves of ambitious newcomers, eager to scale campaigns and…
Read MoreThe Rise of Pay-Per-Call in 2026: High-Paying Opportunities
Pay-per-call is becoming one of the most profitable channels in affiliate marketing. Unlike traditional models that focus on clicks and web forms, pay-per-call connects brands with real customers through direct conversations. This format consistently delivers stronger leads, higher conversion rates, and better customer lifetime value. As more consumers seek quick answers and immediate solutions, phone-based…
Read MoreBest Creative Tools we recommend (in 2026)
The creative world in 2026 is richer than ever, with tools that make it easier to design, edit, produce, and share content across every format and platform. Whether you’re an experienced creative or just starting out, the right tool can save you hours, improve quality, and help ideas come to life faster. Below, we’ve grouped…
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