Posts by yepdev

When it arrived as a publicly available space a few years ago, the metaverse changed the digital marketing environment. Forward-thinking marketers are poised to take the virtual worlds by storm, while many remain uncertain about their promotional strategies. The metaverse presents a critical opportunity for businesses, for instance, the US brands are projected to increase…

Skype served as the primary communication platform for both personal and business usage for many years — but all good things must come to an end. The upcoming May 5, 2025 is Skype’s official retirement date, and millions of users are now on the hunt for the next best solution. Skype pioneered Voice over Internet…

Hey there, affiliate marketing pros! There is a new social media star rising — Chinese Xiaohongshu, but probably you know it as RedNote. After a tumult in early 2025, TikTok faced a brief ban with a subsequent reversal, but then solidified its presence in the US market. However, its stability hasn’t stopped other platforms like…

You’ve probably noticed how quickly our industry is changing. Every time you think you’ve learned all the marketing skills, something new arrives to change everything. Right now, there’s a massive shift happening — artificial intelligence is reshaping everything we do: how we approach campaigns, create content, and interact with our audiences. In 2025 these tools…

Let’s be real: affiliate marketing is like a rollercoaster that never stops. Just when you think you’ve got it, everything changes. By 2025, we know that success is not about following a script, it’s about being nimble, creative and always staying one step ahead of the competition. We have prepared an overview of the major…

Let’s talk about the challenge every brand faces sooner or later: getting real results from marketing spend. If you’re tired of campaigns that promise the world only to get back weak returns, you’re not alone. And that’s why more and more brands are entering the affiliate marketing industry and looking for ways to succeed. Why…

In affiliate marketing, pay per call is a marriage of high-value leads and big payouts. Unlike traditional models based on clicks or impressions, pay per call is based on direct phone conversations that produce highly-qualified leads. And with mobile usage still dominating the scene and consumers always looking for instant answers, pay per call couldn’t…

Picture this: you’re scrolling through your social media feed when an ad catches your eye. It’s as if the product was made just for you. Chances are, it wasn’t coincidence – it was the result of precise audience analysis and segmentation. For affiliate marketers, the ability to pinpoint the right audience can mean the difference…

Scaling ad campaigns is the holy grail of digital marketing. It’s the process of expanding your successful marketing efforts to reach a broader audience, increase conversions, and boost revenue. At Yep Ads, our expertise lies in identifying scalable opportunities as we assist you in following a profitable strategy on your way up. In this article,…

In 2007, an average person used to see 5,000 ads daily, i.e., 3–4 ads every minute. According to some estimates, these numbers have doubled by 2024. While there are humbler estimates, ranging from 50 to 400 per day, the industry is oversaturated nonetheless.   Advertisers are forced to be innovative to stand out and drive conversions;…