Display Ads
What’s the Difference Between Native Ads vs. Display Ads
Is native advertising more effective than display for driving purchase intent? – This question is often asked, but why are you treating two completely different tools like they do the same job? Native and display ads may look very similar, but the real skill is knowing the best use cases for each. Imagine trying to…
Read MoreSuccessful Ad Formats to Make Your Audience Captivated
In 2007, an average person used to see 5,000 ads daily, i.e., 3–4 ads every minute. According to some estimates, these numbers have doubled by 2024. While there are humbler estimates, ranging from 50 to 400 per day, the industry is oversaturated nonetheless. Advertisers are forced to be innovative to stand out and drive conversions;…
Read MoreVideo Ads 101: Types, Crafting, Tips, and More
Videos are a powerful tool in marketing, mainly because it makes the user listen, read, and watch simultaneously. Video ads can be in-streams, outstreams or sliders, each boasting a certain set of advantages. In this article we are going to elaborate on these ad formats, their respective advantages, their applicability to various audiences and verticals,…
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