Health Insurance Leads: 11 Strategies to Get More Leads in 2025

Health insurance is a massive industry, with the U.S. market projected to reach over 1.5 trillion dollars in 2025. But for health insurance agents and companies, that growth brings its own challenges. Rising acquisition costs, tighter compliance, and an increasingly competitive field make it harder to consistently find high-quality health insurance leads.

This is where having a strong, focused lead generation strategy becomes essential. Whether you’re part of an agency or working independently, the ability to connect with the right prospects can make or break your success.

In the next sections, you’ll explore 11 strategies to boost your health insurance lead generation efforts and strengthen your entire sales approach.

The best part is, you’re just getting started.

Top 11 Strategies to Generate High-Quality Health Insurance Leads

1. Buy Exclusive Pay-Per-Call Leads from YepAds

Reaching serious, ready-to-talk consumers is one of the fastest ways to grow your health insurance sales pipeline. YepAds helps you do exactly that by connecting you directly with high-intent callers through their exclusive pay-per-call model. You’re not just collecting contact details. You’re speaking with people actively searching for solutions, whether it’s ACA coverage, private plans, Medicare, or major medical health insurance.

This approach cuts through the noise of aged leads and form submissions that often go nowhere. Each inbound call is geo-targeted and matched to your offer type, giving you better alignment and higher conversion potential. Plus, the leads you receive are exclusive, so you’re not competing with other agents for the same customer.

YepAds also equips you with robust tracking tools that let you monitor performance in real time. With detailed insights and campaign optimization, you stay in control of both your budget and your results.

To add more qualified prospects to your marketing portfolio, start generating health insurance leads with YepAds and build a smarter path to revenue.

2. Use Google Search Ads with Landing Pages

When someone searches online for help with health coverage, they’re often ready to take action. Google Search Ads put your offer in front of these high-intent consumers at the exact moment they’re looking. By targeting specific keywords like “affordable health plans” or “ACA enrollment help,” you reach people who are already interested in what you sell.

Setting up a strong campaign starts with smart keyword selection. Focus on terms that reflect your service area and offer type, whether that’s major medical health insurance, family plans, or final expense coverage.

From there, your landing page takes over. This is where interest turns into real-time health insurance leads. Keep the page clean, fast, and direct, with visible CTAs such as “get a quote” or “schedule a call,” backed by testimonials or trust signals.

Ad extensions like pricing, service benefits, or 24/7 support can also make your ad more attractive in search results. Together, these elements help you stand out and convert interest into results. Combining paid search with a well-optimized landing page will not just drive traffic but will also create a conversion-ready funnel that supports your entire sales pipeline.

3. Partner with Online Lead Marketplaces

Sometimes speed matters more than control. If your goal is to fill your sales pipeline quickly, online lead marketplaces offer a fast track to connect with consumers actively shopping for health insurance. Platforms like QuoteWizard, HealthSherpa, and SmartFinancial make it easy to buy health insurance leads that are ready for follow-up.

These sites let you choose from aged leads, shared leads, or more valuable real-time health insurance leads. If your budget allows, exclusive leads are often the better choice since they reduce competition and improve your chances of conversion. Always verify whether the vendor provides filtered targeting, such as ACA leads or family plans, so you’re not wasting money on mismatched prospects.

That said, there’s a tradeoff. Lead marketplaces are convenient, but they don’t always offer full control over data quality. Some leads are sold to multiple insurance agents, turning it into a numbers game where quick response times and consistent follow-up make the difference.

To get the most value, track your cost per acquisition and monitor how leads perform across your campaigns. These platforms can be part of a larger digital marketing strategy, especially when used alongside other methods that focus on long-term customer relationships.

4. Launch Facebook and Instagram Lead Ads

Social media isn’t just about engagement anymore. It’s a powerful engine for generating high-quality health insurance leads when used with the right strategy. Facebook and Instagram Lead Ads allow you to collect user information directly within the platform, making it easier for potential customers to express interest without leaving their feed.

What sets this method apart is the level of targeting available. You can narrow your audience by age, income, location, and even life events like turning 26 or nearing retirement—key triggers for health insurance decisions. This makes it especially effective for driving ACA leads and Medicare sign-ups during open enrollment periods.

To boost submissions, pair your ad with a compelling offer. A discount on the first month’s premium or a complimentary benefit comparison can help your ad stand out in a crowded feed. Highlight this offer clearly in both the ad and the connected landing page to drive action.

Running lead ads on Facebook and Instagram gives you control over both your audience and your message. It’s an ideal way to scale while staying within budget, all while adding exclusive health insurance prospects to your sales pipeline.

5. Optimize Your Google Business Profile for Local Searches

Every time someone in your area searches for “health insurance agent near me,” your business should be front and center. That’s where an optimized Google Business Profile comes into play. It’s one of the simplest ways to generate organic, high-intent health insurance leads without spending on ads.

Start by making sure your profile is fully filled out and accurate. Include key services such as ACA enrollment support, Medicare Advantage, or private plans, and add a direct call button so potential customers can reach out without delay. Using relevant keywords in your service descriptions helps Google match your listing to local search queries.

Consistency is just as important. Keep your business name, address, phone number, and hours of operation up to date across all online directories. Regular updates and accurate information improve both visibility and trust.

Don’t underestimate the power of social proof. Ask satisfied clients to leave reviews. Positive feedback signals quality to both search engines and future prospects. When managed properly, your local presence can become a steady source of exclusive leads for your agency.

6. Build a High-Converting Website with Quote Tools

Your website isn’t just a digital business card—it’s your most valuable sales asset. When designed with intent, it becomes a lead generation machine that works around the clock. A clean, responsive layout keeps visitors engaged, while fast loading times and mobile compatibility ensure you don’t lose potential customers before they even start exploring your services.

To make your site work harder for you, include a free quote tool that asks for essential details like age, zip code, and preferred plan type. This not only filters the lead but also helps you tailor your follow-up, improving your conversion rate. Clear calls to action like “Request a Quote” or “Compare Plans” should be placed prominently across your pages.

Building trust is just as important. Display client testimonials, coverage FAQs, and recognizable trust badges like HIPAA compliance or your licensed states. For mobile users, ensure your phone number is clickable so contacting your agency is as seamless as possible.

When done right, your website can attract, educate, and convert visitors into real time health insurance leads without ever picking up the phone or chasing down aged leads.

7. Collect Leads with Email Marketing Funnels

Not every lead is ready to buy right away, but that doesn’t mean they’re not interested. Email marketing funnels help you nurture potential customers over time, turning casual interest into committed action. Offering something valuable upfront, like a downloadable guide titled “5 Things to Know Before Picking a Health Plan,” can give your prospects a reason to join your list.

Once someone signs up, your job is to keep the momentum going. Use quizzes, popups, or embedded forms on your site to grow your email list. Then, segment that list based on behavior, age, or interest in specific services like major medical health insurance or ACA plans. Tailored content boosts engagement and increases your chances of a response.

Automated drip campaigns can walk prospects through coverage options, enrollment timelines, and even financial benefits. Every message should include a clear call to action—whether it’s “Schedule a free consultation” or “Request your personalized quote.”

Regular newsletters that deliver updates, insurance tips, or new services also keep your agency top of mind. With the right setup, email becomes more than a channel, it becomes a consistent, low-cost source of qualified health insurance leads.

8. Run Medicare or ACA Open Enrollment Campaigns

Every year, there’s a window of opportunity where consumer intent spikes, and if you’re not showing up during that time, you’re missing out. Open Enrollment for ACA and Medicare is when thousands of potential customers are actively shopping for health insurance, comparing benefits, and ready to make decisions.

Running targeted campaigns during these enrollment periods (October 15 to December 7 for Medicare, and November 1 to January 15 for ACA) allows you to tap into high-converting traffic. These are not cold prospects. They’re consumers already searching for solutions, making your cost per lead lower and your conversion rate significantly higher.

Use time-sensitive messaging to create urgency. Phrases like “Avoid penalties” or “Enroll before the deadline” remind prospects that waiting could cost them. Layer your campaign across platforms—Google Ads, Facebook, SMS, and email—for maximum visibility and touchpoints.

Make sure to target the right demographics by filtering ads by zip code, age, and eligibility. These seasonal bursts of activity can fill your sales pipeline with real time health insurance leads if you’re positioned correctly.

9. Get Referrals from Doctors, Dentists, or Clinics

Trust plays a major role in health insurance decisions, and few voices carry more weight than a medical professional’s. When a doctor, dentist, or clinic recommends your services, that endorsement instantly builds credibility with patients who are already seeking guidance on their health.

Medical providers often interact with individuals who are uninsured, recently retired, or exploring new coverage options. These are prime candidates for ACA plans, Medicare Advantage, or other major medical health insurance policies. Partnering with these professionals creates a steady referral stream and helps you connect with qualified leads in a natural, community-focused way.

Make it easy for providers to refer you. Supply them with co-branded flyers, referral cards, or brochures that highlight the key benefits of your services. You can also offer referral bonuses or local incentives to encourage ongoing collaboration.

This relationship-based approach helps you stand out in a competitive industry. It not only delivers exclusive health insurance leads but also deepens your presence within the communities you serve.

10. List on Health Insurance Directories and Aggregators

When potential customers are actively searching for coverage, they often turn to trusted directories and comparison platforms. Listing your agency or account on sites like Healthcare.gov, HealthMarkets, or GoHealth places you directly in front of high-intent consumers who are ready to explore their options.

These platforms attract traffic from people who are already comparing plans, benefits, and prices. That means you’re connecting with prospects in the decision-making phase, not just casual browsers. By keeping your profile updated with your specialization, such as Medicare Advantage, dental and vision bundles, or small business health insurance, you increase your visibility to the right audience.

During enrollment seasons, directories like these see a spike in visitors. Listing early ensures you’re positioned to take advantage of the volume without scrambling to catch up. Local listings give you an even greater advantage, allowing you to dominate search results within your targeted zip codes and improve your ability to convert local health insurance leads into paying customers.

It’s a low-effort way to amplify your presence and add another channel to your marketing portfolio.

11. Use SMS Marketing to Reach Inbound Prospects Fast

Speed often determines whether a lead turns into a paying customer or fades away. That’s where SMS marketing gives you a serious edge. With an open rate hovering around 98 percent, text messages ensure your follow-up actually gets seen—and fast. Whether it’s a missed call, an online form submission, or a seasonal campaign, SMS helps you stay top of mind when timing matters most.

This channel is especially effective for re-engaging aged leads or checking in with potential customers who showed interest in ACA plans or Medicare coverage but never completed the process. Personalized texts like “Hi Sarah, still need help picking a plan?” paired with a value-driven CTA can reignite the conversation instantly.

To keep things compliant, always use clear opt-in language and provide real value in each message. Something as simple as “Compare plans in 2 minutes” or “Reply YES to get your quote” works well without feeling pushy. Include your name, agency details, and a contact number to keep the message personal and professional.

Start Getting High-Intent Health Insurance Leads with YepAds

Tired of spending hours fine-tuning ad campaigns only to end up with unqualified leads and missed calls? You’re not alone. Health insurance agents across the country are shifting toward performance-based models that prioritize quality, speed, and results, and YepAds delivers exactly that.

With exclusive inbound calls from real people searching for ACA plans, Medicare, and private health insurance, you skip the guesswork and connect directly with prospects who are ready to enroll. These are verified calls, not form fills or cold contacts. That means less chasing and more selling.

YepAds makes it easy to manage your lead flow, track campaign results, and optimize performance over time. Whether you’re looking to scale fast or build long-term customer relationships, this is a smarter way to grow.

Ready to stop wasting time and start growing your business with qualified, real-time health insurance leads?

Join YepAds today and get calls that convert.