TikTok Triumphs: Trends, Insights, and Strategies for Success

Cadance Tan It is no secret that TikTok has emerged as a powerhouse in the digital advertising landscape, captivating Gen Z and millennials with a staggering engagement rate of 64% and 49%, respectively. TikTok has found a way to enhance the social community experience. This short-form video platform offers a unique space for advertising media,…

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Event Marketing Explained

When it comes to marketing, events are like extra oil to your conversion fire. While a single event gives a temporary boost, there are tons of events, both worldwide and local. By learning the tricks of event marketing, you can rev up your campaigns to their max potential. In this article, we’ll go through some…

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Audience First: Core Principles of Successful Content Marketing

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More often than not, users dislike feeling pressured into making a purchase, and brands can sometimes be overly assertive with their sales pitch. Nevertheless, when brands prioritize customer needs and provide genuine solutions, they can establish enduring relationships that benefit both parties. Striking this delicate balance is essential. Content marketing helps to close that gap…

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Affiliate Marketing Trends for 2024

Traffic sources trends When it comes to social media traffic share, the leaders are: Facebook (65%), Instagram (13%), and X (9%). Note that only Instagram’s share is on the rise, while the other media platforms are on the decline. Via: Shutterstock Facebook enjoys good publicity and stability by improving user engagement, launching new products, and…

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