Ландшафт цифрового маркетинга

Your blog is getting traffic. Readers are finding your posts, clicking your links, and showing real interest. So how can you turn more of that traffic into affiliate revenue? With affiliate marketing for bloggers, getting visitors is only part of the equation. The offers you promote, how well they match reader intent, and how accurately…

Two brands sell a near-identical product at a near-identical price. One signs the review site, the cashback partner and the niche newsletter within a quarter. The other keeps getting polite passes. The gap is rarely the product itself, it is the offer sitting behind the affiliate signup form. An affiliate program competitive analysis tells you…

An affiliate network is an online platform that sits between advertisers and publishers. The advertiser chooses what it will pay for a given result and how much. Publishers promote that product or service to their audience. When someone buys or signs up, the network pays the publisher a commission. Advertisers use affiliate networks to reach…

OpenAI walks advertisers through how ChatGPT Ads works, where it’s live, and where it’s headed next, including a European expansion starting next week. OpenAI held a webinar on August 20, 2026, to walk advertisers and agencies through its ChatGPT advertising platform. OpenAI’s Christin Klein and Zoheb Hajiyani shared how the product works and is evolving,…

CPM is what you pay for a thousand ad impressions, and it is the oldest pricing model in media. This guide covers how the number is calculated, what it hides once viewability is applied, and when buying impressions beats paying for clicks or conversions. Definition CPM (cost per mille) is the price an advertiser pays…