Native ads for your advertising strategy

Is there an ad format that excels at promoting a product but does not irritate the audience? Yes, and this is native advertising in a nutshell. These ads perfectly blend in with the content and the design of the page, so that users feel like the ads are a natural part of it all. In…

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Thoughts on Affiliate World Global

Affiliate World Global conferences have long become the biggest international events in the affiliate marketing industry. Sheer numbers are baffling — this year, Affiliate World Dubai has attracted 6,648 attendees and 204 exhibitors from all over the globe. And it’s not surprising — it’s been two years since the affiliate marketing community had a chance…

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Betting vertical: we bet you’re gonna love it

Betting or sports betting often comes hand in hand with gambling as an evergreen and high-yielding vertical. Indeed, it’s difficult to find a country or a kind of sport that is not involved in this industry of placing bets on the outcome.  Sports betting covers about 35% of the global gambling market while people bet…

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Promoting affiliate campaigns with influencers

Influencer marketing has been on the rise for the past few years, as new platforms and ad formats like the short videos on TikTok and YouTube grew in popularity. For advertisers, working with an opinion leader is a great way of presenting their product to an audience that already has a connection with the influencer.…

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YepCast EP.13 – Looking Back and Thinking Ahead

[buzzsprout episode=’9738967′ player=’true’] For this episode of YepCast, we invited as our guests the Yep Ads CEO, Jeroen Rozemeijer, and the Yep Ads COO, Nelson Cheung. Together with them, we discussed how 2021 has been for Yep Ads and the affiliate marketing industry and what they expect from 2022.   Among the things we discussed in…

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Affiliate Marketing trends in 2021 and your guide to 2022

It is time for our traditional recap of the hottest traffic sources and affiliate verticals for 2021 that is steadily drawing to its clause. We will take a look at our past predictions and see whether they came to pass in reality. And, of course, we will once again speculate about the upcoming 2022 and…

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Clinical trial vertical overview

Affiliate marketing covers all sorts of industries, and everybody can find a vertical to their liking. One of the socially important ones is the medical/clinical trial vertical. The mechanics of such offers are best described as themed lead generation. Medical institutions or medicine manufacturers who are interested in conducting a clinical trial launch promotional campaigns…

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Optimize your campaigns for Black Friday and Cyber Monday

Unwrapping Black Friday and Cyber Monday Autumn opens the biggest shopping season of the year, with Black Friday (26th of November) and Cyber Monday (the 29th of November) smoothly passing the baton to the Christmas and New Year’s sales. These months are a hot time not only for busy shoppers but also for marketers who…

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YepCast EP.12 – Yep Ads Network and the Affiliate Business

[buzzsprout episode=’9291916′ player=’true’] In this 12th episode of YepCast our guest is Benjamin Wong, the Director of Business Development at Yep Ads. Benjamin counts more than 10 years of experience in the field and together with him, we dive into the Yep Ads network and the affiliate business! Among the things we discuss in this…

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