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Thoughts on Affiliate World Europe 2022
The recent conference of the Affiliate World Global series took place in Barcelona and brought together more than 5K attendees and 200+ exhibitors on an unprecedented scale. This conference became the first actual full-on event after the pandemic years: no restrictions, thousands of people, and lots of communication. The Yep Ads team is here to…
Read MoreAffiliate Marketing trends Q1–2 of 2022 by Yep Ads
The first half of 2022 has seen some changes in how marketers approach popular traffic sources and what offer verticals they choose to work with. To stay flexible and adapt to changes, it is important to keep track of the affiliate marketing trends. This time, the Yep Ads team has identified an even heavier lean…
Read MoreHow to build a converting landing page
In most cases, a landing page is the best tool that can get a user from “I’m just browsing” state to a paying customer. Of course, there are creatives, headlines, targeting, and such that also do their bit, however, the landing page is the face of your campaign. Fail to be convincing — and you…
Read MoreEmail traffic for affiliates: get in touch and keep them engaged
Email marketing is one of the traditional promotion channels that involves targeted bulk messaging. This channel is mostly used as an addition to other traffic types or as a seasonal tool to warm up the audience. Email traffic can be rather beneficial for your campaigns if you master it, yet there is a chance of…
Read MoreNative ads for your advertising strategy
Is there an ad format that excels at promoting a product but does not irritate the audience? Yes, and this is native advertising in a nutshell. These ads perfectly blend in with the content and the design of the page, so that users feel like the ads are a natural part of it all. In…
Read MoreThoughts on Affiliate World Global
Affiliate World Global conferences have long become the biggest international events in the affiliate marketing industry. Sheer numbers are baffling — this year, Affiliate World Dubai has attracted 6,648 attendees and 204 exhibitors from all over the globe. And it’s not surprising — it’s been two years since the affiliate marketing community had a chance…
Read MoreBetting vertical: we bet you’re gonna love it
Betting or sports betting often comes hand in hand with gambling as an evergreen and high-yielding vertical. Indeed, it’s difficult to find a country or a kind of sport that is not involved in this industry of placing bets on the outcome. Sports betting covers about 35% of the global gambling market while people bet…
Read MorePromoting affiliate campaigns with influencers
Influencer marketing has been on the rise for the past few years, as new platforms and ad formats like the short videos on TikTok and YouTube grew in popularity. For advertisers, working with an opinion leader is a great way of presenting their product to an audience that already has a connection with the influencer.…
Read MoreAffiliate Marketing trends in 2021 and your guide to 2022
It is time for our traditional recap of the hottest traffic sources and affiliate verticals for 2021 that is steadily drawing to its clause. We will take a look at our past predictions and see whether they came to pass in reality. And, of course, we will once again speculate about the upcoming 2022 and…
Read MoreClinical trial vertical overview
Affiliate marketing covers all sorts of industries, and everybody can find a vertical to their liking. One of the socially important ones is the medical/clinical trial vertical. The mechanics of such offers are best described as themed lead generation. Medical institutions or medicine manufacturers who are interested in conducting a clinical trial launch promotional campaigns…
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