Performance Marketing & Strategy

Amsterdam has taken a bold step in aligning its public spaces with its environmental goals, becoming the first capital city to prohibit advertisements for both meat products and fossil fuel-related industries. The policy, which came into effect on May 1 2026, removes promotions for items like burgers, airline travel, and petrol-powered vehicles from billboards, transit…

Credit card affiliate programs continue to attract attention because they sit in one of the most intent-driven areas of performance marketing: finance.  If you’re an affiliate looking for your next finance offer, give credit card offers a serious look. Few verticals combine this kind of payout with this much steady demand, and with affiliates here…

For years, brands have had plenty of creators to choose from. The harder part has been finding the right creator: the one with the right audience, the right voice, the right timing, and the ability to move people toward action.  That is why X is introducing Creator Connect – an AI-powered creator matching tool designed…

Updated on June 1st 2026 A platform with hundreds of millions of weekly users just opened up ad inventory. Here’s how ChatGPT ads actually work, what they cost today, and the smart first moves – straight from the people already testing them. Key Takeaways On May 5, 2026, OpenAI launched a self-serve Ads Manager Beta…

If you logged into your analytics in late March and did a double-take, you weren’t imagining things. Google’s March 2026 core update was one of the bumpiest in recent memory, even rougher than the December 2025 update that already had a lot of brands sweating. The short version? Google reshuffled almost everything at the top…

You keep seeing the term “performance marketing” in pitches from agencies, in articles about growing your business, maybe from a competitor who swears by it. And the promise sounds almost too good: you only pay when you actually get a result. So what is it really, and is it the real deal? Let’s clear it…

Affiliate marketing can become one of your highest ROI channels, or one of your biggest operational headaches. The difference usually comes down to who’s managing it.  The global affiliate marketing industry is now worth over $20 billion, and that number keeps climbing. More brands are channelling serious budget into performance-driven partnerships, and with that growth…