Push & Retargeting
What Are Card-Linked Offers? How CLOs Work in Performance Marketing
Once a consumer activates an offer, the rest is effortless: they tap their Mastercard at the coffee shop and receive cashback automatically – no coupon code, app check-in, or barcode required at checkout. The reward just shows up. That frictionless experience is exactly why CLOs are becoming one of the most interesting channels in performance…
Read MoreMedia Buying Explained: Where to Buy Ads in 2026
The average person sees over 6,000 ads per day. Every single one was bought. That sponsored result on Google, the pre-roll YouTube ad, the product on a review site you trust a brand paid to put it there. That process is called media buying, and it’s the foundation of how brands grow online. In this…
Read MoreWhat’s the Difference Between Native Ads vs. Display Ads
Is native advertising more effective than display for driving purchase intent? – This question is often asked, but why are you treating two completely different tools like they do the same job? Native and display ads may look very similar, but the real skill is knowing the best use cases for each. Imagine trying to…
Read MorePush Traffic for Affiliates in 2025: How Push Ads Work
Some ad formats come and go. Push traffic and push ads? They’ve proven they’re here to stay relevant regardless of the situation in the affiliate market. Even in 2025, they continue to deliver clicks, conversions, and scale for affiliates who know how to use them. Remarkably, push ads continue to prove their relevance. Even with…
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