Media Buying Explained: Where to Buy Ads in 2026

Media buying explained, Yep blog cover

Join as an advertiserJoin as a publisher The average person sees over 6,000 ads per day. Every single one was bought. That sponsored result on Google, the pre-roll YouTube ad, the product on a review site you trust a brand paid to put it there. That process is called media buying, and it’s the foundation…

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LinkedIn Algorithm Changes 2026: Why LinkedIn Reach is Dropping

LinkedIn algorithm changes 2026, Yep Ads blog cover

Join as an advertiserJoin as a publisher If your LinkedIn impressions have taken a nosedive recently, you’re not imagining things. LinkedIn has rolled out its biggest algorithm overhaul in history, a 150-billion-parameter AI model called 360Brew. First introduced in a research paper in January 2025 and gradually deployed throughout the year, it’s completely reshaping how…

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LLM Advertising Wave: New Acquisition Channel

LLM advertising, a new acquisition channel, Yep blog cover

Join as an advertiserJoin as a publisher Your next customer may never click a search ad again. Instead, they will ask ChatGPT what to buy, and trust the answer. Large Language Models are changing how people discover products, compare options, and make decisions. And with that shift comes a completely new advertising channel: LLM advertising.…

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What Is Pay-Per-Call Affiliate Marketing? Complete Guide (2026)

Call-based affiliate marketing guide, Yep blog cover

Join as an advertiserJoin as a publisher Pay-Per-Call affiliate marketing is a performance model where affiliates earn commissions for driving qualified inbound phone calls to advertisers. Instead of clicks or form fills, the conversion is a tracked phone call usually validated by duration, caller intent, geography, or a post-call outcome. It’s high-intent traffic that often…

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Ads Are Coming to ChatGPT: New OpenAI Announcement

Ads are coming to ChatGPT, Yep blog cover

Join as an advertiserJoin as a publisher Ads inside ChatGPT are no longer a rumour. This is the first time AI chat has started behaving like a real media platform. Last week, on January 16th, OpenAI officially confirmed that advertising is coming to ChatGPT – marking one of the biggest shifts in how generative AI…

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Meta’s Andromeda Update: Facebook Algorithm Change

Meta Andromeda update, Yep Ads blog cover

Join as an advertiserJoin as a publisher Everyone who has meta ads set up is wondering how to optimize the campaign and what new updates are happening with Facebook. To keep the game interesting, Meta’s Andromeda update didn’t arrive with a formal announcement and explanation of what exactly it “likes” or a new toggle inside…

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