Yep Ads Expands LN4 Fusion Partnership With Multi-Year Agreement

Date: September 30, 2026

Global performance marketing agency signs multi-series partnership with new racing organization, LN4 Fusion, co-founded by Formula 1 World Champion Lando Norris. 

AMSTERDAM, September 3, 2026 – Yep is strengthening its partnership with LN4 Fusion through a new multi-year agreement spanning the 2027 and 2028 seasons. 

The agreement builds on the partnership announced earlier this year and extends Yep Ads’ presence across LN4 Fusion’s full racing programme. Yep Ads branding will feature on the team’s race cars and driver suits as LN4 Fusion begins competing across multiple championships. 

For Yep Ads, the expanded partnership reflects a shared focus on performance, long-term development, and creating opportunities for the next generation. 

Building Something for the Long Term 

LN4 Fusion is preparing for its competitive debut in 2027. 

Co-founded by Formula 1 World Champion Lando Norris, the organization is building a development pathway designed to give talented young drivers the environment, expertise, and support needed to progress through the junior motorsport ranks. 

That long-term mindset is also central to the way LN4 Fusion approaches its partnerships. 

Dan Richards, Chief Executive Officer of LN4 Fusion, said: 

“Yep Ads are a strong partner for us. They understand what we are building and where we want to take it. We want to develop genuine, long-term relationships with our partners, and they share that approach. We’re pleased to have them with us as the team moves towards its 2027 debut.” 

The multi-year agreement gives Yep Ads the opportunity to support that vision as LN4 Fusion moves from building its racing organization to competing on track. 

A Shared Focus on Growth 

The connection between Yep Ads and LN4 Fusion goes beyond the racetrack. 

Since 2009, Yep Ads has worked with brands around the world to create measurable growth through performance marketing, digital media, technology, content, and customer acquisition. 

While motorsport operates in a very different environment, many of the principles are familiar: talented people, strong partnerships, continuous optimization, and a clear focus on performance. 

For Yep Ads CEO Jeroen Rozemeijer, that shared approach was one of the reasons the partnership stood out: “LN4 Fusion’s message, ‘Built by Champions. Building the Next Ones,’ immediately resonated with us. At Yep Ads, we believe in creating the right environment for people and brands to grow, and that mindset is very aligned with what LN4 Fusion is building. 

“What stood out to me was the team’s commitment to developing young drivers and giving them the expertise, support and opportunity to reach their full potential. That kind of long-term investment in talent is something we strongly believe in at Yep Ads. We’re proud to be an Official Partner of LN4 Fusion and excited to support the team as they build the next generation of champions.” 

Two Seasons. One Partnership Built to Grow. 

The 2027 season will mark an important milestone as LN4 Fusion takes its first competitive steps across its racing programme. 

But for Yep Ads, this partnership was never intended to be about a single moment or a single season. 

The new agreement extends the relationship through 2028, giving both organizations the opportunity to grow together as LN4 Fusion establishes itself in competition and continues developing its pathway for emerging racing talent. 

For Yep Ads, it is another example of what strong partnerships can look like: shared ambition, long-term thinking, and a commitment to performance at every stage. 

About Yep Ads 

Founded in 2009, Yep Ads is a global performance marketing agency helping brands and publishers scale through measurable, performance-led digital marketing. 

Yep Ads combines strategy, media, technology, creative, and customer acquisition expertise to help businesses reach new audiences and create sustainable growth. 

Today, Yep Ads works with thousands of brands and publisher partners across more than 140 countries, supporting brands across industries including e-commerce, retail, cybersecurity, finance, health and wellness, home services and more.