How to Design Converting Landing Pages

If the creative is the first frontier of an ad campaign, then the landing page is the primary weapon. Sparking interest is not the main objective of a lander, rather it must be convincing and cohesive (with the creative and the offer). And, of course, most of all it must be converting. Today we will…

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Thoughts on Affiliate World Asia 2022

Another interaction of the Affiliate World conferences has just come to an end in sunny Thailand. From November 30 to December 1, Bangkok welcomed thousands of marketers, advertisers, service providers, and other professionals of the performance marketing industry. This event has become one more gem in the line of hugely popular international conferences that attract…

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Push Traffic for Affiliates in 2022

Remarkably, push ads manage to stay relevant regardless of the situation in the market and the competition with new ad formats. In this article, we will discuss the strengths and weaknesses of push advertising and explore the ways push ads can be integrated into a conversion flow for various verticals. Moreover, we’ll take a look…

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VPN vertical 2022: anonymity and access

VPN, safety, and anonymity are the words that one hears quite often nowadays. As we have mentioned previously, the trend for cybersecurity is rather strong, which means that VPNs and antivirus software offers are on the rise and are expected to grow further. According to the Global VPN Adoption Index, users downloaded VPN applications nearly…

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Traffic sources you might have overlooked

There might come a time when the best-known traffic sources will not be enough to reach your target audience. Or maybe it will be more prudent to invest your effort and budget into less popular sources than fight for the spotlight on Google, Facebook, or TikTok. Today, we will take a look at some region-specific…

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Thoughts on Affiliate World Europe 2022

The recent conference of the Affiliate World Global series took place in Barcelona and brought together more than 5K attendees and 200+ exhibitors on an unprecedented scale. This conference became the first actual full-on event after the pandemic years: no restrictions, thousands of people, and lots of communication. The Yep Ads team is here to…

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Affiliate Marketing trends Q1–2 of 2022 by Yep Ads

The first half of 2022 has seen some changes in how marketers approach popular traffic sources and what offer verticals they choose to work with. To stay flexible and adapt to changes, it is important to keep track of the affiliate marketing trends. This time, the Yep Ads team has identified an even heavier lean…

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How to build a converting landing page

In most cases, a landing page is the best tool that can get a user from “I’m just browsing” state to a paying customer. Of course, there are creatives, headlines, targeting, and such that also do their bit, however, the landing page is the face of your campaign. Fail to be convincing — and you…

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