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Video Ads 101: Types, Crafting, Tips, and More
Videos are a powerful tool in marketing, mainly because it makes the user listen, read, and watch simultaneously. Video ads can be in-streams, outstreams or sliders, each boasting a certain set of advantages. In this article we are going to elaborate on these ad formats, their respective advantages, their applicability to various audiences and verticals,…
Read MoreLevel Up in Affiliate Marketing with the Help of ChatGPT
ChatGPT is a new mainstream – you probably have heard about it already. People are concerned about losing their job from a bot like this; but is this AI technology really all that it’s cracked up to be? More importantly, how does this affect affiliate marketing? Worry not, for we have gone to the lab…
Read MoreUser Psychology for Affiliates: Attention-Grabbers and How to Make Them Convert
In the game of affiliate marketing, we need to grab user attention to bring them to our end goal — the target action. At the informational age we currently live in, people do not have time to read every text they stumble across. Consequently, we have to take the campaigns to a completely different level,…
Read MoreHow to Design Converting Landing Pages
If the creative is the first frontier of an ad campaign, then the landing page is the primary weapon. Sparking interest is not the main objective of a lander, rather it must be convincing and cohesive (with the creative and the offer). And, of course, most of all it must be converting. Today we will…
Read MoreAffiliate marketing trends: wrapping up 2022 and unraveling 2023
It’s that time of the year when we sit down to assess the current affiliate marketing trends and tell you all about it. We have prepared the hottest takes and our honest opinion about the tendencies that we see in our niche. The second half of 2022 is marked by the rise of video content,…
Read MoreThoughts on Affiliate World Asia 2022
Another interaction of the Affiliate World conferences has just come to an end in sunny Thailand. From November 30 to December 1, Bangkok welcomed thousands of marketers, advertisers, service providers, and other professionals of the performance marketing industry. This event has become one more gem in the line of hugely popular international conferences that attract…
Read MoreTools and services that unleash creativity for Affiliate Marketers
How often do you try new marketing approaches? If affiliate marketing is not your hobby (we would be surprised), it’s likely that you are on a constant lookout for new ideas, approaches, and ways to make things better. Today we would like to share a drop of wisdom with you. Your marketing expertise is not…
Read MorePush Traffic for Affiliates in 2025: How Push Ads Work
Some ad formats come and go. Push traffic and push ads? They’ve proven they’re here to stay relevant regardless of the situation in the affiliate market. Even in 2025, they continue to deliver clicks, conversions, and scale for affiliates who know how to use them. Remarkably, push ads continue to prove their relevance. Even with…
Read MoreVPN vertical 2022: anonymity and access
VPN, safety, and anonymity are the words that one hears quite often nowadays. As we have mentioned previously, the trend for cybersecurity is rather strong, which means that VPNs and antivirus software offers are on the rise and are expected to grow further. According to the Global VPN Adoption Index, users downloaded VPN applications nearly…
Read MoreTraffic sources you might have overlooked
There might come a time when the best-known traffic sources will not be enough to reach your target audience. Or maybe it will be more prudent to invest your effort and budget into less popular sources than fight for the spotlight on Google, Facebook, or TikTok. Today, we will take a look at some region-specific…
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