Threads — Trick or Treat?

Threads is a new phenomenon, giving people an alternative, while also topping the global dominance of Twitter. New social media platforms always attract much attention and create buzz, but not every newcomer comes to stay, take Clubhouse for instance. Threads, powered by potential 2.35 billion of active Instagram users, may prove to be a different…

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Video Ads 101: Types, Crafting, Tips, and More

Videos are a powerful tool in marketing, mainly because it makes the user listen, read, and watch simultaneously. Video ads can be in-streams, outstreams or sliders, each boasting a certain set of advantages. In this article we are going to elaborate on these ad formats, their respective advantages, their applicability to various audiences and verticals,…

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What Is Push Traffic? How Push Ads Work in 2026

Push traffic is website traffic generated by notification-style advertisements. Classic web push ads are delivered through a browser to users who previously granted notification permission. In-page push ads appear inside a publisher’s webpage and do not require a notification subscription. Affiliates buy this traffic through advertising networks and direct it to landing pages or offers.…

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Traffic sources you might have overlooked

There might come a time when the best-known traffic sources will not be enough to reach your target audience. Or maybe it will be more prudent to invest your effort and budget into less popular sources than fight for the spotlight on Google, Facebook, or TikTok. Today, we will take a look at some region-specific…

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Native ads for your advertising strategy

Is there an ad format that excels at promoting a product but does not irritate the audience? Yes, and this is native advertising in a nutshell. These ads perfectly blend in with the content and the design of the page, so that users feel like the ads are a natural part of it all. In…

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